did google really settle the (quality) score
DESCRIPTION
Following Google’s recent whitepaper and updated auction video, I thought it would be good to look into this in depth and see whether Google did what they set out to. Namely, settle the (Quality) Score.TRANSCRIPT
- 1. Did Google Really SettleThe (Quality) Score?Craig MurphyTecmark#biddableworld
2. Hello!#biddableworld @raygunne 3. Inspiration#biddableworld @raygunne 4. #biddableworld @raygunneSo didthey? 5. The 1-10 score reportedfor each keyword in youraccount is an estimate ofthe quality of your adsand landing pagestriggered by that keyword.#biddableworld @raygunne 6. Quality Score is anestimate of how relevantyour keywords, ads andlanding pages are to aperson seeing your ad.#biddableworld @raygunne 7. But#biddableworld @raygunne 8. Blinking Engine Light??#biddableworld @raygunne 9. Seems a lot more thanthat to me!#biddableworld @raygunne 10. #biddableworld @raygunne 11. #biddableworld @raygunne 12. Tool or KPI?#biddableworld @raygunne 13. #biddableworld @raygunne 14. The Big Three#biddableworld @raygunne 15. Really? Wow, now it allmakes sense#biddableworld @raygunne 16. I have a confession#biddableworld @raygunne 17. Reporting#biddableworld @raygunne 18. #biddableworld @raygunneDevice 19. #biddableworld @raygunne 20. Historical Performance#biddableworld @raygunne 21. #biddableworld @raygunneRelevance 22. Structure Doesnt Matter?#biddableworld @raygunne 23. #biddableworld @raygunne 24. Position on the SERP#biddableworld @raygunne 25. #biddableworld @raygunneConclusion 26. Thank youGET IN [email protected]#biddableworld @raygunne@raygunne