Difference between White Hat and Black Hat SEO Consultant

The SEO consultants use two ways to strategize a Search Engine

Optimization (SEO) campaign –white hat SEO and black hat SEO. The buzzwords sound it’s just a color difference, but actually there is a stark contrast between the two

approaches. Let’s have a look that what are the characteristics that differentiates white hat SEO and Black hat SEO from each other.

The black hat SEO is all the sneaky and unethical techniques to trick the search engines. This method has reproached SEO in the internet marketing and not realizes the long- term results.. A Black Hat SEO consultant relies upon the illegal tactics like keyword suffering, in which a number of keywords are used within a single page of web content to attract the higher ranks in the search engine. Employing the keyword stuffing method, several substandard websites ruled over the search engines for a long time but since the launch of Google’s widespread revamp process two years ago, this tactic has became ineffective and site that rely upon this method to improve its search engine visibility are penalized by Google. Black Hat SEO consultants also play with the meta-tags to do

spamming. In this technique they use the meta-tags stuffed of popularly searched keywords to land a website higher in the search engine, despite if it do no match on the actual content of the site. There it is again pertinent to mention that this below-par tactic can prompt the Google and other search engines to pummel that website.

Another tactic the Black Hat SEO consultants use to attract better search engine rankings is link building, which is widely discouraged by search engines and SEO circles.

Black Hat SEO Consultant

White Hat SEO Consultant A white hat SEO consultant uses smart and ethical methods to perk up a website’s ranking in the search engine. These white hat techniques come under policies of the search engine and realize the long-term results

The white hat SEO crackerjacks implement the string of related keywords and Meta tags properly to increase the visibility of a site in the search engine. They can increase the back links naturally by publishing high-quality content and linking the keywords back to their website. The practice often proves to be a milestone for attaining better search engine ranking.

Apart from this, the white hat SEO expert uses guest blog and social media to drive dependable links back to their website, which witnesses a rapid progress to land on higher ranks in search engine.

The main difference between black hat and white hat SEO Consultant is that the former sees search engines as their enemy while latter consider them as their ally. Unlike black hat, the quality of white hat is categorically visible and most importantly, the ethical techniques ensures you that there will be no risk of penalization from search engines.

In the nutshell, only white hat SEO tactics have the potential to increase the visibility of your site in search engines for a long-term.

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