1.Diamond DashHow to Create a Mobile Game That ReachesMillions of Players Sebastian Kriese 1

2. 2 3. 3 4. 4 5. Wooga:Games for everyone 6. 50 million active users70% female, core age 30-50 7. Team of 260 from 37 nations, in Berlin 8. Forecast TabletsUnits sold worldwide (in million)180Source: Gartner Inc. (2012)160140120100806040202011 2012 2013 20142011 2012201320142011 2012 2013 2014 -iPad Android Windows 9. 10 10. 11 11. 12 12. Kickoff to become a mobile company iPhone / iPad for all employeesChristmas201115 13. 5 learnings from DiamondDash: our first mobile game16 14. 17 15. 1. Native Feel Redesign UI 18 16. 1. Native Feel First Test19 17. 1. Native Feel Three user tests per week 20 18. 1. Native Feel Redesign UI 21 19. 1. 2.Accessibility Quick AccessPlay after just 1 click!22 20. 1. 2.3.Social Facebook Connect23 21. Monetization8xLogged in players are 8xmore likely to spendmoney 24 22. Activity2xLogged in players playtwice as long 25 23. Virality1.9mio1.9mio visitors comeeach month fromFacebook 26 24. 4.1. 2. 3. iPadTablet optimized 27 25. 4.1. 2. 3. iPad Tablet optimized 28 26. 4.1. 2.3. iPadDiamond Dash Versions56 gems72 gems90 gems smartphones 7 tablets 8.9 and 10 tablets 27. 4.1. 2. 3. iPadScore balancing 28. 12. 3. 4. 5.Post-Launch Treatment. Daily Active UsersDec 2011 Mar 2012 Jul 2012 31 29. 12. 3. 4. 5.Post-Launch Treatment. Color Revenues Splash MagicPowers Dec 2011Mar 2012May 2012 Jul 2012 32 30. 5 Key Learnings1. Native Feel 2. Accessibility 3. Social Pre-Launch Post-Launch Launch 4. iPad 5. Post-Launch Treatment33 31. Contact me:sebastian.kriese@wooga.com 32. Join Wooga now!wooga.com/jobs