diandra andreansa vper11/12 applicant

LOCAL COMMITTEE VICE PRESIDENT

EXTERNAL RELATION APPLICATION BOOKLET

AIESEC UNIVERSITAS INDONESIA

2011/2012

Unleashing

the Future

Local Committee President Application Booklet | AIESEC Universitas Indonesia Page 1

“The only safe ship in a storm is LEADERSHIP.”

Faye Wattleton

Dear Applicant,

Congratulations for believing yourself that you can take up the post of Executive Board of

AIESEC Universitas Indonesia. The first and most important trait you will need on this journey is to know

yourself. You need to believe that your own abilities are enough to take this dynamic AIESEC Local

Committee to new heights.

AIESEC UI has gone through better way transition and development in this past year. This has in

turn, led to break historical achievement in 2008/2009. This kind of development has not been seen in

AIESEC UI, in its 24 years of existence. Unfortunately, the change management arose in that year which

affecting the leadership pipeline in 2009/2010. However, the team in 2009/2010 continued to create

another historical achievement and brought better succession. Nevertheless, as the pioneer of AIESEC

local chapter in Indonesia, we should realize we still just do small things than others AIESEC local chapter

in the world to achieve our true potential and have a bigger impact on society.

There are a lot of things you will need to do for our LC but there is also a lot more you could do

for yourself. The role as EB is one of the most challenging, back breaking, and inspiring roles you will

come across. It is in moments when newly recruited members talk to you about the relevance of AIESEC

or your management board questions your strategies that you realize how much more you will always

have to learn. And that is the constant beauty of this role. It is as dynamic as it is humbling.

We hope you have a fantastic time filling in the application and hope whatever your choice and

decision is, you will never regret it.

We have had possibly one of the most impactful experiences of our life so far, welcome to the

opportunity!

Your Executive Board 2010/2011

“LEADERS are more powerful role models when they learn than when they teach.”


Rosabeth Moss Kantor

SECTION 1: PERSONAL INFORMATION

First Name Diandra Andreansa

Surname (Family Name) Andre

Current Position Corporate Relation Manager

Date and Place of Birth Jakarta , December 8th 1990

Permanent Address Komp. Citra Gran Blok B10 / 53

Contact Address Komp. Citra Gran Blok B10 / 53

Telephone & Mobile number 021 – 8457493 / 08561823423

E-mail [email protected]

MSN / YM [email protected]

Faculty / Semester Economics / 5

Year of Joining AIESEC 2009

List languages and levels

(native/excellent/good/

basic)

Indonesia / native

English / excellent

SECTION 2: PERSONAL AND MOTIVATION (each questions max 100 words)

01. What makes you decide to apply as an LCEB? And what do you want to achieve for

yourself being responsible as an LCEB?

My first reason to apply LCEB is because I want to see how far I can challenge myself to get

pursue my passion in life. If I choose to abandon this opportunity: I can graduate in 3.5 years, I

can save tuition fee, I can go for exchange, and I can go to work faster and help my family.

Seeing all of these, my mind is weaving around. But there were a person, motivating and

inspiring indeed, said this to me, “ … you already have those problem, and if you throw away this

Please insert

your photo

here!


opportunity, you’ll be adding a problem in the future, that is, regretting why did you let go the

opportunity that was right in front of your eyes. “ That sentence snapped me out of confusion

and I ask for booklet right away - I’m really grateful for it. The second reason is because AIESEC

gave me the opportunities that shape me to someone who even I never imagine I could be. In

AIESEC, I’m being given chance to contribute real benefit for society to create a better world,

also to develop myself and other AIESEC member. AIESEC has provide significantly positive

changes in my life, and I want to repay this by contributing my effort and ideas to change

AIESEC to be a better, respectable, and more impactful organization.

02. What are your goals for the next 3-5 years ahead and how’s your life as an EB have

role in it?

Graduated already without regrets. That is, not becoming a bachelor who just spend all

his time attending classes, calculating costs and profits, getting good grades by licking

lecturers and not prepared for the real world, but rather developed already with

integrated experiences comprised of leadership, social awareness, global working

experience, as well as analytical skill and strategy implementation.

Working hard, very hard, to be someone who is wealthy on Earth and on Heaven ( kaya

dunia dan akhirat ) by having career in companies or starting own line of businesses,

and also trying to help those who in need within my capacity. AIESEC prepared me to

face the real world and working environment and also enhance my social consciousness

to help other everytime I can.

03. Describe life as an LCEB in your imagination!

My friends said, “Hey, let’s go hanging out and grab some food! “. I’ll say, “I’m sorry, I can’t

because I have to attend AIESEC conference for the next five days. Sorry! “.

My mother said, “Andre, at Saturday there’ll be a big family gathering. We’re all going there.” I’ll

say, “I’m afraid I can’t Mom, I have a meeting with AIESEC partners. Sorry! “.

I will be struggling to keep up with my social life, and having some urge to promote AIESEC to

everyone because I already deliver too many “What is AIESEC ?“ session. Countless hours will be

spent at AIESEC office to do monthly and quarterly planning, weekly progress report,

performance tracking, and internal and external analysis. Days will be spent to conduct internal

and external AIESEC activities. God knows what will happen to my academic grade and final

thesis preparation.


But, as the benefit, I will get one hell of a life, a truly extraordinary life. I will work side by side

with fellows that share the same passion to create positive impact to society and contributing to

each other’s development. I will be able to work freely and feel satisfied for making an important

and right decision in my life.

04. Have you tell your parents and closest people about your plan to apply as an LCEB?

What are their responds? Please explain!

When I told my parents that I want to apply as LCEB, my parents said that “ We might not be

able to fully support everything that you do in AIESEC, but we’ll support every decision that you

make for your own life “. I thought they’d be shocked, but rather I was the one who did.

When I told my closest friends that I want to apply as LCEB, they show their support by

encouraging me to take the booklet and giving their point of views about what they want AIESEC

to become in the future and their expectations.

05. What are your 3 main strengths and weaknesses? How do you overcome your

weaknesses? How can you implement your strength in your EB team?

Three main weaknesses :

A calculator. When making a decision, I tend to juggle balls of benefits and

consequences to see which one is heavier. It sometimes deceive me to see the real value

of a decision and slows me down.

To overcome this, I always ask opinion from other people when facing problem in

decision making. It helps me to make decision more accurately and faster.

Feeling down and remorse when things don’t go as expected.

To overcome this, I usually make alternative planning to meet several possibilities. I also

try to analyze whether some external things that beyond my control happened and

making adjustments to coop with differences in the outcome.

Telling own work progress too often. I tend to go straight and telling everything that

could be good possibilities to everyone. But sometimes, it could be disturbing and

creating false hope if didn’t handled properly.

To overcome this, I try to make sure that I gain adequate information about those

possibilities and assess whether it could be realized or not before presenting it to other

team members.


Three main strengths.

Heavy thinker. I rarely spur decision out of nowhere, even for easiest and smallest

decision. It helps me most of the time in creating guidance for my activities and my

life.

Every time decision needs to be made, I will collect as many information as I can

about the problem and sharing it with other members to find the right decision and

minimize margin of errors.

Active listener and learner. When there is something that I’m yet to comprehend, I

will ask other people who know it better. If there are people who’d like to share their

problem with me, I will just sit down and listen, then give my opinion about their

problems.

By hearing other’s suggestions, critics, and opinions, I’m trying to be open minded

and not becoming selfish, as well as gaining more knowledge by having discussion

and sharing with my team members.

Initiative. When I felt like something’s not right, I’d say it right away and offer ideas

or adjustments to make it better.

I find it really helpful because I can put more attention in preventing the problem

before it happens, and also it is quicker if you say your own thought rather than

waiting for someone to realize the problem.

06. What was your greatest achievement in your LIFE?

Attending international conference with my own budget. When I was in senior high school, I

never imagined that I can do such activities, nor having the willingness to save that amount of

money. The event itself is not big, but the satisfaction of doing something independently and out

of ordinary, that’s the huge one.

07. How do you see yourself (as a personal, team mate, family member, and community

member)?

As a personal, I see myself as someone who constantly trying to pursue further self development

despite my hindrances and putting passion in everything that I do.

As a team member, I see myself as someone who can work in diverse condition, ignite discussion


and sharing to solve problems that are being faced, also contributing ideas and efforts to achieve

common goals.

As a family member, I see myself as an impatient son who occasionally pursue my own interest

without permission from my parents, but with their words in my mind that they support

everything that I decide for my own life. I’m also a brother who struggles to become a good role

model for my sister.

As a community member, I see myself as a part of the whole that have responsibility to bring

development in every aspect I can contribute.

08. What is leadership to you? Please describe your leadership style based on your

opinion and opinion of others who have worked with you!

Leadership is about creating guidance, delegating, motivating, initiative, and learning.

Creating guidance means making sure that every team members know their common goals, their

means to achieve it, and the reason of why we should achieve these goals. Without foundation,

an organization will crumble since there’s no common foothold to began with. This also means

tracking every team member to make sure that their progress is in accordance with the pursuit

of our goals.

Delegating means putting consideration in other’s development and trusting team members by

giving responsibilities to them, as well as giving degree of freedom for them to do their tasks and

achieve their specific goals.

Motivating means become a role model for team members, lighting up their passion and

willingness to put effort for achieving common goals.

Initiative, in broad term, means aware of changes that happens throughout the implementation

of strategy and adjusting to changes.

I see myself as adaptive and open minded. I accept other’s opinion and collaborate it for better

strategy planning and decision making. Another thing is that I like to gather detailed and specific

information. I also tend to see things in greater picture and share it to other team members so

they can see clearly what is our current condition to exploit possibilities that might lead to better

outcome.

09. Working experience (in college & outside college)

List your most impressive working experience, dates & responsibilities.


What kind of learning from this experience that you can implement in AIESEC LCUI?

2008 – IMOTION ; Finance Division Staff

Doing marketing call to raise sponsors.

Result : 2 sponsor, Rp 10.000.000 raised

The committee of this event have very good tracking system in which the data are

stored online and offline for easier access. We also hold regular weekly meeting. I learned a lot

about effective packaging for externals, and data management and performance tracking.

2009 – National Economic Symposium

Leading finance team to raise sponsors.

Result : 8 sponsor, Rp 150.000.000 raised

This event has no predecessor nor benchmark, making it unique and challenging. Most of

the sponsors are raised from FEUI alumny.

This put consideration that in the future, we should try to be reconnected with AIESEC alumnym

involving them in our activities to discuss good case practice and problem solving, and also

utilizing their supports in greater degree.

10. What kind of opportunities outside AIESEC that you want to take in a year ahead?

Outside of AIESEC, I want to take an internship in some companies to experience real working

condition or participating in several business planning competitions.

SECTION 3: AIESEC EXPERIENCE

01. List all aspects of your AIESEC experience (including internships, CEED, leadership

positions, task forces, national team, conference, etc). Please mention what have you

learnt from those experiences!

OC Program Newies Gathering

I learn about planning the content for an event. Moreover, I also learn about

creating positive working condition and the benefit of having regular discussion and

sharing with other OCs. It’s very helpful to create a mindset that the quality of a

program is not dependant on the size of the event; it’s about whether the people

who are involved in it enjoying their time or not.

OC Program Meet The Parent

I learn about planning the content for an event


OC Program Internship Fair

I learn about matrix system, delegating tasks to other and managing other’s

workload, showing craftsmanship by creating innovation from previous event, and

also putting effort in activities by considering its benefit to others.

OGX staff

I learn about putting attention in service quality, building interpersonal relation with

stakeholders, and self – progress tracking. Since I rarely met my manager and hold

regular performance analysis, I try to be initiative by asking other managers and

OGX staffs if there is something that I don’t understand.

Recruitment Team

I learn about setting aside my personal judgement to other people, consistent in

using standards provided to assess individuals, and also putting more concern and

focus of doing my work since it related to the future of his / her life and AIESEC LC

UI.

Corporate Relation Manager

I learn about :

Team management, leading team members and organize them in order to

achieve our target.

Putting attention to stakeholders by asking what they need from us rather than

always promoting what we can offer to them.

Managing workload and motivating team members to work through pressure.

Be patience and showing consistency in every work aspect that I possess in this

functional.

Becoming more adaptive and initiative by making adjustments in the way we

approach external stakeholders to participate in our activities by constantly asking

for improvement in AIESEC physical manifestations.

02. Rank the 2 main areas in AIESEC where you have had the most experience. Highlight

briefly your experiences in each and how that would benefit a year in the EB team?

AIESEC Experience Management

For the X part, I was in OGX division, in which I have experiences in dealing with

raising – matching – realization of EPs, also knowing the full details of OGX process.

I also have responsibility to deliver good experience for my EPs in participating in

GEP. I also join ER division, in which I have full knowledge of ICX process, since I

have to deliver that to external parties. With both OGX and ICX knowledge, now I


possess complete knowledge of Exchange Flow, in which I believe will be beneficial

for my term because it will make strategy planning more efficient.

Strategic Development and LC Management

When I joined AIESEC, the informality and easy access to EB allow me to see the

process of making decisions and strategy implementation. Since I join AIESEC, I’ve

met five different planning templates. The differences between them allow me to

train my analytical and process management skill and learn about adapting with

changes in process. I have great passion to create synergy and cross functional

effort in AIESEC LC UI, and I constantly learning and observing other functional to

know what they are doing . I’ve learned about Governance and Accountability,

Strategic Development, Exchange Flows, and I expect to learn more in the future.

03. What was your main achievement in AIESEC? What was your role in it?

My main achievement is at becoming a part of External Relation division. It is not related to

achievement of my goals, but I did promoting culture of inter-functional synergy. I collaborate

with ICX to conduct joint training session to ensure our team members get full knowledge about

their interconnected tasks from searching TN takers until realization of the EPs. I also discuss the

needs of Talent Management and Communication division, and I found out that AIESEC member

needs to improve their design skills to create better external exposure. With that knowledge, I’m

going to raise Digital Studio Workshop to be Learning Partner in December, where they will

provide design training for AIESEC UI members. By increasing self and other’s knowledge about

our specific responsibilities and needs, I intend to get a perfect picture from all aspects in

AIESEC, share it to other, and set a framework of synergized effort.

04. What were your greatest frustration and/or biggest failure in AIESEC? What did you

learn the most from it?

My greatest frustration was when I become an OGX. There was an EP, whom I find it very

difficult to be matched. If I recounted it, there may be 8 to 10 projects that were rejected by

her. Some of it were rejected by her parents, some of it were because she was rejected due to

lack of English proficiency. They just like completing each other, and it made me go crazy. She

was a special case back then because after one year of unsuccessful match, we extend her for

one more year for free, and yet still no result for the same reason.

What I learn most from it is that we need to implement more strict standards in accepting

members who want to go for exchange so that we can ensure quality control.


SECTION 4: AIESEC Universitas Indonesia 2011/2012

01. What is AIESEC to you? (Please avoid “jargon/buzz” words)

AIESEC is global organization that comprised of young people from all over the world, sharing

the same passion to create a better world. For me, AIESEC is just like a family where we seek

development for ourselves in order to fulfill our potentials. We also provide opportunities for

other people in society to be developed with us through their participation in AIESEC activities.

02. Please make the SWOT analysis of our LC!

In making this SWOT, I used my personal thought and also have asked several AIESEC members

.I am also using the conclusions about AIESEC LCUI SWOT at MBC and informal sharing session.

Strength :

Open for discussion. Our LC members are very straight forwarded, they will say it

right away if finding something’s wrong or they have some opinion regarding our

activities.

Planning things thoroughly.

Great interpersonal bonding. Despite differences in personality, our LC members get

along very well with each other, and it makes sense of family hood in our LC.

Diverse members. It provides more point of view that help in creating alternative

plans and innovative solutions for our activities.

Weaknesses :

Lack of implementation. We might excel at making a good planning, but somewhat our

LC is lacking in its implementing the plan that has been discussed.

Separating AIESEC life with daily and college life. AIESEC activities tend to be considered

as something that is done in – between daily and college life, and also decrease free

time. We still haven’t reach the mindset of free time as time that spared when there is

no college or AIESEC activities, and it create some unwillingness to do AIESEC activities.

Low retention rate. After finishing one term of TR role or a project, some of our LC

members become inactive and no longer involve themselves in AIESEC LCUI activities. It

might have related with lack of functional availability or simply feeling enough doing


AIESEC activities.

Weak connection with alumny. We don’t have good record of our alumny, and it is very

hard to gain their support and creating connections with external parties.

Opportunities :

Our LC is located next to busiest and most developed city in Indonesia. It is a huge

market for us to promote our products and activities if we can use it well.

We have untapped opportunities to increase our exchange numbers. Youths at Indonesia

have willingness to go abroad, and not many foreigners work in Jakarta, and this is a

great chance for AIESEC LC UI to promote our GEP.

Virtual networking and online promotion will be very helpful in promoting AIESEC LC UI

to our target market, since our market is very active in Internet and overcome our

inefficiency in physical marketing. Communication division have done such a great job for

that in this term, and I’d like to see this to grow in the future.

Threats :

Tight college schedules and traffic jams that surround us. We are dealing with great

consequences if we have to attend or conduct external events.

Lots of similar organizations that conduct same activities as AIESEC. There are tons of

NGOs that do social activities just like us, youth organizations that seek personal

development, or entities that provide chance to experience exchanges.

Bureaucracy that slowing the exchange process, both for OGX and ICX.

Lack of willingness from companies to be MT TN, make it hard to increase exchange

number.

The policy to add raising fee for DT TNs that was recently implemented create quite a

shock among NGOs and makes them reluctant to take EPs from AIESEC since they

usually take them for free. If this mindset doesn’t taken care of properly, it would be a

disadvantage in the future.


03. How do you picture AIESEC LCUI 11/12?

AIESEC LC UI will drop the fight between “ Quality “ and “ Quantity “, since we’re going to

pursue both of them. We will be focusing to be number one LC both in Indonesia and also

ASEAN, and I see that it is VERY possible, looking at our current position in OGX raising and AP

MTTN Tiger Competition. Struggling between X and L will be considered as main issue and

AIESEC LC UI will put more investment in promoting X+L through providing fee waiver for our LR

members who wants to go exchange or strengthen internal campaign to GEP returnee to apply

for LR positions in functional or projects.

Our engagement with external partners will be fortified by our reputation as a professionally –

handled organization that really concern for social development, as well as more stronger

relation with AIESEC LC UI alumny. We will see more involvement and partnership with external

parties and alumny in doing our activities, and it will be far more beneficial to create impact for

society.

We will never ceased to show our efforts in providing opportunities for our members and society

to be developed and fulfill their potential.

04. What do you want to improve in LCUI based on current condition?

I want AIESEC LC UI members to have more satisfaction in performing very well, such as

“ AIESECer of the Month “, or having a deal with very important external parties. I’m not

only want to give them congratulations and “ keep it up “ words, but also give benefits

and rewards for them. For sure, this system would require adequate financing, so I will

do my best to do partnerships and ensure income flow to our LC.

I want AIESEC LC UI members to leave their mindset of separation of X and L. These

experiences are the essence of AIESEC itself, and it should be our obligation to fulfill this

no matter what. In next term, we should put more attention of having more X+L

members by finding specific sponsors / partners that are willing to help us in providing

exchange opportunities for our members.

Relations with stakeholders and alumny of AIESEC UI should be fortified. LC UI members

tend to tell stakeholders what will they get by participating in our activities. This

paradigm needs to be change, we should also stated clearly what is the reason of us

doing partnership or joint effort with them and how benefited we are from it, so that

mutual understanding could be reached.


05. What will you do to keep our growth sustain?

Implementing good case practice in previous terms. OGX raising, for example, is showing

significant increase from previous term, and the main reason was because attention

were being put a lot more in directly promoting the GEP itself to target market rather

than luring out the target market through some events. This practice should be

maintained, and more investment should be put in this practice.

We see tremendous increase from “ zero “ to “ hero “ in MT raising. The reason is

because 12 MT TNs that are raised from just one single company. And guess what, the

director of this company was actually hiring 15 MTs eight years ago in his previous

company!

Here, we see the benefit of providing good product experiences to stakeholders. We

need to improve our service to stakeholders by assessing what they need and customize

our product to ensure maximum satisfaction are gained. This also work for our social

activities, where our projects need to be tailored according to society’s condition that

changing everytime.

Diversify sources of income to reduce dependencies to some external parties. Our LC

profit mostly come from OGX division, and very few came from ICX and ER. In the

future, I’ll set up strategies that stated below to ensure that we have partnerships and

financial supports from adequate number of external parties.

06. What do you see as the 3 biggest trends facing the Jakarta City economy and

society? How will these trends affect AIESEC? How can we capitalize on them?

Jakarta citizen is very “trendy”, in terms of

following whatever trends that are popular in their

surrounding or society. For AIESEC LCUI, this

could be huge opportunity. If we focus on

delivering GEP to youths and our target markets

and promoting their exchange stories, the others

will follow. It is a challenge for us to provide life – changing experience for them in order

for them to promote GEP to their connections and multiply the market share.

Jakarta’s economic condition is very developed, and also on maturity stage. There are

too many people who willing to work with low wages in Jakarta, and high unemployment


rate in Jakarta will make it harder to promote MT TN to companies in Jakarta. Despite of

that, there are still few foreigners who work in Jakarta, and this could be an opportunity

if we could assess potential company and get to know their needs so we can offer them

our GEP products to them.

Jakarta citizen is constantly connected with Internet and very active in social network

websites and on - line media. This is an opportunity to expand promotion for AIESEC XP

through virtual and on – line promotion.

07. What do you see as the 3 biggest trends in University of Indonesia? How will these

trends affect AIESEC? How can we capitalize on them?

Willingness for achievements. UI students are very interested in whatever possibilities

that can give unique and good experiences to them. Moreover, they are well – educated

and aiming to achieve as much as they can. AIESEC UI, as a university – based

organization that provides leadership experience and global working environment, will

surely attract UI students to apply as members and contribute more for AIESEC UI,

keeping it sustained.

The increasing tendencies to move into

global university has been seen

everywhere. International Class are

opened, foreign students started to

attend regular classes, inter – university

scholarship are getting more than ever.

AIESEC, as a global organization that presents in more than 100 countries, will surely

provide benefits for UI as a whole, and we could get more support from UI in our

activities.

University of Indonesia have positive branding to Indonesian people as one of best

universities in Indonesia. Since our LC is based on UI, it will make us easier in doing our

activities and engaging with important stakeholders.

08. What is the biggest challenge for AIESEC LC UI at the moment? What would be your

idea to solve it?

The biggest challenge for AIESEC UI, for me, is how to spread awareness about AIESEC and its

products to our targeted markets. They still not aware about AIESEC and it makes us hard to

promote our products to them. If this going on for longer time, it would burdened our capability

in expanding our activities and create more impacts. Moreover, this lack of awareness could

decrease our competitiveness compared to other organizations that provide similar products to


AIESEC, such as leadership development, exchange opportunities, and social activities.

In order to solve this problem, what we need to do is to put more effort in promoting AIESEC to

our targeted markets through external events.

09. Imagine that today is June 2012 and your EB term is over. When you look back to

this year, what would you say is your legacy? Please explain.

I would have a legacy of successfully leading AIESEC LC UI into best LC in Indonesia and ASEAN.

Commitment to excellence and integrity of giving the best to our

stakeholders will make us the first choice to provides life

changing experience to those who are willing to have it, and

creating long – lasting impact to society through consistently

done AIESEC activities.

I am willing to have a legacy of someone who keep my team members highly spirited, and

constantly sharing our passion in having development for ourselves through increased

investment and efforts in entrepreneurial leadership.

For next generation of AIESEC LC UI, I will leave to them a sustainable and laid - out foundation

to face the new challenge of AIESEC 2015, to better cooperate with increased demand of future

era, as we are the first that will experience a full story of AIESEC 2015.

SECTION 5: SPECIFIC QUESTIONS

01. What is AIESEC Product? Explain in detail how it can be sold to external or how can

external participate in it?

The core product of AIESEC is AIESEC XP, in which our member

is given opportunities to get leadership and exchange experience

in order to develop themselves and provide impacts to society.

These opportunities could be taken in many forms, among those

are potentially beneficial for partners and external stakeholders.

For example, AIESEC has Projects Based On Exchange ( PBOXs ) that focused on social activities in

which AIESEC members become Organizing Committees for it. Why is it beneficial for external to


participate? Because, for corporate, our social projects can strengthen and are in alignment with

their CSR. Also, our projects can become their tools to promote their products / increase their brand

awareness. Or Global Exchange Program that provides exchange opportunities to youths. For

companies / organizations that target youths for their market, AIESEC fits perfectly for them. GEP

also provide local companies / organizations with global talent pool from AIESEC with very low cost

compared to other global talent providers. More over, GEP give them chances to globalize their

workforce and give new colors to working environment. External participation in AIESEC could take

many forms, such as become supporters through sponsoring AIESEC projects, give exchange fee

waiver for AIESEC exchange participants, or become enablers through providing trainings for

AIESEC members. And since all member of AIESEC are youths, we could offer survey / research

opportunities / services to companies / organizations that seek youth’s opinion or trends.

02. Please explain in details about how External Relation can synergize with the other functional in AIESEC?

ER can synergize with every functional in AIESEC in many forms. They are :

1) ER – OGX : Conduct survey among youths in universities, learning institutions, youth

organizations, or other places where youth present to know their willingness to do

exchange, their expectations, and their constraints.

Doing partnership with universities or other youth – related institutions to

make GEP promotion easier

Doing partnership with companies / organizations to provide exchange fee

waiver / subsidies

2) ER – ICX : Attend external events that involves company / organization representatives

to promote Global Exchange Program for them to become Trainee Takers

3) ER – TM : Seek for influential AIESEC alumny or exchange participants to create more

awareness about the importance and benefits to do X + L among AIESEC

members

Create partnership with Learning Partner to provide necessary training and

development for AIESEC member

4) ER – Finance : Finance division conduct budget and progress tracking to ER division to help

maintain goal achievements and financial sustainability

ER division

5) ER – Comm : Help create AIESEC newsletter to be given to potential & current Media Partner

to ensure they have something to be broadcasted to our target market

And ER can also provide independent marketing training for all AIESEC member to strengthen sales


culture in AIESEC LC UI.

03. What do you think should be the three main priorities for External Relation AIESEC

LCUI? What strategies would you propose for each one and what results would you like to see in each of those areas at the end of your term?

Priorities Strategies Results

Create more awareness

toward AIESEC and its

products among

targeted markets and

potential external

parties

- Create and maintain

good promotion efforts

and tools for every

AIESEC activities

- Attend external events

to promote AIESEC

products

- Invite targeted

external parties to

attend AIESEC

projects/activities

- Create specific

products for each

targeted market

3 - 4 networking event

attended during 2011 / 12

period

6 – 8 new partnership

Promote stronger sales

and research culture

among ER functional &

project OCs, and AIESEC

members in general

- Conduct marketing

training independently

or with Learning

Partners

- Consistent marketing

effort & performance

tracking to ensure ER

activities are done

properly

- Give deep knowledge

about AIESEC products

to ER division

Each PboX gain deeper

marketing skill and get more

sponsorships & partnerships

ICX & OGX division can

perform GEP promotion more

efficiently and create more

number of realization


Strengthening

reconnection with

alumny ( exchange &

non – exchange

membership pipeline )

- Conduct alumny

gathering

- Do alumny research

through database,

social networks,

alumni linkages

- Send annual report to

alumny

- Invite alumny to

attend / help AIESEC

projects and activities

More complete alumni

database

Alumni is attending /

involved in every AIESEC LC

UI activities

04. What challenges (external and internal) faced by External relation in 010/11 term? How

can they be overcome?

External challenges :

1) Lack of awareness to AIESEC. To solve it, AIESEC LC UI should put more marketing effort on

specific target market.

2) AIESEC products are not considered as necessary for our targeted markets. To solve it, each of

AIESEC products should be tailored according to market needs, and we need to conduct survey post

& after external involvement to see what they need and what they expect from us.

3) Lack of connection to important external events. In order to do so, we can cooperate and use

connections from BoA, alumni, and current AIESEC LC UI members.

Internal challenges

1) Lack in progress and performance tracking. It is very crucial, and unfortunately ER division

doesn’t do this very often and result in uncoordinated effort. It should be overcome by having more

regular meeting through finding suitable time to be conducted and focusing progress report, task

division, and discussion in a single meeting to increase the importance of it.

2) Lack of deep knowledge about AIESEC products among ER functional members. To overcome

this, there should be specialized training for ER functional and give degree of freedom o ER

functional in tailoring the product for every external parties, since it will encourage them to know


what can & can’t be done and makes them eager to deepen their knowledge about AIESEC

products.

05. What challenges (external and internal) will you face which affect External relation Achievement in 11/12 term? How can they be overcome?

External challenges :

1) Jakarta & Depok as our main market will be more crowded in the future. Working opportunities

will be less than people who are willing to work, thus lowered the minimum wage and increase

competition. Combined with AIESEC GEP positioning as secondary needs among companies /

organizations, this will result in less number of institutions that can be approached as Trainee

Takers.

Internal challenges :

1) Lack of deep knowledge about AIESEC products among ER functional members. To overcome

this, there should be specialized training for ER functional and give degree of freedom o ER

functional in tailoring the product for every external parties, since it will encourage them to know

what can & can’t be done and makes them eager to deepen their knowledge about AIESEC

products.

06. What are the top three competencies or skills that needed by External Relation people?

Assess yourself based on the answer and your plan to improve yourself!

1) Research & analysis capabilities.

It would be waste of time, energy, and resources to blindly

approaching external parties to participate in our activities or get their

support. It also doesn’t guarantee more results to be achieved.

Rather, ER people should be able to have priorities about who should

be approached and what should be done first.

For myself, I haven’t implemented lots of research and analysis effort, and I’m still working for it.

I’m willing to improve it by learning more about market mapping & research from college and other

people who have experiences on it.


2) Strategy planning, implementation, and evaluation

What external channels can be used, how pricing should be

done, to whom the products should be offered, etc are how we

do planning. I find myself as enjoying and capable in creating

good planning. But in the implementation, I find it hard to keep

it consistent with I’ve planned, and it create gap between

targeted and actual performance. As for evaluation, I still

working hard to have more ER internal meeting and external survey to analyze our current

performance. I want to improve myself by creating more alternative plan and setting smart goals

rather than big, but irrational goals.

3) Creativity and innovative thinking

Marketing is not “one size fits all“. Every condition needs

different approaches and sometimes there is little time to

develop different approaches. ER people should be able to

create tailored products based on needs and develop different

strategies to sell the same product to several different buyers.

ER people should also be able to develop competitive products

according to market needs and can be differentiated from

another competitors.

To hone this skill, I’d like to have discussion with my friends about how can I tailor AIESEC products

and what can we do together to create newer ideas.

07. Please explain your strategy to maintain your LC supporters and enablers!

1) Supporters and Enablers provide help to our LC in exchange of something. My plan is to

communicate LC obligations to Supporters and Enablers to LC members so that it can be fulfilled

properly with help from every functional and conduct tracking to ensure all of them are completed.

By fulfilling our obligation to Enablers and Supporters, it will show that we respect and have

gratitude to their help and will create more mutual benefits that lasting long.

2) Let them know the result of their contribution and how well we use their help to improve our

performance. Annual / semi – annual report, annual External Gathering, invitation to our activities

will create sense of belonging to AIESEC.


08. What do you know about AIESEC’s positioning from corporate and Non-Corporate side? Is it good or not?

Both from Corporate & Non – Corporate side, they see that our GEP is an opportunity for them to

get real – time interaction with global talent and create international environment in their working

environment. Also, by having international talent, Non Corporate, for example, see themselves as

having more credibility in conducting fundraising. However, GEP, especially for Corporate, is still

considered as secondary or tertiary needs and not critical for them.

09. How do you analyze current AIESEC LC UI product (from every functional related) & its

delivery process to external? Do you have any innovation for current product?

OGX : Global Exchange Program is very sounding and has been known to UI students and big

universities in Indonesia. For improvements, there are still another medium – small universities that

yet to be approached and can help expand our market. As for innovation, it will be good to post

current & incoming international projects / TN takers in public media / AIESEC newsletter so AIESEC

members & targeted market can ask for it and take the exchange opportunities.

ICX : GEP is very relevant to be promoted in our market because Jakarta doesn’t have lots of

professional foreign workers, but we have tendencies to sell “trainees” to our targeted companies /

organizations rather than “ professionals “, and it decrease our credibility and selling advantage. We

also yet to deliver it efficiently to them, selling it blindly to whoever we can find. This needs to

improved by changing our way in selling GEP to them by setting a more professional approach and

introducing AIESEC as youth organization that can provide global professional talent rather than

international trainees that can be considered as burden. Selective approach should also be

implemented by

ER : Current partnership type is very limited and do not give much room for partner to get the

maximum benefit from partnership with AIESEC. For example, to be Financial Partnership, it would

be hard to find institution who are willing to give away Rp 30 million. In the future, I want to create

more types of partnership ( Conferences, Exchange, Financial, Learning, Main Partner ) with

lowered fee so that we can get attract more partners to invest on us, diversify sources of income,

and create sustainability. Also, we should put more accountability about the usage of their fund by

describing the cost required to create specific AIESEC products & events.

TM : AIESEC LC UI have lots of training for its members, both independently and with Learning

Partners.


10. What is your strategy to maintain alumni database and utilize alumni network?

1) Create alumni networking event once / twice in next year for known AIESEC LC UI alumni. In this

event, we will update our alumni database, and share what AIESEC LC UI have done so far, and

share opportunities for alumni to involved in our current activities.

2) Focus on selling Global Exchange Program and Partner opportunities to institutions where AIESEC

LC UI alumni present. It would extend our reach and raise chance for them to be realized.

3) Currently, we only have AIESEC UI alumny page on Facebook and forum at yahoogroups.com. It

is very not sufficient, so in next year I plan to create formalized alumni forum where they can keep

in touch with each other and

11. What is your innovation to AIESEC product?

1) I have noticed that our PBoX activities are slowly narrowed down into talk shows, conferences,

and seminars. The mindset is more to “create more agents of change “rather than “create real

impact “. In the future, I’d like to give suggestions for every PBoX to conduct practical things aside

of usual activities in PboX. For example, PBoX HIV can have a program where they give talk show

and educate people in “red light district”, or PBoX Children can do partnership with companies /

organizations to provide school fee waiver to street children. By giving direct impact to targeted

society, it will attract more attention, both from the society itself or potential partners.

2) We have several activities that can be sold separately to external parties, such as conferences,

GEP, projects, etc. But we only have two type of partnership, which is Financial and Learning

Partner. In the future, the ER division will breakdown the type of Partnership into Conference,

Exchange, Financial, and Learning Partners. We will also begin to selectively promote surveys and

youth data mining to corporates / organizations to spread awareness about AIESEC and our

products. Company branding is also one product that will be promoted in the future.

3) No matter how effective ER division promoting GEP for companies / organizations to become

Trainee Takers, our capability to reach them simply limited. In the future, we will conduct

partnership with human resources provider such as JobsDB.com, JobStreet.com, and HR groups

such as IHRP society & the others to further reach TN Takers market. This idea pops up from recent

PBoX Entrepreneurship partnership with JobsDb.com, not originally my idea but I think it will be

very great to be implemented in the future.


SECTION 6: OPEN SPACE

diandra andreansa vper11/12 applicant

Documents

aiesec ui

relevance of aiesec

dynamic aiesec local

management board questions

citra gran blok b10

past year

historical achievement

lot of things