DIFFERENCE BETWEEN CONTENT MARKETING AND NATIVE

ADVERTISING

Marketing is all about

communicating the value of product and telling stories that

capture the audience and move them to act upon.

CONTENT MARKETING AND NATIVE ADVERTISING

Content marketing and Native advertising both look same so far as both provide useful information about the customer in a branded experience. Content marketing is non-promotional while native advertising is a paid note with goal of promotion.

Content marketing delivers the KPIs better than the native

marketing. If you want to set up the content campaign, spend time and figure out what the audience wants. To grow your campaign

you need both content marketing and native advertising.

DIFFERENCE BETWEEN CONTENT MARKETING AND

NATIVE ADVERTISING

FACTORSContent

Marketing

•Leadership•Build Brand•Expand Reach

Native Advertisin

g •Build Brand•Expand Reach•Increase Visibility•Drive Sales

Marketing Goals

CHANNELS

NATIVE ADVERTISING

CONTENT MARKETING

•WEBSITE•BLOG •EMAIL

•SOCIAL MEDIA•ADWORDS

CONTENT MARKETING

NATIVE ADVERTISING

No of Leads

High Quality Links

Social Shares Campaign ViewSite Traffic

Social Engagement

RESOURCES

CONTENT MARKETING

NATIVE ADVERTISING

Require Content Creator

Need Content Optimization

Need Budget For Advertising