dialogfeed for media companies
TRANSCRIPT
Drive & leverage social engagement, real time
For TV broadcasters, publishers, sport & entertainment
By Dialog Solutions
LOGO DIALOGFEED
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Medias need to redefine themselves
Is your business about news publishing, TV broadcast ?
No.
Your are in the business of bringing information & emotions to life, collectively & individually
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Your Website(s)
But SOCIAL often means social media… how to close the loop?
Social Content Optimization
Your social channels
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Amplifying social engagement creates a viral effect for your media
On & off site social engagement
Amplify & Resonate
Increase reach & engage-
ment
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1. More audience by bridging traditional vs new media (all references to one place)
2. More fans and followers – social map with 1-click opt-ins
3. More virality (Bridges site/ Facebook/Twitter)
4. Better content curation, back to your site (Real-time comments, Top News,…)
5. Higher frequency of visits (Social curation, )
6. More time on site
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Reach your objectives through social media & our platform
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Boost audiences by bridging social & your site
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• Unique site refered to on radio, TV, Web
• Collect all buzz generated on Twitter, Facebook, & other social media
• Integrate real time on-site fully social chat (integrated with Twitter & Facebook)
• ‘Highlight’ key messages to resonate with audience
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live.solarimpulse.com
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Get people to suscribe to you on social media through a clear social map & feed
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• A clear, filtered feed of messages gives a preview of the content of the specific social channel before they register
• Map & Feed are managed from the back-end of Dialogfeed and can be put anywhere in seconds (here: Facebook)
• A map of social channels by theme with 1-click subscribe buttons, to enable people to like/follow one or more social channels without leaving the site
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Get social..200%....By resonance3
• Display in ‘live’ shows or events most important (‘highlight’) social messages: questions, comments
• Show that you care & give credit to the community – this is called ‘resonance’
• This will further encourage people to engage socially & boost virality
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Get social..200% (2)3• Get engagement by enabling
comments on fed messages (even social ones), new messages with social login
• Get it on site, in mobile, app, & social media
• Leverage engagement:• Get tweets shared on
Facebook!• Get Facebook posts easily
tweeted
• Use our ‘highlight’ feature to put your most viral messages on top of the widget
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Content curation, back to your site4, 5,6
• Combine multiple Twitter accounts, hashtags, Facebook pages, on site comments and more (RSS, Youtube,…) into a single feed
• You can have a ‘latest social buzz’ section by theme ‘politics’, ‘news’, etc…
• You can ‘highlight’ specific content to specific widgets/pages, hide others
• An automated « Top News » (à la Edgerank) view is also in the pipeline, based on (1) buzz (2) visit frequency (3) recency
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Your site hosts a widget per product/article, republishing the
comments made on social media: comments on the article post on
your facebook wall, replies to your article tweet, or anybody tweeting,
also mentioning your article:
Our ‘commenting’ stream captures social commenting activity per article4, 5,6
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Real time notifications6
• Real time is increasingly important to visitors
• Our solutions natively includes notification to end users so that they can read for more
• Tweets & Facebook messages are pulled in real time, and coming straight to the widget
In a nutshell, Dialogfeed is the tool to boost the social virality & engagement with your media
AMPLIFY & OPTIMIZE
ENGAGE & REACH
CONVINCE, GET OPT-IN
Offline activities (magazine, TV show,…)
Features of Dialogfeed
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. . .
■ Many social channels, Twitter accounts, hashtags & @replies
■ On-site messages & commenting with social sign-in
■ Real time■ Many widget types, including real
time updates■ Advanced controls:
₋ Highlight/Hide, for all or specific widgets only
₋ Keywords-based automoderation
₋ Language detect₋ Storage & search
■ Easy set-up & integration■ API available for native CMS
integration■ Multi-language■ Full look & feel customization■ Multi-users■ More coming !
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Dialogfeed is used across all media industries
Social TV• Bring social to the main screen & the
second screen, through our real time platform for republishing, and by givine appropriate resonance
Social News• Leverage the social media buzz to further
engage with your audience, smartly• Make sure they opt-in to your content
while on site
Social Sports• Sport audiences need fun & recognition –
by enabling real time engagement & republishing smartly conversations & creating hashtag campaigns, social sports are brought to social life
Social Celebs• Celebrities want to showcase their fans.
Our platforms give the right mix of control & automation to leverage their voice: on stage or on the Website
How ? Setup and manage your account through a simple and intuitive backend
3. Manage & optimize feed
1. Set-up channels
2. Setup widgets/stream
Leading companies are using Dialogfeed to boost social virality
And 100+ other brands
Agency or brand ? Contact us
• Alexandre Vandermeersch• +32491/08 80 09• [email protected]• Twitter: @alexvdm• LinkedIn: /in/alexvdm
www.dialogsolutions.com
• Nicolas Kint• +32498/31 03 14• [email protected]• Twitter: @nicolaskint• LinkedIn: /in/nicolaskint
• Patrick Willemarck• +32475/23.34.34• [email protected]• Twitter: @dialogsol• LinkedIn: /in/pwillemarck
Dialogfeed is a product of Dialog Solutions