8/12/2019 Didier Grossemy - 10 Ways to thrive during a slowing economy 10 Ways to thrive during a slowing economy

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Didier Grossemy - 10 Ways to thrive during a slowing economy10 Ways to thrive during a slowing economy

By ddier-grossemy

didier grossemy says the Internet will become the growth driver of the economy

didier grossemy and X2 World team are e-transforming the world with simple andefficient principles. didier grossemy presents his ten ways to thrive during aslowing economy.

Let's take the right attitude Nothing can stop the man with the right mental attitude from achieving his goal: Nothing on earth can help the man with the wrong mental attitude.by Thomas Jefferson

According to a report from The ClickZ Network, Nov 7, 2008, the company predictsinteractive media spending will rise 7.2 percent next year as offline media spending falls 1.4 percent says didier grossemy

1. Start from the beginning, make sure that your brand talks to your clientsMaybe its time to make a change. Re-launch your business, show the world that youare not worried and business is booming. Positivity must be expressed to drivepositive actions this is the law of attraction at the best.Refreshing your brand will give you a good excuse to talk to all your existing clients but also will allow you to reflect on your communication and core messagemore from didier grossemyTwo critical points to think of: Is our brand adapted to our target market? Is our core message exciting to our existing and prospective customers? In a simpleterm, for a very small cost you can dramatically use the down turn to revive andwork your brand harder.

2. Cut your costs and improve your results

You have the choice to send 10,000 postcards or letters that you wont even know if the recipients have read them for $1.50 each ($15,000 of admin, creative, print, postage) or send 10,000 emails for $100 and get instant analytics and results. Yes it is time for you to start re-assessing. So dont stop marketing! Just spend your money wisely by using digital communications. Don't get caught up in thenegative media hype, stay focused and be smart about itsays didier grossemy

3. Make your website a real toolCreate interactivity with your clients, web 2.0 is all about engaging.Use a silomarketing approach and create additional landing pages specific to eachof your products or offers so that readers landing on your pages (landing page)are not confused by the array of other products or services on your site. Keepi

ng your visitors focus on your page will increase dramatically your conversion rate.It is the perfect time to implement the right tools such as an online training centre or online academy for your clients and your staff.Differentiate yourself with appealing products and services linked to a registration form. (Dont forget the incentive).Make sure that your website is up to date and has exciting relevant content to your audience; use your content management system to optimise your Meta tags andkey word density within your web pages so the organic searches can find your specific product or services View didier grossemy b profile.

4. More communication and more presenceOnline strategies are the perfect vehicle for communicating with customers and g

enerating additional purchases. Combine communications using emails, social networking optimisation, blogs, emails and websites to keep on growing your business. Keep talking to as many customers as you can with your blogs, social networkin

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g sites and emails while your website becomes the tool to manage leads through smart incentives and data capture pages.It is not rocket science but it needs to be done. Businesses that adapt to changing times and offer products and services further suited to the changing spending habits and needs of their clients will not only survive but many will flourish!

5. Target Target - TargetOnline database management provides you superior targeting ability. Why send a letter to someone who does not care about your product or service? Using an online communication strategy will accelerate the trend toward the use of behaviouraltargeting. With average conversion rates hovering around 1.5%, this is an idealway to reach the other 98.5% that have taken the time to visit your site but havent yet converted. So keep communicating. I often use the metaphor of a TV station, once you on air you must stay on air.

6. Measure Track and surviveOnline marketing of all types offers greater measurability while allowing you totrack behaviours in comparison to traditional media advertising. Do you know wh

o has read your advert in the newspaper or magazine? No chance. This is of course due to the awesome technology, where every mouse click is tracked, usually anonymously. Use this data to understand how much each lead and sale costs you. Everything on the web is measurable, not like printing

7. Build your distribution networkTalk to other businesses, yes thats right you remember the old tool called the telephoneits still works to build relationship. Call businesses and start cross promoting your services, develop a referral program and even a joint event like La Dolce Vitawith an associated business targeting the same customers and share the costs and the rewards!

8. Convert and manage sales efficiently

During tough times you cannot afford to lose leads and clients, make sure you are using an appropriate customer relationship management (CRM) tool, so you always stay on top of it. Focus on increasing your conversion not just the number ofnew leads or enquiries. Work your clients base it is 75% easier to convert an existing client to a new sale than pitching to a new one. Do some research on unconverted leads to find out why they aren't buying from you? Create an online e-learning centre for your staff and your clients. Providing education is a great wayto build brand advocacy.

9. Listen to your customers and the marketSend a simple survey to all your clients with a great incentive (never forget the incentive). Read all media, books and relevant business articles to keep you thinking about your business and how you must adapt. If you keep learning throughcustomer feedback and constantly thinking about how you can improve your offering you will only continue to grow your business.

10. Forget about the world economy and all media hypeJournalist rarely delivers good news; they exploit the human nature which is constantly craving for sensationalism. Remember the James Bond movie Tomorrow NeverDieswhere Elliot Carver said there is no news likes bad news, well yes it was a movie butThink about it, its easier for the media to sell newspaper or advertisingif the Headline says The World Economy has Crashedthan saying the The World Economy is Great.

The media always exploit negativity to build their own fortune. Stay focused on

your business and keep doing what you do best or better improve everything youare doing.

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didier grossemy says Its a great time to reflect and re-invent yourself to becomemore efficient and driving your business as hard as possible.

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