did you know: consumers in southeast asia already intend

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Did You Know: Consumers in Southeast Asia Already Intend to Increase Spending Source: BCG COVID-19 Consumer Sentiment Survey, April 25–May 3, 2020 (N = Indonesia: 1,532; Malaysia: 1,018; Philippines: 1,030; Thailand: 1,003). Note: Question was “How do you expect your spend to change in the next 6 months across the following areas?” The change in net spending reﬂects a comparison of net spending in wave 1 versus wave 2 (e.g., net spending of 5% in wave 1 and net spending of 12% in wave 2 results in a 7-percentage-point increase). Countries are listed in order of decreasing number of new cases. The gradual reopening of businesses in Thailand is leading to big increases in categories most aﬀected by the crisis. May Shows Stronger Results than April Indonesia Nonprescription medications Alcohol Paid video streaming Packaged foods Food delivery and pickup Thailand 22 18 16 14 12 Eating at restaurants Movies in a cinema Vacation and leisure travel Public transport Mobile services Malaysia 25 16 15 13 Food delivery and pickup Packaged foods Vitamins and supplements Utilities Home purchases and home loans 14 Philippines 17 15 12 10 9 Utilities Food delivery and pickup Fresh foods Life insurance Vitamins and supplements Increase in net spending versus April (percentage points) 9 5 8 7 7

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Page 1: Did You Know: Consumers in Southeast Asia Already Intend

Did You Know: Consumers in Southeast Asia Already Intend to Increase Spending

Source: BCG COVID-19 Consumer Sentiment Survey, April 25–May 3, 2020 (N = Indonesia: 1,532; Malaysia: 1,018; Philippines: 1,030; Thailand: 1,003).Note: Question was “How do you expect your spend to change in the next 6 months across the following areas?” The change in net spending reflects a comparison of net spending in wave 1 versus wave 2 (e.g., net spending of 5% in wave 1 and net spending of 12% in wave 2 results in a 7-percentage-point increase). Countries are listed in order of decreasing number of new cases. The gradual reopening of businesses in Thailand is leading to big increases in categories most affected by the crisis.

May Shows Stronger Results than April

Indonesia

Nonprescription medications

Alcohol

Paid video streaming

Packaged foods

Food delivery and pickup

Thailand

22

18

16

14

12

Eating at restaurants

Movies in a cinema

Vacation and leisure travel

Public transport

Mobile services

Malaysia

25

16

15

13

Food delivery and pickup

Packaged foods

Vitamins and supplements

Utilities

Home purchases and home loans 14

Philippines

17

15

12

10

9

Utilities

Food delivery and pickup

Fresh foods

Life insurance

Vitamins and supplements

Increase in net spending versus April (percentage points)

9

5

8

7

7

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