dial2do backgrounder q309
DESCRIPTION
Background on Dial2Do: value add voice service platform.TRANSCRIPT
one number to get things done, hands-free
Sean O [email protected]
Peter BaldwinStrategic Business [email protected]
Hands-free time in the car
• 80% of workers commute 48 mins/day
• Hands-free legislation rolling out
• 70m Bluetooth Headsets sold 2008
What can we do hands-free ?
Phone Calls
Services• SMS• Email• Reminders• Diary• Twitter• Content Access
Status
• Website opened September ‘08– Beta, Free, “knock yourself
out”…– 30 seconds to register– Showcase for Dial2Do services– Goal: acquire user and usage
data and sign up partners
• Today– 80% of users in North America
• followed by UK, Canada,Ireland, others
– Average more then one serviceper call
– Feedback very positive– Clarity on most popular services
Proposition
• Dial2Do is a Value-Add Voice Platform
• Partner-Driven Approach– Bluetooth Headset / Handsfree manufacturers– Operators/ISPs– Internet players
• Not Voice-to-text centric– Services crafted in audio-only and with-
transcription variants– Over half the services are “listen to” services– Business model flexibility
Business ModelMonthly or Annual SubscriptionTiered pricing based on services selected
$1.99
$3.99
$9.99
Per-user, Per-month
Comments
Basic packageAudio only
Basic productivityWith transcriptionCap on messages, duration
Business ProWith transcriptionEnterprise App Integration(Zimbra, SugarCRM, Salesforceetc.)
RemindersEmail Listen to Email
Listen to reminders
RemindersEmail Listen to Email
Listen to reminders
Text
Calendar Listen to Calendar
RemindersEmail Listen to Email
Listen to reminders
XpenserCalendar Listen to Calendar
TranslateYammer Call
Headset example: SouthWing
Device Manufacturer Partner
Operator / ISP Example: Zimbra
• Irish ISP upgrading web mail platform to Zimbra• Looking for value-add to “plain” email when they
re-launch• Offering “powered by Dial2Do”
– Dial2Do Zimlet provisioned– Email and Listen to Email– Calendar and Listen to Calendar
• July ‘09 Launch• Integration : 3-4 weeks
Internet Example:User offered
option to registerfor Dial2Do “in
situ” fromExpenser.
Happens viaDial2Do API
If they alreadyhave a Dial2Doaccount - they
can just add theservice in their
Dial2Do settings
• Xpenser: 20% signup; “active” users (frequent)• Evernote: 1M users
Go To Market
• Headset and Hands-free– Commenced discussions with most of the tier 1
providers– SoungWing first public deal
• Operator / ISPs– “powered by Dial2Do” for Zimbra in Ireland
launches June• Internet players
– Premium / Low-cost offerings to fit with the partneroffering
– First revenue-generating deals in Q2
Dial2Do Platform
Simplicity: Easy to launch new services
Breadth: 40+ services today
Speed: Rapidly launch new services
International: 24 countries
one number to get things done, hands-free
Sean O Sullivan, CTO [email protected]