TMB is a Company that enjoys great prestige:

But…

103 bus lines with 1.019 vehicles

6 Metro lines with 123 stations

6.424 employees (2.943 Metro/3.491 Bus)

0102030405060708090

100

Convinced Use 2001

A new corporate identity

Institutional campaigns

Product campaigns

Travel pass promotional campaigns

Events sponsorship

The purpose of the new TMB corporate image was to create a BRAND SYSTEM:

that transmits the ideas of DYNAMISM and MODERNITY, SIMPLICITY, SOLIDITY and POWER, WARMTH, EFFICIENCY and FRIENDLINESS.

that establishes a CLEAR LINK with the services provided by TMB: Metro TMB and Bus TMB.

that ENCOURAGES LINKING TO THE DESIRED TMB USER PROFILE (users that feel reassured in their choice for travelling around Barcelona).

A NEW CORPORATE IDENTITY

54% 49%

78% 79%

61%

88% 87% 84% 83% 85%

Dynamic Modern Good Quality Effective Kind

A new corporate identity

Institutional campaigns

Product campaigns

Promotional campaigns

Events sponsorship

INSTITUTIONAL CAMPAIGNS

These are campaigns that are intended to:

Reassure our CUSTOMERS.

Increase the number of BUS and METRO customers

Create fame and brand image

Teenager Glances

A new corporate identity

Institutional campaigns

Product campaigns

Promotional campaigns

Events sponsorship

These are campaigns designed to keep our customers informed about the functional improvements that make the emotional TMB message more credible and attractive:

PRODUCT CAMPAIGNS:

PRODUCT CAMPAIGNS: BUS

PRODUCT CAMPAIGNS: Metro

A new corporate identity

Institutional campaigns

Product campaigns

Promotional campaigns

Events sponsorship

PROMOTIONAL CAMPAIGNS

TMB rewards its CUSTOMERS and maintains their loyalty through high added value promotions with the collaboration of leading and highly prestigious brand names from other sectors.

A new corporate identity

Institutional campaigns

Product campaigns

Promotional campaigns

Events sponsorship

EVENT SPONSORSHIP

TMB is always on the look- out for social links with the

Barcelona citizens.

This is why TMB is one of the bodies that is most involved in support of cultural, ludic and sporting events with the greatest level of repercussions for Barcelona

44,4

56,9 55,7 56,4

010203040506070

2001 2004 2005 2006

CONVINCED USE

When a company is directed to get customers, it needs Marketing.

Through Marketing we know better our customers, and we can work on their satisfaction.

Working on customer satisfaction is creating loyalty, that is to say, company growth.