dialogue on giving with the worldʼs 6th top private foundation · leong cheung executive director...

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One Club One Team One Vision Dialogue on Giving with the Worldʼs 6th Top Private Foundation Presented by Leong Cheung Executive Director, Charities and Community The Hong Kong Jockey Club

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  • One Club One Team One Vision One Club One Team One Vision One Club One Team One Vision

    Dialogue on Giving with the Worlds 6th Top Private Foundation Presented by Leong Cheung Executive Director, Charities and Community The Hong Kong Jockey Club

  • Founded in 1884, The Hong Kong Jockey Club is a world-class horse racing operator, as well as one of Asias most prestigious membership clubs and Hong Kongs largest community benefactor, operating as a not-for-profit organisation.

    Employment created: 24,409 jobs Tax Contribution: HK$20B (US$2.6B) Charitable Donations: HK$3.9 B (US$499.4M) Charitable contributions touch the lives of 75% of the population

    1

    (* Figures from 2014/15 financial year)

    A unique model to channel business surplus to charity

  • HKJC Charities Trust - Milestones

    2

    1884 Establishment of The Hong Kong Jockey Club

    1955 Formally decided to devote surplus to charity each year

    2011-2015 Donation increased from HK$1.6 billion to HK$3.9 billion

    1915 Club made first charitable donation

    1993 Establishment of HKJC Charities Trust

    1950s Charitable donations became integral to the Clubs operation during post-war construction

  • Source: City A.M.'s World Charity Index 2015: http://www.cityam.com/assets/bespoke-files/2015/bc-214/cityam-giving-magazine-2015.pdf

    Top 10 donors in 2015, ranked the 6th

    Ranked 2nd amongst fundraising private charity donors

    3

    HKJC Charities Trust is amongst the top givers globally

    http://www.cityam.com/assets/bespoke-files/2015/bc-214/cityam-giving-magazine-2015.pdf

  • So your job is to give away money. How difficult can it be?

    What exactly do you do?

    4

  • Additional resources to proactively address 3 strategic themes (YES):

    1) Youth 2) Elderly 3) Sports

    5

    Central Police Station Revitalisation Project

    10 principal areas: (1) Arts, Culture & Heritage; (2) Education & Training; (3) Elderly Services; (4) Emergency & Poverty Relief; (5) Environmental Protection;

    (6) Family Services; (7) Medical & Health; (8) Rehabilitation Services; (9) Sports & Recreation; (10) Youth Development

    Donate to create social impact

    Chart1

    1

    1

    1.1

    1.4

    1.5

    1.6

    1.7

    2

    3.6

    3.9

    Donation (HK$ billion)

    Sheet1

    Donation (HK$ billion)

    2005/061

    2006/071

    2007/081.1

    2008/091.4

    2009/101.5

    2010/111.6

    2011/121.7

    2012/132

    2013/143.6

    2014/153.9

    To resize chart data range, drag lower right corner of range.

  • A rigorous process to identify the strategy

    6

    Strategy Framework

    International benchmarking / Baseline studies

    Macro data Analysis

    Expert interviews

    Target audience interviews

    Ideation workshop

    Strategy conclusion

  • Youth Strategy

    7

  • 0.10

    0.15

    0.20

    0.25

    0.30

    0.35

    0.40

    0.45

    0.50

    0.55

    0.60

    0.15 0.20 0.25 0.30 0.35 0.40 0.45 0.50 0.55 0.60

    8

    Hong Kongs intergenerational income elasticity and Gini coefficient both rank highly, signifying high inequality and low mobility

    Source: Bloomberg News, World Bank development indicators, Great Gatsby Curve, Miles Corak (Great Gatsby Curve, 2004); Source: American Exceptionalism in a New Light: A Comparison of Intergenerational Earnings Mobility in the No.rdic Countries, the United Kingdom and the United States (January 2006), The University of Hong Kong, Special Topic Enquiry on Earnings Mobility , 2010, Economic Mobility of Families Across Generations. (Julia Isaacs, 2008), Intergenerational Income Mobility in Singapore (Ministry of Finance, 2010); Mobility in China (Cowell & Yi Chen, April 2013)

    Canada

    Italy

    Singapore United States

    Spain

    China Brazil

    France

    United Kingdom

    New Zealand

    Gini Coefficient (2015)

    Australia

    Japan

    Denmark

    Finland Norway

    Hong Kong

    Sweden

    Germany

    Inte

    rgen

    erat

    iona

    l inc

    ome

    elas

    ticity

    (

    2004)

    High Inequality Low Inequality

    High Mobility

    Low M

    obility

    Average wages for youth have grown at an even slower rate than for the rest of the working population, and have not kept up with soaring property prices

    Changes in domestic property prices, real wages & Consumer Price Index (2001-2011) Index 2001 = 100

    60

    80

    100

    120

    140

    160

    180

    200

    220

    240

    2000 2005 2010 2015

    Property price index

    Median wage (youth)

    Consumer Price Index Median wage (all)

    Year

    Source: Hong Kong Census & Statistics Department, Glassdoor; 1. Real Salary Index (A) is obtained by deflating the respective nominal indices by the Consumer Price Index (C) and measure changes in the purchasing power of the amount of salaries earned

    Youth live in an economy with high levels of inequality and low social mobility; youth wages have stagnated

  • Source: Dalberg interviews; Economist Intelligence Unit, Driving the skills agenda: Preparing students for the future (2015) http://www.economistinsights.com/analysis/driving-skills-agenda/methodology

    The HK education system lacks holistic development, including areas like EQ, teamwork, and social competence

    Academic

    The education system is not preparing youth for the real world. It is not giving them the necessary life skills.

    Government official

    Youth today lack practical working experience due to the continual push for more education. Many youth also lack soft skills.

    Industry leader

    We need to strengthen youths independent thinking, EQ, and ability to help themselves.

    Head of youth NGO

    Most critical skills required in the workplace today according to surveyed, global business leaders (2015) % of respondents who ranked skill in their top 3

    8 out of 11 experts interviewed cited a lack of focus on soft skills as a deficit in the current curriculum

    35%

    Communication

    27%

    Creativity

    32%

    Critical thinking

    18%

    Problem solving

    21%

    Team working

    50%

    Leadership

    How can we better equip the next generation?

    http://www.economistinsights.com/analysis/driving-skills-agenda/methodology

  • 10

    I volunteered once before by visiting the elderly and helped changed their light bulbs. Doing volunteer work will make me feel like I have the ability to contribute to society. I would consider doing it more, but just need a push or a clear avenue.

    - Kin, 17, Expelled student

    I aim to be a positive person around [my friends and family]. I want to try to shine different lights on their paths; if theyre confused or a little scared, I can be their companion.

    Alex, 25, Criminology graduate

    Rather than buying a house, I want to use my savings to establish a charitable organization or a fund that provides tours and exchange opportunities for low-income youth. I primarily want to target immigrants from SE Asia.

    Andrew, 19, Engineering student

    I plan to establish an NGO which offers children music lessons at a low fee. Nowadays parents cant afford such high tuition for children to learn music. It wont be profit-making; I will earn money but maybe wont be a wealthy man.

    - Max, 24, Marketing manager

    Local

    Global

    YOUTH are concerned with issues beyond themselves, and want to make a change

  • Engagement

    Connectedness

    Preparedness

    Safety and Stability

    Youth self-actualization

    Proposed Positive Youth Development Framework

    Our prioritized themes of focus will map against a globally recognized positive youth development framework to promote an active, holistic, and strength-based approach for youth

    Traditional youth programming by

    governments and NGOs have primarily focused

    on basic needs and academic preparedness

    11

    Youth: our framework

  • Elderly Strategy

    12

  • 13

    85% 83%74% 70%

    15% 17%26% 30%

    Vast Social Cost Gap

    2040 2030 2020 2015 0

    50

    100

    150

    200

    250

    300

    6.5%

    YEAR

    ~1,800

    2038 2026 2022 2018 2012 2014 2016 2042 2024 2040 2020 2032 2028 2034 2036 2030

    Almost 1 in 3 people will be elderly by 2040

    Forecasted growth of elderly population over next 25 years Number of elderly over 65, 2015-2040

    Projected expenditure on public elderly services1 (2012 - 2041) Billion HKD 2012 constant prices

    CAGR2

    Cumulative gap

    Challenges of an Ageing Population

    2.9%

    1. Elderly services include subvented hospital care, old-age living allowance, subsidized residential care, spending by the department of health, elderly healthcare voucher, transport concession, etc. 2. Compound Annual Growth Rate

  • 14

    1082

    9%

    Old-old

    580 375

    4%

    3%

    Old

    8%

    8%

    8%

    Young-old

    2% 10% 4%

    21%

    8%

    14%

    8%

    18%

    Old-old

    1011 1067

    7%

  • 15 15

    To help elderly be healthier in early years, a compressed disability period and more fulfilling life

    There is an opportunity for HKJC to invest more in participation and prevention or above the line investments

    Note: (1) framework introduced by Kalache-kickbusch. Source: 12) Kalache A, Kickbusch I. A global strategy for healthy ageing. World Health1997; 50: 2.

    Age

    Functional capacity

    Adult life Early life

    Disability threshold

    Reach a higher peak

    Status quo Effect of active ageing

    Disability period

    Older age

    Increased longevity

    Compressed disability period

    Make people healthier in early years

    above the line investments

    below the line investments

  • Sports Strategy

    16

  • 17

    Prevalence of Adults Meeting World Health Organization Physical Activity Guidelines, 2010

    36%

    Despite annual government funding of >$4B in sports, only a third of Hong Kongers are getting sufficient physical activity

    % of Adult Population (>18) Considered Overweight or Obese by Locally Adopted BMI

    Standards**

    Overweight Obese

    Age

    ** Note: Locally adopted BMI standards are adapted for the Asian body type and as such are different from WHO standards.

    % Population Considered Overweight or Obese by WHO Standards**

    Overweight

    Obese

    Chart1

    0.759ChinaChina

    0.748Western PacificWestern Pacific

    0.669SingaporeSingapore

    0.666KoreaKorea

    0.662JapanJapan

    0.358Hong KongHong Kong

    Column1

    Column2

    Column3

    Sheet1

    Column1Column2Column3

    China76%

    Western Pacific75%

    Singapore67%

    Korea67%

    Japan66%

    Hong Kong36%

    To resize chart data range, drag lower right corner of range.

    Chart1

    0.0990.065

    0.1390.145

    0.180.206

    0.250.263

    0.2090.302

    Overweight

    Obese

    Sheet1

    OverweightObese

    18 - 2410%7%

    25 - 3414%15%

    35 - 4418%21%

    45 - 5425%26%

    55 - 6421%30%

    Chart1

    0.230.03

    0.20.03

    Column 2

    Column 3

    Sheet1

    Column 2Column 3

    Hong Kong23%3%

    Asia Region*20%3%

  • Fitness level for Youth has been declining

    18

    Mean 9 Minute Run Distance (m) by Gender, Age, and School Year

    Physical performance, as measured by Hong Kong secondary schools, is declining

    School Year Schools and parents focus on academic performance had made them ignore exercise, leading to generally low fitness levels.

    -Pressure to study leaving Hong Kong children far more unfit than mainland peers, SCMP, Jan 2015

    Chart1

    158416411704128413121315

    147815361580126612601279

    149015431611124412431286

    144614861567121212281277

    Boys 14

    Boys 16

    Boys 18

    Girls 14

    Girls 16

    Girls 18

    Sheet1

    98/9902/0304/0509/10Column1Column2

    Boys 141584147814901446

    Boys 161641153615431486

    Boys 181704158016111567

    Girls 141284126612441212

    Girls 161312126012431228

    Girls 181315127912861277

    To resize chart data range, drag lower right corner of range.

  • Physical literacy is the foundation for lifelong physical activity

    19

    Sources: Sports Participation as Predictors of Participation in Sports and Physical Fitness Activities in Young Adulthood, Perkins, 2004; Aspen Project Play, 2015; Canada Sports for Life; FSG interviews, 2015

    WHY IS IT IMPORTANT?

    Children who play sports are 8X more likely to be active at age 24 as those who do not play sports

    All Active Adults

    Only 3 percent of adults who play sports did not play sports as children

    1. Ability: Competency in basic movement skills and an overall level of fitness

    2. Confidence: Knowledge that one has the ability to play and enjoy sports, resulting from inclusive and encouraging venues and programmes

    3. Desire: Intrinsic enthusiasm for physical activity resulting from early positive experiences in sport

    WHAT IS PHYSICAL LITERACY?

    Physical activity should be a fun part of the childs daily life, not something they are required to do The focus should be on active play rather than developing sports-specific skills The childs relationship with the teacher / coach should be familiar and trusting, rather than driving

    Critical components of enhancing physical literacy

    http://yas.sagepub.com/content/35/4/495.abstracthttp://aspenprojectplay.org/the-factshttp://canadiansportforlife.ca/Chart1

    97

    3

    Likelihood to Play Sports as Adults

    Sheet1

    Likelihood to Play Sports as Adults

    Played as a youth97

    Did not play as a youth3

    To resize chart data range, drag lower right corner of range.

  • The international sports landscape is shifting from a model that develops elite athletes to one that enhances sports participation for all

    20

    Learn to Train

    Train to Compete

    Train to Win

    Win to Live

    Develop a foundation in the basic physical fitness skills necessary for sports participation

    (e.g., PE, recreational sports)

    Regular participation in organized sports (e.g., sports clubs, leisure

    centers)

    Develop specific skills to perform in local or

    national competitions

    Develop elite

    professionals

    % of Population

    Age

    Physical Literacy

    The ability, confidence, and desire to be physically active for life, the foundation of which is built before the age of 12

    Competitive Sports Structured competition with the goal of training to win

    Elite Sports National and international excellence

    Recreational Sports Participation for the pure joy or benefits of participation

    1

    2

    3

    4

    Framework for enhancing sports participation for all Framework for developing elite athletes

  • How the three strategies fit together

    21

    Youth Elderly

    Intergenerational harmony and partnership

    Sports

    Sports for character and soft skills development

    Help all citizens reach higher physical peak

    Common themes - Complement governments effort - Orchestrate cross-sectoral platform - Innovate and take risk

  • A unique cluster of 16 heritage buildings (in three declared monuments) authentically restored, with two new buildings to bring: Site-wide heritage interpretation

    programmes Partnering arts groups to stage

    contemporary art exhibitions and programmes

    Unique leisure offering for all to enjoy

    Contemporary art

    Heritage

    Leisure

    Learn more: www.taikwun.hk

    22

    Tai Kwun - Central Police Station Revitalisation Project

    http://www.taikwun.hk/

  • To be held on 22-23 September 2016 www.citiesphilanthropy.com/

    Only forum of its kind in the region focusing on metropolitan social issues Themes will cut across social issues in areas such as youth & education, ageing & health,

    sustainability & cities resiliency and sports & community inclusion. Aims to attract more than 1,000 participants and over 300 international attendees from across

    the world, in Asia-Pacific, particularly Greater China Around 40 speakers top-notched speakers envisioned Online registration starts NOW!

    Confirmed speakers:

    Michael Porter Harvard Business School

    Rip Rapson Kresge Foundation

    Bradford Smith Foundation Center

    Laurence Lien Asian Philanthropy Circle

    Jonathan Woetzel McKinsey Global Institute

    23

    Philanthropy for Better Cities Forum

    http://www.citiesphilanthropy.com/

  • Philanthropy for Better Cities Forum - Hear from the Master

    24

    https://youtu.be/i64OFtavtis

  • Thank You

    25

    Dialogue on Giving withthe Worlds 6th Top Private FoundationPresented by Leong CheungExecutive Director, Charities and Community The Hong Kong Jockey Club A unique model to channel business surplus to charityHKJC Charities Trust - MilestonesSlide Number 4Slide Number 5Slide Number 6A rigorous process to identify the strategySlide Number 8Slide Number 9Slide Number 10YOUTH are concerned with issues beyond themselves, and want to make a changeSlide Number 12Slide Number 13Slide Number 14Slide Number 15Slide Number 16Slide Number 17Despite annual government funding of >$4B in sports, only a third of Hong Kongers are getting sufficient physical activityFitness level for Youth has been decliningPhysical literacy is the foundation for lifelong physical activityThe international sports landscape is shifting from a model that develops elite athletes to one that enhances sports participation for allHow the three strategies fit togetherSlide Number 23Slide Number 24Philanthropy for Better Cities Forum - Hear from the MasterSlide Number 26