DIBS E-Commerce Survey 2011DIBS – PrestashopHenrik Sandberg

DIBS• DIBS is the the leading supplier of online payment

solutions across Northern Europe• DIBS has more than 15.000 customers across all

industries• DIBS manages transactions for more than 8 billion

Euros annually • DIBS has offices in Stockholm, Gothenburg,

Copenhagen and Oslo• DIBS is listed on First North – a marketplace

operated by NASDAQ OMX

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DIBS E-Commerce Survey 2011• The purpose of The DIBS E-Commerce Survey is to

give a comprehensive overview of e-commerce in all industries

• The survey covers Sweden, Denmark, Norway, Finland, UK, France, Germany, Poland and Spain

• Interviews with over 9,000 Internet users and 333 online retailers in the third quarter of 2011 by research agency YouGov

• The study used Europe * for the sum of Finland, Great Britain, Germany, France, Poland and Spain

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Average number of purchases per six month

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The Brits are the most keen on e-shopping

Average consumption last six months

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Norwegians are the top online consumersEuro

Total market per country, In total 213 billion

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Hefty growth in the largest marketsBillion euro

E-commerce integrated with other channels

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A quarter of the e-stores are pure Internet Play

Total market per country

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The Nordic region is 12%

Total market per industry

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Travel is by far the largest market

E-commerce is a safe place to sell

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E-stores see e-commerce as a safe channel

Optimism for further growth, consumers

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The Swedes and the Poles are on a roll

Consumers expectations for further growth across Europe

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Fashion online seems to have great potential

To find lower prices as a driver for e-commerce

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Years old

To find larger product range as a driver for e-commerce

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Young people use Internet to personalize their consumption

Years old

To save time as a driver for e-commerce in France

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Years old

To find lower prices as a driver for e-commerce in France

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Years old

To find larger product range as a driver for e-commerce in France

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Years old

E-stores offering mobile commerce

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21% of the stores are about to launch m-commerce

M-consumers

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There is a lot of mobile action in Sweden and Poland

M-consumers

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M-commerce is reaching out to younger crowds

Years old

What they bought with their phone

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M-commerce is especially success-ful for services to be consumed ”on the go

Expectations for mobile purchases

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The heavy users in Sweden and Poland are the most optimistic

M-consumers per age group in Germany

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Nearly no m-commerce for people older than 45 years

Years old

Preferred payment method

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Card is the most popular method, but not in every country

How to choose payment method

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Safe and easy, that’s the triggers

Consumers who prefer cards

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Preferred payment methods in Sweden

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Three main alternative methods

Preferred payment methods in Sweden

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Preferred payment methods in Sweden

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Preferred payment methods in UK

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People pay with the plastics

Preferred payment methods in UK

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Preferred payment methods in UK

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Preferred payment methods in Germany

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Cards dominate, with micropayments being very popular

Preferred payment methods in Germany

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Preferred payment methods in Germany

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Invoices are more popular outside of the major metro-politan areas

Preferred payment methods in France

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Cards and micropayments

Preferred payment methods in France

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Preferences not determined by sex

Preferred payment methods in France

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Preferences not determined by age

Preferred payment methods in France

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Preferences not determined by region

City vs countryside in UK

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euros

Ave consumptionNo of purchases

Equally frequent shopping in cities and outside

E-consumption per age group in UK

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Low online consumption for the youngest

Years old

German market per industry %

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City vs countryside in Germany

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euros

Higher average consumption in the largest cities

Ave consumptionNo of purchases

E-consumption per age group in Germany

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Years old

French market per industry %

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City vs countryside in France

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euros

More activity in the cities

Ave consumptionNo of purchases

E-consumption per age group in France

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Years old

Why shop abroad

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E-commerce on the move• E-commerce is well established among all

consumer segments and it is a disruptive force in all industries

• It is a massive market opportunity for merchants, total value estimated to amount to 213 billion Euro for 2011

• Still a fraction of total consumption and consumers do just above one purchase per month

• Wide varieties in paying preferences across Europe, merchants have to take actions to cater for different preferences

• M-commerce is gaining traction, Poland and Sweden in pole position

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