dialogue on giving with the worldʼs 6th top private foundation · leong cheung executive director...
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One Club One Team One Vision One Club One Team One Vision One Club One Team One Vision
Dialogue on Giving with the Worlds 6th Top Private Foundation Presented by Leong Cheung Executive Director, Charities and Community The Hong Kong Jockey Club
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Founded in 1884, The Hong Kong Jockey Club is a world-class horse racing operator, as well as one of Asias most prestigious membership clubs and Hong Kongs largest community benefactor, operating as a not-for-profit organisation.
Employment created: 24,409 jobs Tax Contribution: HK$20B (US$2.6B) Charitable Donations: HK$3.9 B (US$499.4M) Charitable contributions touch the lives of 75% of the population
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(* Figures from 2014/15 financial year)
A unique model to channel business surplus to charity
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HKJC Charities Trust - Milestones
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1884 Establishment of The Hong Kong Jockey Club
1955 Formally decided to devote surplus to charity each year
2011-2015 Donation increased from HK$1.6 billion to HK$3.9 billion
1915 Club made first charitable donation
1993 Establishment of HKJC Charities Trust
1950s Charitable donations became integral to the Clubs operation during post-war construction
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Source: City A.M.'s World Charity Index 2015: http://www.cityam.com/assets/bespoke-files/2015/bc-214/cityam-giving-magazine-2015.pdf
Top 10 donors in 2015, ranked the 6th
Ranked 2nd amongst fundraising private charity donors
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HKJC Charities Trust is amongst the top givers globally
http://www.cityam.com/assets/bespoke-files/2015/bc-214/cityam-giving-magazine-2015.pdf
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So your job is to give away money. How difficult can it be?
What exactly do you do?
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Additional resources to proactively address 3 strategic themes (YES):
1) Youth 2) Elderly 3) Sports
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Central Police Station Revitalisation Project
10 principal areas: (1) Arts, Culture & Heritage; (2) Education & Training; (3) Elderly Services; (4) Emergency & Poverty Relief; (5) Environmental Protection;
(6) Family Services; (7) Medical & Health; (8) Rehabilitation Services; (9) Sports & Recreation; (10) Youth Development
Donate to create social impact
Chart1
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1
1.1
1.4
1.5
1.6
1.7
2
3.6
3.9
Donation (HK$ billion)
Sheet1
Donation (HK$ billion)
2005/061
2006/071
2007/081.1
2008/091.4
2009/101.5
2010/111.6
2011/121.7
2012/132
2013/143.6
2014/153.9
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A rigorous process to identify the strategy
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Strategy Framework
International benchmarking / Baseline studies
Macro data Analysis
Expert interviews
Target audience interviews
Ideation workshop
Strategy conclusion
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Youth Strategy
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0.10
0.15
0.20
0.25
0.30
0.35
0.40
0.45
0.50
0.55
0.60
0.15 0.20 0.25 0.30 0.35 0.40 0.45 0.50 0.55 0.60
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Hong Kongs intergenerational income elasticity and Gini coefficient both rank highly, signifying high inequality and low mobility
Source: Bloomberg News, World Bank development indicators, Great Gatsby Curve, Miles Corak (Great Gatsby Curve, 2004); Source: American Exceptionalism in a New Light: A Comparison of Intergenerational Earnings Mobility in the No.rdic Countries, the United Kingdom and the United States (January 2006), The University of Hong Kong, Special Topic Enquiry on Earnings Mobility , 2010, Economic Mobility of Families Across Generations. (Julia Isaacs, 2008), Intergenerational Income Mobility in Singapore (Ministry of Finance, 2010); Mobility in China (Cowell & Yi Chen, April 2013)
Canada
Italy
Singapore United States
Spain
China Brazil
France
United Kingdom
New Zealand
Gini Coefficient (2015)
Australia
Japan
Denmark
Finland Norway
Hong Kong
Sweden
Germany
Inte
rgen
erat
iona
l inc
ome
elas
ticity
(
2004)
High Inequality Low Inequality
High Mobility
Low M
obility
Average wages for youth have grown at an even slower rate than for the rest of the working population, and have not kept up with soaring property prices
Changes in domestic property prices, real wages & Consumer Price Index (2001-2011) Index 2001 = 100
60
80
100
120
140
160
180
200
220
240
2000 2005 2010 2015
Property price index
Median wage (youth)
Consumer Price Index Median wage (all)
Year
Source: Hong Kong Census & Statistics Department, Glassdoor; 1. Real Salary Index (A) is obtained by deflating the respective nominal indices by the Consumer Price Index (C) and measure changes in the purchasing power of the amount of salaries earned
Youth live in an economy with high levels of inequality and low social mobility; youth wages have stagnated
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Source: Dalberg interviews; Economist Intelligence Unit, Driving the skills agenda: Preparing students for the future (2015) http://www.economistinsights.com/analysis/driving-skills-agenda/methodology
The HK education system lacks holistic development, including areas like EQ, teamwork, and social competence
Academic
The education system is not preparing youth for the real world. It is not giving them the necessary life skills.
Government official
Youth today lack practical working experience due to the continual push for more education. Many youth also lack soft skills.
Industry leader
We need to strengthen youths independent thinking, EQ, and ability to help themselves.
Head of youth NGO
Most critical skills required in the workplace today according to surveyed, global business leaders (2015) % of respondents who ranked skill in their top 3
8 out of 11 experts interviewed cited a lack of focus on soft skills as a deficit in the current curriculum
35%
Communication
27%
Creativity
32%
Critical thinking
18%
Problem solving
21%
Team working
50%
Leadership
How can we better equip the next generation?
http://www.economistinsights.com/analysis/driving-skills-agenda/methodology
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I volunteered once before by visiting the elderly and helped changed their light bulbs. Doing volunteer work will make me feel like I have the ability to contribute to society. I would consider doing it more, but just need a push or a clear avenue.
- Kin, 17, Expelled student
I aim to be a positive person around [my friends and family]. I want to try to shine different lights on their paths; if theyre confused or a little scared, I can be their companion.
Alex, 25, Criminology graduate
Rather than buying a house, I want to use my savings to establish a charitable organization or a fund that provides tours and exchange opportunities for low-income youth. I primarily want to target immigrants from SE Asia.
Andrew, 19, Engineering student
I plan to establish an NGO which offers children music lessons at a low fee. Nowadays parents cant afford such high tuition for children to learn music. It wont be profit-making; I will earn money but maybe wont be a wealthy man.
- Max, 24, Marketing manager
Local
Global
YOUTH are concerned with issues beyond themselves, and want to make a change
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Engagement
Connectedness
Preparedness
Safety and Stability
Youth self-actualization
Proposed Positive Youth Development Framework
Our prioritized themes of focus will map against a globally recognized positive youth development framework to promote an active, holistic, and strength-based approach for youth
Traditional youth programming by
governments and NGOs have primarily focused
on basic needs and academic preparedness
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Youth: our framework
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Elderly Strategy
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13
85% 83%74% 70%
15% 17%26% 30%
Vast Social Cost Gap
2040 2030 2020 2015 0
50
100
150
200
250
300
6.5%
YEAR
~1,800
2038 2026 2022 2018 2012 2014 2016 2042 2024 2040 2020 2032 2028 2034 2036 2030
Almost 1 in 3 people will be elderly by 2040
Forecasted growth of elderly population over next 25 years Number of elderly over 65, 2015-2040
Projected expenditure on public elderly services1 (2012 - 2041) Billion HKD 2012 constant prices
CAGR2
Cumulative gap
Challenges of an Ageing Population
2.9%
1. Elderly services include subvented hospital care, old-age living allowance, subsidized residential care, spending by the department of health, elderly healthcare voucher, transport concession, etc. 2. Compound Annual Growth Rate
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14
1082
9%
Old-old
580 375
4%
3%
Old
8%
8%
8%
Young-old
2% 10% 4%
21%
8%
14%
8%
18%
Old-old
1011 1067
7%
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15 15
To help elderly be healthier in early years, a compressed disability period and more fulfilling life
There is an opportunity for HKJC to invest more in participation and prevention or above the line investments
Note: (1) framework introduced by Kalache-kickbusch. Source: 12) Kalache A, Kickbusch I. A global strategy for healthy ageing. World Health1997; 50: 2.
Age
Functional capacity
Adult life Early life
Disability threshold
Reach a higher peak
Status quo Effect of active ageing
Disability period
Older age
Increased longevity
Compressed disability period
Make people healthier in early years
above the line investments
below the line investments
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Sports Strategy
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Prevalence of Adults Meeting World Health Organization Physical Activity Guidelines, 2010
36%
Despite annual government funding of >$4B in sports, only a third of Hong Kongers are getting sufficient physical activity
% of Adult Population (>18) Considered Overweight or Obese by Locally Adopted BMI
Standards**
Overweight Obese
Age
** Note: Locally adopted BMI standards are adapted for the Asian body type and as such are different from WHO standards.
% Population Considered Overweight or Obese by WHO Standards**
Overweight
Obese
Chart1
0.759ChinaChina
0.748Western PacificWestern Pacific
0.669SingaporeSingapore
0.666KoreaKorea
0.662JapanJapan
0.358Hong KongHong Kong
Column1
Column2
Column3
Sheet1
Column1Column2Column3
China76%
Western Pacific75%
Singapore67%
Korea67%
Japan66%
Hong Kong36%
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Chart1
0.0990.065
0.1390.145
0.180.206
0.250.263
0.2090.302
Overweight
Obese
Sheet1
OverweightObese
18 - 2410%7%
25 - 3414%15%
35 - 4418%21%
45 - 5425%26%
55 - 6421%30%
Chart1
0.230.03
0.20.03
Column 2
Column 3
Sheet1
Column 2Column 3
Hong Kong23%3%
Asia Region*20%3%
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Fitness level for Youth has been declining
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Mean 9 Minute Run Distance (m) by Gender, Age, and School Year
Physical performance, as measured by Hong Kong secondary schools, is declining
School Year Schools and parents focus on academic performance had made them ignore exercise, leading to generally low fitness levels.
-Pressure to study leaving Hong Kong children far more unfit than mainland peers, SCMP, Jan 2015
Chart1
158416411704128413121315
147815361580126612601279
149015431611124412431286
144614861567121212281277
Boys 14
Boys 16
Boys 18
Girls 14
Girls 16
Girls 18
Sheet1
98/9902/0304/0509/10Column1Column2
Boys 141584147814901446
Boys 161641153615431486
Boys 181704158016111567
Girls 141284126612441212
Girls 161312126012431228
Girls 181315127912861277
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Physical literacy is the foundation for lifelong physical activity
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Sources: Sports Participation as Predictors of Participation in Sports and Physical Fitness Activities in Young Adulthood, Perkins, 2004; Aspen Project Play, 2015; Canada Sports for Life; FSG interviews, 2015
WHY IS IT IMPORTANT?
Children who play sports are 8X more likely to be active at age 24 as those who do not play sports
All Active Adults
Only 3 percent of adults who play sports did not play sports as children
1. Ability: Competency in basic movement skills and an overall level of fitness
2. Confidence: Knowledge that one has the ability to play and enjoy sports, resulting from inclusive and encouraging venues and programmes
3. Desire: Intrinsic enthusiasm for physical activity resulting from early positive experiences in sport
WHAT IS PHYSICAL LITERACY?
Physical activity should be a fun part of the childs daily life, not something they are required to do The focus should be on active play rather than developing sports-specific skills The childs relationship with the teacher / coach should be familiar and trusting, rather than driving
Critical components of enhancing physical literacy
http://yas.sagepub.com/content/35/4/495.abstracthttp://aspenprojectplay.org/the-factshttp://canadiansportforlife.ca/Chart1
97
3
Likelihood to Play Sports as Adults
Sheet1
Likelihood to Play Sports as Adults
Played as a youth97
Did not play as a youth3
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The international sports landscape is shifting from a model that develops elite athletes to one that enhances sports participation for all
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Learn to Train
Train to Compete
Train to Win
Win to Live
Develop a foundation in the basic physical fitness skills necessary for sports participation
(e.g., PE, recreational sports)
Regular participation in organized sports (e.g., sports clubs, leisure
centers)
Develop specific skills to perform in local or
national competitions
Develop elite
professionals
% of Population
Age
Physical Literacy
The ability, confidence, and desire to be physically active for life, the foundation of which is built before the age of 12
Competitive Sports Structured competition with the goal of training to win
Elite Sports National and international excellence
Recreational Sports Participation for the pure joy or benefits of participation
1
2
3
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Framework for enhancing sports participation for all Framework for developing elite athletes
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How the three strategies fit together
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Youth Elderly
Intergenerational harmony and partnership
Sports
Sports for character and soft skills development
Help all citizens reach higher physical peak
Common themes - Complement governments effort - Orchestrate cross-sectoral platform - Innovate and take risk
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A unique cluster of 16 heritage buildings (in three declared monuments) authentically restored, with two new buildings to bring: Site-wide heritage interpretation
programmes Partnering arts groups to stage
contemporary art exhibitions and programmes
Unique leisure offering for all to enjoy
Contemporary art
Heritage
Leisure
Learn more: www.taikwun.hk
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Tai Kwun - Central Police Station Revitalisation Project
http://www.taikwun.hk/
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To be held on 22-23 September 2016 www.citiesphilanthropy.com/
Only forum of its kind in the region focusing on metropolitan social issues Themes will cut across social issues in areas such as youth & education, ageing & health,
sustainability & cities resiliency and sports & community inclusion. Aims to attract more than 1,000 participants and over 300 international attendees from across
the world, in Asia-Pacific, particularly Greater China Around 40 speakers top-notched speakers envisioned Online registration starts NOW!
Confirmed speakers:
Michael Porter Harvard Business School
Rip Rapson Kresge Foundation
Bradford Smith Foundation Center
Laurence Lien Asian Philanthropy Circle
Jonathan Woetzel McKinsey Global Institute
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Philanthropy for Better Cities Forum
http://www.citiesphilanthropy.com/
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Philanthropy for Better Cities Forum - Hear from the Master
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https://youtu.be/i64OFtavtis
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Thank You
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Dialogue on Giving withthe Worlds 6th Top Private FoundationPresented by Leong CheungExecutive Director, Charities and Community The Hong Kong Jockey Club A unique model to channel business surplus to charityHKJC Charities Trust - MilestonesSlide Number 4Slide Number 5Slide Number 6A rigorous process to identify the strategySlide Number 8Slide Number 9Slide Number 10YOUTH are concerned with issues beyond themselves, and want to make a changeSlide Number 12Slide Number 13Slide Number 14Slide Number 15Slide Number 16Slide Number 17Despite annual government funding of >$4B in sports, only a third of Hong Kongers are getting sufficient physical activityFitness level for Youth has been decliningPhysical literacy is the foundation for lifelong physical activityThe international sports landscape is shifting from a model that develops elite athletes to one that enhances sports participation for allHow the three strategies fit togetherSlide Number 23Slide Number 24Philanthropy for Better Cities Forum - Hear from the MasterSlide Number 26