differences between the netherlands and belgium on social media
DESCRIPTION
Presentation about Social Media experiences, given on the 12th of september 2013 at the NKVK-seminar on the differences between Belgium and the Netherlands on Marcom Level.TRANSCRIPT
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Belgium & Social mediaSeminarie NKVK - Marketing & Communicatie verschillen NL-BE
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MATTIASVERMEIRE.EMAKINA.ACCOUNTMANAGER.10Y.360°
WELCOME
INDUSTRIESFMCG.AUTOMOTIVE.FINANCE.B2B.TOURISM&TRANSPORT.MEDIA.
DOMAINSATL.BTL.ONLINE.BRANDACTIVION.SALESPROMOTION.SOCIALMEDIA.ECOMMERCE.EVENTS.CRM.EMAIL.
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EMAKINADIGITAL NATIVE FULL-SERVICE AGENCY
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SOME REFERENCES
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Landscape.TeamStructures.Cases.Recommendation.
APPROACH
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INTERNET USAGE NL BE
CONNECTED 87% 81%
TIME ONLINE 14,8 hours 13,6 hours
NEWS READING 94% 77%
MOBILE CONNECTED 50% 26%
ONLINE SHOPPERS 94% 86%
LANDSCAPE
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USERS NL BE
FACEBOOK 8,4 M 5,4 M
TWITTER 1,3 M +/- 180 K (2012)
GOOGLE + 800K (visits/m) 47 K
LINKED’IN 3,9 M 1,6 M
SOCIAL NETWORKS
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TEAM STRUCURES
CostEffective.LessEffective.
MoreErrors.MoreEfforts.
CentralizedCentralize
d Team
Strat + Conv
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TEAM STRUCURES
Expensive.BetterRelations.
LessErrors.LessCoherence.
Independent Social Team BE-FR
Social Team BE-NL
Social Team
NL
Strat + Conv
Strat + Conv
Strat + Conv
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TEAM STRUCURES
CostEffective.BetterRelations.
MoreCoherence.LessEfforts.
International Driven
Internat.
Social Team
Team NL
Team BE-FR
Team BE-NL
Strat ConvConv
Conv
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TEAM STRUCURES
Expensive.BetterRelations.
MoreCoherence.MoreEfforts.
Collaborative modelTEAM
NL
TEAM BE-NL
TEAM BE-FR
Strat + Conv
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CASES
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FB EXAMPLE – BONDUELLE (1)
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FB EXAMPLE – BONDUELLE (2)
RESPONSES0
5
10
15
20
25
30
35
NLBE-FRBE-NL
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PLATFORM EXAMPLE – YUNOMI
POSTED IN NL, BE-NL, BE-FR
BELGIUM.GREAT WORK OF THE MAKE-UP ARTIST
NETHERLANDS.SCANDAL & COMMOTION BECAUSE OF DISRESPECTFUL
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FB EXAMPLES – MESSAGES NL
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FASTER EMBRACEMENT
MORE REACTIVE & RESPONSIVE
MORE LIKES & SHARING
FASTER UNLIKE
FASTER COMPLAIN
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SLOWER MARKET
MORE THOUGHT THROUGH
MORE LOYAL
MORE SERIOUS (#FOOD)
FLANDERS vs WALLONIA
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WALLONIA + WIN-SEEKERS+ DIRECT+ MORE PRACTICAL+ DISTRUST TO MAJOR
BRANDS+ FRECH MARKET ORIENTED - PERSONAL SHARING
FLANDERS- ORIENTED TO DUTCH
MARKET+ MORE CREATIVE
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UNDERSTAND.ME.
CONCLUSION
3VIEWS.TALKRIGHT.
WORDUSAGE.REWRITE.
RELATIONSHIPS.LOCAL.
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ON THE INTERNET, AND EVEN MOREON SOCIAL NETWORKS, IT’S THE CONSUMER THAT CHOOSES WHO GETS ATTENTION
SO PROVIDE WHATHE/SHE (MIGHT) WANT…
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CONTENT (WITH ADDED VALUE) IS KING
CONTEXT IS QUEEN
CONNECTION IS THE JOKER
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THE KEY: CONTEXTIVATION
GIVE THE CONSUMERS WHAT THEY (MIGHT) WANT, WHEN THEY WANT IT, AND HOW THEY WANT IT…
IF YOU MANAGE TO DO THIS, YOU’LL BE THE EMPEROR
FRIEND_________
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THANK YOUQuestions.Linked’in. http://www.linkedin.com/in/mattiasvermeireMail. [email protected]. http://www.emakina.nl
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EMAKINABOOKS.INSPIRATION.