diesel 2011 womens f/w

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DIESEL FW’11 DENIM GUIDE From the Female Citizens of Diesel Island

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DIESEL 2011 womens F/W

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Page 1: DIESEL 2011 womens F/W

D I E S E L F W ’ 1 1 D E N I M G U I D EF r o m t h e Fe m a l e C i t i z e n s o f D i e s e l I s l a n d

Page 2: DIESEL 2011 womens F/W

D I E S E L F W ’ 1 1 F E M A L E D E N I M G U I D E

T H E L A N D O F P E R F E C T D E N I M

W h e n t h e p i o n e e r s f i r s t a r r i v e d

o n D i e s e l I s l a n d t h e y s e t a b o u t

w r i t i n g a n e w c o n s t i t u t i o n ,

a n d c h o o s i n g t h e i r p e r f e c t d e n i m .

T h i s i s t h e i r s t o r y .

I t ’ s a s t o r y o f a m b i t i o n ,

h e a r t a c h e , l o v e , d e t e r m i n a t i o n ,

c o u r a g e a n d n e w t r e a t m e n t s .

Page 3: DIESEL 2011 womens F/W

I F R U L E SW E R E W R I T T E N , T H E Y C A N A L S OB E U N W R I T T E N .

W H E N Y O U W E R E A K I D ,

T H E N E X T D O O R N E I G H B O U R

T O L D Y O U O F F F O R

S T E A L I N G H E R O R A N G E S .

O N T H E I S L A N D , T H I S I S

C A L L E D “ H A R V E S T I N G ” A N D

I S S T R O N G L Y E N C O U R A G E D .

C H O O S E S T A P P H Y 8 8 4 J J E A N S

F O R T H E J U I C I E S T R E S U L T .

C o n s t i t u t i o n a l r u l e n u m b e r 2

Stapphy 884J

Matic K2 882Q

Page 4: DIESEL 2011 womens F/W

T H E B E S T P A R TO F L E A R N I N G

F R O M M I S T A K E SI S H A V I N G

M A D E T H E M .

C L I M B I N G T R E E S I S F U N .

B U T T H E N , O F C O U R S E ,

Y O U H A V E T O G E T B A C K

D O W N A G A I N . T H A N K S T O

M A T I C K 2 8 8 2 Q U N I Q U E

S T R E T C H F A B R I C , Y O U

C A N C O N T O R T Y O U R

L I M B S I N T O A N Y

P O S I T I O N N E C E S S A R Y .

C o n s t i t u t i o n a l r u l e n u m b e r 9

Matic K2 882Q

Page 5: DIESEL 2011 womens F/W

Matic K2 882Q

Page 6: DIESEL 2011 womens F/W

M I R A N D A H A T E S P A P I E R

M A C H É , W H I C H I S W H Y

S H E ’ S R U N A W A Y

F R O M C L A S S I N H E R

C H I N E L L E 8 8 3 F J E A N S .

S H E W A S S E N T E N C E D T O

T H R E E D A Y S A R T L A B O U R

A F T E R A S K I N G :

“ B U T D O N ’ T Y O U G U Y S

M I S S S U P E R M A R K E T S ? ”

T R O U B L E M A K E R S S H O U L D N ’ T B E

S E N T T O J A I L , B U T T O A R T S C H O O L .

C o n s t i t u t i o n a l r u l e n u m b e r 7

Chinelle 883F

Page 7: DIESEL 2011 womens F/W

Chinelle 883F

T H E R E A R E M A N Y W A Y S

O F B U I L D I N G A R O P E

L A D D E R . T H I S I S H O W

T H E Y D O I T O N D I E S E L

I S L A N D . I T ’ S C E R T A I N L Y

A B O N D I N G E X P E R I E N C E

W I T H X E R O Z 8 8 4 N .

E X P E R I E N C EO N L Y T E L L S U S

H O W T H I N G SW E R E D O N E I N

T H E P A S T .

C o n s t i t u t i o n a l r u l e n u m b e r 4

Xerox 884N

Page 8: DIESEL 2011 womens F/W

O N T H E I S L A N D ,

W E A L W A Y S T A K E A D V A N T A G E

O F L O W H A N G I N G F R U I T .

W E ’ R E S U R E I T ’ S

P E R F E C T L Y S A F E . O H Y E S .

P E R F E C T L Y S A F E .

J U S T D O N ’ T G E T S T A I N S O N

T H O S E S C R U M P T I O U S

M A T I C - K 2 8 8 2 Z J E A N S .

W E W I L LA S K N O T W H Y ,B U T W H Y N O T ?

C o n s t i t u t i o n a l r u l e n u m b e r 1 1

Matic K2 882Z

Page 9: DIESEL 2011 womens F/W

Matic K2 882Z

Page 10: DIESEL 2011 womens F/W

A N E W R E L I G I O N F O R

A N E W C I V I L I Z A T I O N ?

W H Y N O T ? A S Y O U C A N

S E E , I T C L E A R L Y H A S

P A G A N E L E M E N T S .

O R M A Y B E C A R M E N I S

J U S T F E E L I N G H O R N Y .

G I V E N H E R S K I N - T I G H T

J E G O N F I R E 8 8 1 G J E A N S ,

W E ’ R E N O T S U R P R I S E D .

N O - O N ES H O U L D B E

P E R S E C U T E DF O R T H E I R I D E A S .

P E O P L EW I T H N O I D E A S ,

H O W E V E R ,S H O U L D B E .

C o n s t i t u t i o n a l r u l e n u m b e r 8

Jegonfire 881G

Page 11: DIESEL 2011 womens F/W

Tintsie_NE HQKTintsie_NE 884U

I F F I S H T U R N Y O U O N W H I L E Y O U W E A R

Y O U R T I N T S I E 8 8 4 U J O G G J E A N S ,

W E ’ R E N O T G O I N G T O C R I T I C I S E .

S A L V A D O R D A L I F E L T T H E S A M E W A Y .

B U T P L E A S E R E T U R N Y O U R A Q U A T I C P A L

T O H I S H O M E W H E N Y O U ’ R E D O N E

C E L E B R A T I N G H I S S C A L Y B E A U T Y .

S T U P I D I T YI S T H E U L T I M A T E

F O R M O F F R E E D O M F R O M W H A T

O T H E R P E O P L EM A Y T H I N K .

C o n s t i t u t i o n a l r u l e n u m b e r 6

Page 12: DIESEL 2011 womens F/W

A B I G A I L H A D A L W A Y S D R E A M E D O F K E E P I N G

A G O A T A S A P E T . T H I S W A S F R O W N E D U P O N I N

C H E L S E A . O N T H E I S L A N D , S H E A D O P T E D B I L L Y .

N O T E H O W H I S W O O L L Y C O A T P E R F E C T L Y

C O M P L E M E N T S H E R F A Y Z A 6 7 V J E A N S .

W H Y B ER E A L I S T I C

W H E N R E A L I T YC A N B E

C H A N G E D ?

C o n s t i t u t i o n a l r u l e n u m b e r 1

Fayza 67W

Page 13: DIESEL 2011 womens F/W

Fayza 67W

Page 14: DIESEL 2011 womens F/W

Fayza 67W

Page 15: DIESEL 2011 womens F/W

A B O R I G I N A L S A R E

F A M O U S F O R S I N G I N G T H E

L A N D S C A P E I N T O B E I N G .

H E R E , A B R A V E P I O N E E R

I S G O I N G T O M A P T H E

I S L A N D ’ S T E R R A I N T H E

H A R D W A Y – B Y B I C Y C L E .

A T L E A S T W I T H

H E R C H E R I C K 8 8 4 I S H E ’ S

D R E S S E D A P P R O P R I A T E L Y .

E V E R Y T H I N GT H A T E X I S T S W A S O N C E I M A G I N E D .

C o n s t i t u t i o n a l r u l e n u m b e r 1 0

Cherick 884I

Page 16: DIESEL 2011 womens F/W

A S A C H I L D , W E L E A R N E D

T O W E A R S W I M M I N G

C O S T U M E S I N T H E S E A

A N D C O O L C L O T H E S O U T

O F I T . T H E I S L A N D E R S

R E V E R S E D T H E S E R U L E S .

A S I F T H E I R M A T I C 8 8 1 P

J E A N S D I D N ’ T F I T S N U G L Y

E N O U G H A L R E A D Y .

U N L E A R N I N GI S A S I M P O R T A N T

A S L E A R N I N G .

C o n s t i t u t i o n a l r u l e n u m b e r 3

Matic 881PLivy 8QY

Page 17: DIESEL 2011 womens F/W

H A V I N G C O M P L E T E D T H E I R C O N S T I T U T I O N ,

T H E I S L A N D E R S R O L L E D I T U P A N D T U C K E D I T I N T O A

B O T T L E , W H I C H I N T I M E - H O N O U R E D F A S H I O N T H E Y

C O N S I G N E D T O T H E W A V E S . W H O N E E D S R U L E S , A N Y W A Y ?

D I E S E L I S L A N D A M B A S S A D O R S

W I L L T A K E S T U P I DT O T H E W O R L D .

C o n s t i t u t i o n a l r u l e n u m b e r 5

Matic k2 880B

Page 18: DIESEL 2011 womens F/W

T H E D I E S E L G U I D ET O W I L D D E N I M .

E v e r y D i e s e l d e n i m h a s

a d i s t i n c t l o o k a n d f e e l .

T o h e l p u s s p o t t h e r a r e s t ,

h e r e ’ s a n i d e n t i t y c a r d f o r e a c h b r e e d ,

i n t h e i r n a t u r a l e n v i r o n m e n t .

B e b r a v e . G o c a r e f u l l y o u t t h e r e .

Page 19: DIESEL 2011 womens F/W

LIVIER

JEGONFIRE STRECHIC

ROLOISELIVY

HI-VYMATIC

JEGGING

JEGGING JEGGING

JEGGINGSKINNY

SKINNYSKINNY

SUPER SLIM

SUPER SLIM SUPER SLIM

SUPER SLIM

SUPER SLIM

SUPER SLIM

SUPER SLIM

This is a clean yet distinctive traditional jegging with stitched front pockets and super-slim

fit. The breed is notable for itscombination of very long

and slim legs and advanced comfort. It’s super soft, while

the stitched front pockets reduce hip volume.

The jegging has evolved into the Jegonfire! Its super stretch fabric means it can be worn all day or night. The eye-catching biker inspiration form is a traditional jegging fit with knee stitching details, recognizable patch pockets and smart fakefront pockets to avoid additional volume on the hip. Small pushed-up back pockets.

Even from a distance you’ll admire this unusual shape:a super slim fit with a low crotch for a trendy boyfriend look with super skinny legs. Innovative and feminine.

Don’t be fooled by the regular

(medium high) waist and

traditional back pockets –

the very tight leg gives this

new breed a distinctive poise.

The long and slim cut lifts

your body and emphasizes the

length of the leg – especially

if you’re wearing high heels.

Goes with everything.

The super-slim fitted leg, rounded back pocket and pleatson the yoke not only provide the perfect rear, but show offlong and skinny legs.This breed can often be seen perched on bar stools in sophisticated surroundings.

There’s no poison ivy on our island – but you may spot the Hi-Vy. Just watch out for its advanced lateral stitching and super-slim high waist. Until recently, the high waist was thought to be extinct, but it is now out of danger and thriving in trendy communities.

Easy to spot this iconic Diesel style with its curved yokeand small back pockets. One particular characteristic is the unique pop-up fifth pocket.The high belt construction fits snugly on the hips, while the position of the back pockets gives wearers a particularly attractive rear.Slim, gazelle-like legs.

SHOWN IN WASH 882Z

SHOWN IN WASH 881GSHOWN IN WASH 8QY

SHOWN IN WASH 882M

SHOWN IN WASH 8QY

SHOWN IN WASH 883B

LOWASISSKINNYSUPER SLIM

The back knee pleats are among the distinctive elements of this fashionable creature, along with the super slim fit, low waist, tight hem and new micro pop-up fifth pocket.It’s a more trendy legging with sophisticated back construction. The vertical stitching and revised back pockets emphasize and shape the leg, providing an elegantly elongated silhouette.

SHOWN IN WASH 883L

SHOWN IN WASH 881P

Page 20: DIESEL 2011 womens F/W

MATIC-K2CLUSHY

CHERICK HUSHY CULTUREBELT

NEVY

LETZIA

SKINNY

SKINNY

SKINNY SKINNYSKINNY

SKINNY

SKINNY

SLIM

SLIM

SLIM SLIMREGULAR SLIM

SLIM

SLIM

Unmistakeably Diesel,this sophisticated creature has a curved yoke and small back pockets, as well as a remarkable

ankle-length cut that distinguishes it from the Matic. Other features include the pop-up fifth pocket, double layered hem and high belt construction. This helps to contain the hips while the yoke and the back pockets shape the rear for a push up effect. Note the identifying slashed patch on the leg.

The special coin pocket is just one distinguishing feature of this intriguing creature. Others include the zipper back pockets, cinch back and sophisticated stitching. The lower back pockets draw attention to the zipped pockets while making the waist look exotically slender.The slim effect is enhancedby arrow stitches.

The low waist on this breed will make wearers and watchers growl with pleasure. Denim hunters will easily recognize the slim cross-over belt with double closure and the saucy V cut above the tail region. The shaped calf and slit on the hem add to the sexy biker vibe, while the small back pockets provide a push-up effect. Suitable for skinny body types.

Ankle-length slim fit, recognizable patch pockets

and advanced stitching for a distinctive Diesel look. Often seen worn inside boots. Small

back pockets shape the rear and provide a push-up effect, while

advanced stitchingon the hip makes slim legs

look even slimmer.

The new micro pop-up fifth pocket is a distinguishing

feature of this highly feminine variety. Regular slim fit, tapered

leg, double button opening, advanced belt construction with small and big loops: the pretty details just go on and on. It’s the perfect jean for elongating

the leg and flattering the natural curves of the body.

You may be on an island,but don’t confuse the Nevy

with the navy. In fact, this low-waist slim fit creature looks

more like a biker, with its slim crossover belt. Note also the

bigger work wear back pockets, providing a slimming effect at the rear. Once again, slim legs

are ideal for running from– or towards – predators.

This unusual breed can be spotted by a zip OR a slit on its tight, ankle-length hem. Note also the high waist, slim fit, advanced leg and hip stitching and the micro pop-up fifth pocket. Letzia combines fashion with comfort thanks to its super stretch fabric and high waist. The advanced stitching confers a slimmershape to the legs.

SHOWN IN WASH 880B

SHOWN IN WASH 67V

SHOWN IN WASH 884I SHOWN IN WASH 880Z

SHOWN IN WASH 882P

SHOWN IN WASH 884H

SHOWN IN WASH 8QX

Page 21: DIESEL 2011 womens F/W

LOWKY LOWETTE

LHELA

RONHALLE

XEROZ

STRAIGHT STRAIGHT

STRAIGHT

STRAIGHT

STRAIGHT

REGULAR SLIMREGULAR SLIM

REGULAR SLIM

REGULAR SLIM

REGULAR SLIM

This highly covetable breed is notable for its rich, innovative yoke construction and regular fit leg, as well as the distinctive zigzag stitches on the waistband. These maintain the original hip shape. The special curved yoke and small, square back pockets give a perfect shape to the back. With a comfortable leg, this is for people who love traditional jeans.

This breed may have a regular slim fit leg and a traditional feminine denim look, but it

is easy to track down thanks to its remarkable 360° yoke construction, combined with small pockets for a push up effect. Approachable without

being tame.

You’ll be riveted by the rear end of this highly evolved species, with its special back pocket construction – which reduces volume – and distinctive rivet markings in varied shapes. Overall, it’s a regular slim and comfortable fit for those who enjoy artistic touches.

A new, traditional yet highly evolved breed of denim, with super

feminine embellishments. Note the design details on front and

back pockets. New regular slim fit, straight yoke construction,

regular waist and shaped belt, detailed stitching. Combining femininity and comfort, it’s a

design that could only appeal to the female of the species.

There’s no copying the Xeroz,

with its unique waist - higher in the

back, lower in the front –and subtly

tapered leg? Suitable for curvy

figures, it’s both comfortable and

flattering, with a special back pocket,

waistband and yoke construction

that is tight on the hips yet

comfortable on the leg.

A breed worth chasing.

SHOWN IN WASH 74NSHOWN IN WASH 880C

SHOWN IN WASH 8QY

SHOWN IN WASH 881S

SHOWN IN WASH 884N

Page 22: DIESEL 2011 womens F/W

LOUVELY

CHEROCK

RONHOIR

BOOTCUT

BOOTCUT

BOOTCUT

SLIM

REGULAR SLIM

REGULAR

It’s hard to miss this unusual flare in the wild, especially

thanks to its advanced front stitching, small back pockets

and yoke that combines with ahigh waistband construction from a perfect rear view.A treat for skinny legs.

This curvy specimen can be spotted thanks to its high waistband construction – perfectly shaping the hips –triple-button openingand bootcut leg. A regular small bootcut with

rich pocket stitching details,

this charming breed combines

comfort with femininity.

See for instance how the front

and back pocket construction,

with its skilled use of rivets,

compacts the rear.

SHOWN IN WASH 883E

SHOWN IN WASH 8W7

SHOWN IN WASH 881K

Page 23: DIESEL 2011 womens F/W

T H E W A S H E SI f y o u d o n ’ t k n o w y o u r d e n i m , i t s i m p l y w o n ’ t w a s h .

S o t a k e a c l o s e l o o k a t t h i s n o t - s o - s e c r e t i n f o r m a t i o n t o f i n d o u tw h a t y o u r j e a n s g o t h r o u g h b e f o r e y o u g e t h o l d o f t h e m .

E N C R Y P T E D M E S S A G E S P E L L E D I N T H E S A N D : Y O U R C O N S T I T U T I O N S U C K S !

CHINELLE

FAYZA

STAPPHY

TINTSIE

BOYFRIEND

BOYFRIEND

BOYFRIEND

BOYFRIEND

REGULAR SLIM

RELAXED

REGULAR

RELAXED

A chino for “elle” – that’s “her” to you and moi. Jeans for girls who love denim and don’t want to give them up even when they’re looking

for a more sophisticated and tailored pant. Low waist, regular

slim fit and tapered look, with long back pleats that become a neat

yoke construction. The waistband is wide and comfy at the back and

thinner and chicer in front,with a sexy V cut detail on

the back waistband.

This sophisticated creature is a true masterpiece of denim cultivation. Note the complex pleats and stitches, which move across the leg to the back of the hem for a banana-shaped silhouette and daringly low crotch. A distinctive marking is a metal star rivet on the fly. The overall effect is a strong and cool boyfriend look that will make you feel queenof the urban jungle.

Another example of the boyfriend species, with a low crotch, drop-down back pockets, advanced front stitching. Some wearers like to roll up the legs as if wading in the tropical shallows. The advanced stitching on the hips provide a slim body shape, while the unconstructed

waistband ensuresease of movement.

Evolved from the world of workwear, this species displays an innovative super low crotch,

hammer pockets andadvanced hip stitching. A blend of feminine,

boyfriend and workwear,it is cool and slimming,

with easily rolled bottoms.

SHOWN IN WASH 883F

SHOWN IN WASH 67W

SHOWN IN WASH 884J

SHOWN IN WASH 882N

Page 24: DIESEL 2011 womens F/W

E S S E N T I A L S

8 81K8 8 4 N

8 81P 8 8 0 B

8 8 4 I67 W

8 Q X 8 8 2Q 8 81G

6 8 K

8 8 2Z

8 81S

8 8 2P

8 83 L

8 83E

T H E S E WA S H E S A R E D I E S E L’ S I N T E R P R E T A T I O NO F T I M E L E S S C L A S S I C S Y O U ’ L L WA N T T O W E A R E V E R Y D A Y.T H E Y C O V E R M A N Y S T Y L E S O F D E N I M F R O M C L E A N T O T R E A T E D ,M O S T O F T H E M W I T H A S O F T T O U C H .

T h e 8 8 1 K t r e a t m e n t i s a s u p e rs t r e t c h f a b r i c i n d a r k b l u e c o l o u r c a s t . D e s i g n e d n o t t o f a d e , t h ew a s h ’ s a p p e a l h a s b e e n e n h a n c e d b y a s o f t e n i n g b a t h . N o t e t h e s h i n y c h o c o l a t e c o l o u r t o n e a n d c o p p e r L u r e x s t i t c h i n g d e t a i l s .

8 8 4 N “ T H E S H I N Y S T E E L” : S u p e r S t r e t c h b l a c k d e n i m b a s e e x p o s e d t o a

w h i s k e r i n g p r o c e s s , m a n u a l a b r a s i o n sa n d b r e a k i n g s a n d t h e n t h e g o l d e n

t r e a t m e n t t h a t f a d e s o u t t h e g a r m e n t i n s p e c i f i c a r e a s . B u t t h e m o s t i m p o r t a n tp h a s e i s t h e s h i n y f i n i s h : s h i n y g l u e i s

s p r a y e d a l l o v e r t h e h o r i z o n t a l l yp o s i t i o n e d d e n i m , w h i c h i s t h e n p r e s s e d .

8 8 1 P “ W H I T E R A I N ” : S u p e r s t r e t c h f a b r i c , i n d i g o m i x e d w i t h g r e y / g r e e n c o l o u r . T h e t r e a t m e n t i s b a s e d o n 2 m a i n s t e p s : W h i t e

S p o t : e a c h p a n t i s t r e a t e d m a n u a l l y t o r a n d o m l y f a d e o u t t h e i n d i g o . W h i t e R a i n :

M a c h i n e t r e a t m e n t d e l i v e r s a y e l l o w i s h d i r t yr a i n e f f e c t a s r e s i d u a l w a t e r d r i e s o n t h e

g a r m e n t . T h e f i n a l r e s u l t i s a c o m p l e x m a s t e r p i e c e w h i c h t a k e s a n e n t i r e d a y o f w o r k !

8 8 0 B “ C H A I N L U X ” : S h i n y b l u e p l e a t e d f a b r i c c o m b i n e d w i t h m a n u a l y e l l o w p i g m e n t s p o n g i n g o n t h e g a r m e n t g i v e s t h i s b e a u t i f u l c o l o u r s h a d e . T h e l o o k h a s b e e n

e n r i c h e d b y m a n u a l b r e a k i n g s a n d d a r n s . N o t e t h e h e m ,w h i c h f e a t u r e s a s p e c i a l c u t p a t c h . T h e p a n t s a r e b o u n d

w i t h c l i p s i n o r d e r t o l e a v e o n l y p a r t o f t h e d e n i m e x p o s e d t o t h e t r e a t m e n t . T h e c o v e r e d a n d u n e x p o s e d p a r t s r e m a i n o f a m o r e i n t e n s e a n d v i s i b l y d i f f e r e n tt o n e o f b l u e , r e t a i n i n g t h e “ u s e d ” a n d “ a g e d ” l o o k .

8 8 4 I “ T H E G O L D E N C L O U D ” : A 1 0 0 % i n d i g o d e n i m i s o v e r d y e d b l u e f o r i n c r e a s e d i n t e n s i t y . A f t e r t h i s t h e

g a r m e n t g o e s t h r o u g h a R e s i n B a t h t o f i x d e f i n i t i v e l y t h e i n d i g o c o l o r a n d a c h i e v e a d e e p e r c o l o u r t o n e , t h u s

r e s u l t i n g i n a m o r e c o m p a c t f a b r i c . T h e n e x t s t e pi s t h e C L O U D Y G O L D E N t r e a t m e n t , u s i n g a l i q u i d

p r o d u c t s p r a y e d w i t h a s p e c i a l g u n , d e l i v e r i n gv a r i o u s c l o u d y s h a d e s . T h e d i r t y e f f e c t v i s i b l e o n t h e

g a r m e n t i s a n a t u r a l a f t e r e f f e c t t h a t i s c o n s i d e r e da n a d d i t i o n a l v i n t a g e f e a t u r e .

67 W “ W H I T E F R O S T ” : S u p e r d a r k i n d i g o b a s e t r e a t e d i n 3 s t e p s . T h e f i r s t i s t h e S p a r k s & D y e w a s h : T h e d e n i m i s w a s h e d t o g e t h e r w i t h a c o l o u r t h a t h i t s t h e p a n t r a n d o m l y . T h e d e n i m i s w a s h e d a g a i n a n d

c l e a n e d t o f i x t h e f i n a l e f f e c t . N e x t , a s t r o n g a l l o v e r g o l d e nt r e a t m e n t b r i n g s o u t f o c u s e d a r e a s f o r a w o r n - o u t l o o k , w i t h o u t

d a m a g i n g t h e f a b r i c . T h e F r o s t E f f e c t i s a n e w t e c h n i q u e b a s e d o n t h e u s e o f a g o l d e n b r u s h t o c r e a t e c i r c l e s o n t h e g a r m e n t . F i n a l l y , t h e

B l e a c h T r e a t m e n t m a k e s d e n i m j e a n s f a d e t h a n k t o s p e c i a l l i q u i dt h a t a t t a c k s a n d f a d e s t h e c o l o u r s i n f a b r i c s t o o b t a i n a w h i t e n i n g

e f f e c t . I t p r o v i d e s a n e x c e l l e n t c o n t r a s t e f f e c t w i t h s t i t c h i n g .

8 Q X “ D R O P S O F L I G H T ” : S u p e r s t r e t c h i n d i g o p e t r o l t r e a t e d w i t h a s p e c i a l t e c h n i q u e

c a l l e d B u l l e t W a s h .T h i s i n v o l v e s p l a c i n g a s m a l l s e l e c t i o n o fj e a n s p l a c e d i n t h e w a s h i n g m a c h i n e a n d

“ s h o o t i n g ” a c h e m i c a l p r o d u c t a t t h e m . T h ei n d i g o t e n d s t o f a d e w h e r e t h e “ b u l l e t s ” h i t

t h e i t e m f o r a d r a m a t i c v i s u a l e f f e c t .

8 8 2 Q “ T H E O V E R D Y E D C L O U D ” : T h e s t r e t c h g r e e n i n d i g o d e n i m g o e s t h r o u g h a s p e c i a l t r e a t m e n t c a l l e d 8 0 s M A R B L E B L E A C H w h i c h m a k e s d e n i m

f a d e i n t o m a r b l e - l i k e s h a d e s . I n t h i s s t y l e t h e r e ’ s a f o c u s o n t h e h e m w h e r e a P R I N T E D

P A T C H i s m a n u a l l y a p p l i e d a n d d e s t r o y e d b y b l e a c h . A f t e r t h i s p h a s e t h e g a r m e n t i s

c o m p l e t e l y p l u n g e d i n t o a m i x o f p e t r o l g r e e n d y e a n d s o f t e n e r t o o b t a i n a s o f t t o u c h .

8 8 1 G “ V I B R A N T L I Q U O R I C E ” : S u p e r s t r e t c h b l a c k d e n i m i s j u s t t h e s t a r t i n g p o i n t . T h e

f i r s t p h a s e i s t h e T o t a l B l e a c h , u s e d t o m a k e d e n i m j e a n s f a d e . I n t h i s p a r t i c u l a r c a s e

t h e p r o c e s s h a s b e e n a p p l i e d t w i c e t o t i e d u p d e n i m , t i g h t e r o n h e m s . N e x t , t h e a l l o v e r

G o l d e n T r e a t m e n t : a m a n u a l t r e a t m e n t w i t h a s p o n g e , s p r a y o r b r u s h . F i n a l l y , s o f t e n e r g i v e s

t h e f a b r i c a d i v i n e h a n d f e e l

6 8 K “ S H I N Y L E A T H E R ” : S u p e rs t r e t c h d e n i m b a s e w i t h l e a t h e rf i n i s h i n g . T h e l e a t h e r a s p e c t i sa c h i e v e d v i a a s p e c i a l b l a c k o r

b r o w n c o a t i n g a p p l i e d t o d e n i mf a b r i c . T h e f i n a l l o o k i s a n i l l u s i o n o f a

l i g h t , s u p e r - s t r e t c h y l e a t h e r p a n t !

8 8 2 Z “ T H E B L A C K A P P L E ” : S u p e rs t r e t c h d a r k g r e y d e n i m b a s e ,

m a n u a l l y b r u s h e d t o f a d e o u t t h ef a b r i c c o l o u r a n d o b t a i n a n a t u r a l

u s e d / w o r n e f f e c t . T h e n e x t s t e p sa r e t h e s p a r k s a n d d y e a n d a p p l e

t r e a t m e n t s d e s c r i b e d e a r l i e r .

T h e 8 8 1 S i s a n o r i g i n a l s t r e t c h d e n i m b a s e t h a t h a s b e e n s t o n e w a s h e d . T h e n e x t s t e p i s a r a r e r g o l d e n s p r a y t h a t m a k e s t h e i n d i g o f a d e w i t h o u t d a m a g i n g t h e f a b r i c . T h e s u p e r s o f t t o u c hh a s b e e n c r e a t e d b y a s p e c i a l s o f t e n i n g b a t h .

8 8 3 L i s o n e o f t h e s o f t e r w a s h e s t h a t b e l o n g t o t h e E s s e n t i a l f a m i l y . I t ’ s a d a r k i n d i g o b a s e w i t h f l a t f i n i s h i n g . T h e j e a n s h a v e b e e n s t o n e w a s h e d a n d s l i g h t l y m a n u a l a b r a d e d . T h eg a r m e n t g o e s t h r o u g h t h e w h i s k e r i n g p r o c e s s a n d a g o l d e n s p r a yt r e a t m e n t f a d e s o u t t h e c o l o u rf o r a w o r n o u t l o o k .

8 8 2 P ( A K A “ H A U T E C H O C O L A T E ” ) i s t h e m o s t r e p r e s e n t a t i v e o f t h e f a m i l y i n t e r m s o f i n n o v a t i o n . T h e k e y t o t h e f i n a l a s p e c t o f t h i s w a s h i s t h e f a b r i c , t o t a l l y n e w t o t h e m a r k e t . I t ’ s a s u p e r s t r e t c h i n d i g o d e n i m i n s h i n y b r o w n . S t a r t i n g f r o m t h a t b a s e t h e f a b r i c h a s b e e n t r e a t e d w i t h a g o l d e n s p r a y e da p p l i c a t i o n t h a t g e n t l y f a d e s t h eg a r m e n t i n t o d i f f e r e n t s h a d e s o f c o l o u r : b r i g h t b l u e , w h i t e a n d c o p p e r / b r o w n .

8 8 3 E : S t r e t c h f a b r i c , o r i g i n a l p u r e d a r k i n d i g o b a s e . T h e g a r m e n tg e t s i t s d e e p b l u e c o l o u r t h a n k s t ot h e b l u e o v e r d y e d a n d a l l o v e rr e s i n t r e a t m e n t . T h e 3 Dw h i s k e r i n g p r o c e s s i s p a i n s t a k i n g c a r r i e d o u t b y h a n d .

A R E V O L U T I O N I N D I E S E L D E N I M E X P E R T I S E : T H E I N T R O D U C T I O N O F A N I N C R E D I B L Y I N N O VA T I V E F A M I L YO F S U P E R - S T R E T C H WA S H E S , T R E A T E D W I T H O U R U T M O S T P A S S I O N . S O F T T O U C H I S C O M B I N E DW I T H S T R O N G T R E A T M E N T S T H A T A R E P E R F E C T L Y I N T U N E W I T H T H E D I E S E L D N A , F R O M E X C L U S I V E C L O U D Y E F F E C T ST O S P E C I A L F A D I N G T E C H N I Q U E S .T H E I R P E D I G R E E I S C O N F I R M E D W I T H A D E D I C A T E D T A G O N T H E B A C K P O C K E T.T H E S E P R O D U C T S D O N ’ T S T R E S S S K I N O R L E AV E A N Y M A R K S : T H E Y C A N B E W O R N A L L D A Y L O N G .

S U P E R S T R E T C H Y E T S O F T F A B R I C S A R EC O M B I N E D W I T H S P E C I A L F E M I N I N ET R E A T M E N T S S U C H A S S H I N Y C O A T I N G SA N D R I C H E M B E L L I S H M E N T L I K E S E Q U I N S A N D C H A I N S . I D E A L F O R P A R T I E S A N D O T H E RM O M E N T S W H E N Y O U F E E L “ O N S H O W ” .

S H I N Y C H IC D I V I N E LY S T R E T C H

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