dig deep: donor prospecting & online giving
DESCRIPTION
Dig Deep: Donor Prospecting & Online Giving. Austin Merritt, DAXKO Operations Project Manager Britney McKim, DAXKO VP of Professional Services. Online Giving. Online Giving. Myth #1. People won’t give online. People won’t give online. 2008 contributions = $300 billion - PowerPoint PPT PresentationTRANSCRIPT
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Dig Deep: Donor Prospecting & Online Giving
Austin Merritt, DAXKO Operations Project Manager
Britney McKim, DAXKO VP of Professional Services
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Online Giving
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Online Giving
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Myth #1
People won’t give online.
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People won’t give online
2008 contributions = $300 billion
(that’s a lot of zeros)
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People won’t give online
• $300 billion contributed in 2008• Only 4% contributed online
contribution 96%
online contribution 4%
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People won’t give online
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People won’t give online
• 75% of Americans have Internet access.
• 94% of Americans who have online access have shopped online.
• Americans spent more than $186 billion buying merchandise over the Internet in 2008.
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Myth #1: People won’t give online
Case in point
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Myth #2
Online giving replaces the face to face ask.
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OLG Replaces Face 2 Face
The truth?
Online giving should supplement traditional fundraising.
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OLG Replaces Face 2 Face
Statistics from DAXKO Operations:
• 6.4 million members & program participants
• 1.2 million active membership units
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OLG Replaces Face 2 Face
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OLG Replaces Face 2 Face
Step 1: Segment your database
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OLG Replaces Face 2 Face
Step 2: Send targeted email solicitation
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OLG Replaces Face 2 Face
Step 3: Track gifts coming in & follow-up
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Online Giving
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Myth #3
Online giving means I can only raise money through my organization’s website.
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One place to give
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Raise $ through my website
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Raise $ through my website
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Raise $ through my website
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Raise $ through my website
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Raise $ through my website
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Myth #4
We’re missing out on a larger gift
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We’re missing out on a larger gift
The Truth?
Recent OLG Stats:
• Avg gift size: $152• Avg gift size in December 2008: $248• Online giving volume increased by 68% in Q1 2009
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Conclusion
1. Return on Investment
2. This is not a fundraising thing. It’s an association thing.
3. Include your volunteers
Key Takeaways