Business Communications

Group No. 5

Viraj Bhatt – 06Nikhil Jamnare – 19Kishore Vedantam – 58Pranav Soman – 53Amit Maisheri - 29

Topic

Differences in Perception and Their Effect on Business Communications

Flow of Presentation

• What is perception• What is communication• Relation between perception & Communication• Types of Perception in Communication• How Perception Affects Communication?• Video clip• Discussion

What is Perception

• The ability to see, hear, or become aware of something through the senses.

What is Communication?

• This generally defined as the activity of conveying Information. Communication has been derived from the Latin word “COMMUNIS”, meaning to share.

Relationship Between Perception & Communication

• Intended meaning is lost• Different personalities, cultural differences or

past experiences• Self-perception, learned perception,

environmental perception and cultural perception

Types of Perception in Communication

• Self-Perception• Environmental• Learned• Physical• Cultural

Self-Perception• Means - One sees others and the world around him

• Education and experience influence s self-perception

• our opinions about ourselves grow more and more consistent to change as we become older and presumably wiser

• For instance, a student who constantly encourages himself to achieve a greater heights in academics will definitely attain academic excellence.

• For instance, Ghanaians have impression that Nigerians are criminals and short people in our society easily get angry.

Environmental

• Groups and individuals perceive and evaluate their environment

• Not limited to the natural environment

• Includes factors such as built structures, customs, values, and other individuals or groups

• Four-stage model:

1. An emotional response.2. An orientative response with the construction of mental maps.3. A classifying response as the individual sorts out the incoming information.4. An organizing response as the individual sees causes and effects in the information.

• For example, if a child turned to a parent and said, "I hate you," that would have one obvious perception, but if you were practicing for a play and you read, "I hate you" in your script, the perception of the same words changes.

Learned

• Relatively permanent change in behavior that is a result of past experience or practice.

• Learned perception is formed around personality, culture and habit. Learned perceptions are thoughts, ideas and beliefs that are formed by a person being taught.

• Whether they were formally taught or learned by example, an individual will process and react based on his or her learned perception.

• This can be seen in children reflecting their parent's personality traits, religious beliefs and philosophy on life.

Physical

• Physical perception is based on the tangible world. It's the way your physical ears and eyes perceive something and how your mind processes it.

• Another example of physical perception is our idea of color. Red represents danger or romance while blue represents calm or water. The way a person identifies with various colors is an example of physical perception.

Which Word is visualized?

Leaning Tower of Pisa

Which picture do you visualize?

Are These Lines Parallel to each other

Identify the colour at the Intersections

Illusionary contours

Shifting Gears

Cultural

• Cultural perception differs from environmental perception because it refers to larger scale of a society and not a specific environment based on the persons life.

• Culture perceptions will vary from city to city and region to region.

Effect of Culture on Sense

• The researchers compared Americans who had been living in Japan and Japanese who had been living in the United States. The time for both was a few years. Given the same picture and task, the Americans who had been living in Japan were close to the Japanese in the original study while the Japanese who had been living in the United States were virtually the same as the native-born Americans. While other explanations are possible, one strong suggestion is that even living for an extended time in new culture can modify sensation and cognitive processes.

Effect of Culture on Sound

• Japanese/English Difficulties With Speech Sounds If you grew up speaking English, certain aspects of the Japanese language are difficult for you to perceive. These aspects do not occur in English, so you never learned to listen for them and you literally do not hear them. For example, vowel length does not matter in English. You can say “Alabama” or “Alabaaama,” and others would know you’re referring to a southern U.S. state. Vowel length is important in Japanese. Japanese has short-duration vowels and long-duration vowels. Vowel length in the following pairs of Japanese words actually determines their meanings:• obasan : aunt• obaasan : grandmother• Kita : came• Kiita : heard

Effect of Culture on Food

• Cultures use food to reinforce and express identities.

• Americans eat oysters but not snails. The French eat snails but not locusts. The Zulus eat locusts but not fish. The Jews eat fish but not pork. The Hindus eat pork but not beef. The Russians eat beef but not snakes. The Chinese eat snakes but not people. The Jali of New Guinea find people delicious.

Effect of Culture on Language

• Language plays a large and significant role in the totality of culture. Far from being simply a technique of communication, it is itself a way of directing the perception of its speakers and it promotes for them habitual modes of analyzing experience into significant categories. And to the extent that languages differ markedly from each other, so should we expect to find significant and formidable barriers to cross-cultural communication and understanding.

How Perception Affects Communication?

• Manner of dress, eye contact, vocal tone posture, emphasis and flow

Eg: A Customer Service Specialist who approaches the customer in a casual manner may be perceived as not having a professional approach towards delivering the expectation and hence may loose the opportunity.

• Age, sex and familiarity with other people also affects

Eg: A Sales Executive who attended the 10th class student in a retail store was astonished after the young brat finalized to buy an iPad mini which was costing Rs.21K.

How Perception Affects Communication?

• Past & individual experiences moulds a person how he feels , acts and thinks about others throughout his life.

Eg: A cashier in a Big retail store had been hypnotized by the customer who made an eye to eye contact while billing and due to which throughout her career, she could not face the customers while billing which gives negative vibe that she might be hypnotized again . This in turn feels the customers is ignored.

• A shy or reserved person vs outspoken person dictate and steer the communication.

ANY QUESTIONS????

THANK YOU …