dig day - placepunch
DESCRIPTION
Oct. 7, 2010TRANSCRIPT
PlacePunchPlacePunch
Adam SteinbergAdam SteinbergCo-Founder, PlacePunchCo-Founder, [email protected]@placepunch.com
IntroductionIntroduction
Adam SteinbergCo-Founder/CEO
678.608.1411
@placepunch@adams472
PlacePunch connects your brand to PlacePunch connects your brand to customers through location check-inscustomers through location check-ins
Your BrandYour Brand
Problem - Marketers can’t target Problem - Marketers can’t target their messagetheir message
• If you like this TV show, you might be this type of person
• If you listen to this radio station, you might be this type of person
• If you live here, you are likely to be this type of person
MarketersMarketers spend too much time creating awareness
LocationLocation is immediate
Awareness
Action
Expected Value
LocationLocation is precise
WhatWhat has changed?
Customers now have a reason Customers now have a reason to share locationto share location
ValueValue add: social sharing
Why do you care? Why do you care? Check-in traffic is surgingCheck-in traffic is surging• Smartphone usage expected to grow 4x by 2014• Foursquare adding 150,000 people a week• Facebook opens check-ins with Places
Foursquare Users
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
January April July September October
PlacePunch SolutionPlacePunch Solution
Through check-ins, PlacePunch enables brands to connect with customers at
their point of action.
PlacePunch integrates all
major location services.
DeliverDeliver messages at point of action
Deliver timely, relevant Twitter messages to customers when they check-in.
Increase check-ins and reward Increase check-ins and reward loyal customersloyal customers
Reward customers for “checking in” and sharing your location
Gain valuable insights to hone your Gain valuable insights to hone your messagingmessaging
WhoWho do we work with?
Key takeawaystakeaways
Your BrandYour Brand