digi marketing jedi review

8/2/2019 Digi Marketing Jedi Review

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Andy Fletcher

Neil Murton

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TableofContentsIntroduction........................................................................................................................4

Reciprocity:TodayaSeat,TomorrowaMarriage.................................................6Howtouseit................. .................. .................. ................. .................. .................. .................. .....7

Nichebloggers:.........................................................................................................................................9 Productowner:......................................................................................................................................10 Offline:.......................................................................................................................................................11 Affiliate:................................................... ............................................................ ......................................12

Authority:TrustMe,ImaDogWhisperer............................................................13Howtouseit................. .................. .................. ................. .................. .................. .................. ..14

Nichebloggers:......................................................................................................................................14 ProductOwner:.....................................................................................................................................14 Offline........................................................................................................................................................15

Affiliate......................................................................................................................................................16 SocialProof:HowtoOutsourceThinking.............................................................17Howtouseit:............................................................................................................................17

Nichebloggers:......................................................................................................................................18 Productowners:....................................................................................................................................18 Offline........................................................................................................................................................19 Affiliate......................................................................................................................................................19

ScarcityandUrgency:ItsMYD*mnTypewriter.................................................20Howtouseit................. .................. .................. ................. .................. .................. .................. ..21

Nichebloggers:......................................................................................................................................22 Productowner:......................................................................................................................................22 Offline:.......................................................................................................................................................23 Affiliate:................................................... ............................................................ ......................................23

CommitmentandConsistency:TheAlCaponeGambit.....................................24HowtoUseit:............................................................................................................................25


Liking:TheCheerleaderEffect..................................................................................28Howtouseit................. .................. .................. ................. .................. .................. .................. ..30

Nicheblogger:........................................................................................................................................30 Productowner:......................................................................................................................................30 Offline:.......................................................................................................................................................31 Affiliate:................................................... ............................................................ ......................................32

PerceivedValue:TheRussianBillionaireFallacy..............................................33Howtouseit................. .................. .................. ................. .................. .................. .................. ..33



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GroupsandCommunity:ImanIndividualLikeEveryoneElse.....................37Howtouseit................. .................. .................. ................. .................. .................. .................. ..37

Nicheblogging:......................................................................................................................................38 Productowner:......................................................................................................................................38 Offline:.......................................................................................................................................................38

Affiliate:................................................... ............................................................ ......................................38RiskReversal:ItsNottheFall,ItstheLanding..................................................40Howtouseit................. .................. .................. ................. .................. .................. .................. ..40

TheMarketingJediSalesPageChecklist................................................................42

Examplee-mail................................................................................................................43

Conclusion.........................................................................................................................46


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Introduction

Welcome.YoureabouttobecomeaMarketingJedi.Youregoingtolearnhowpeoplearewired,andhowyoucanusethistoimproveyourmarketing.ButIwanttomakesomethingveryclearrightfromthestartWedidntinventthisstuff.Thebuttonsyoureabouttolearnhowtopushhavebeenknowntohigh-tiermarketersandcomplianceprofessionalsforsometime,eveniftheywerentquitesurewhytheyworked.Peopleareaffectedtodifferentdegrees,buttheydoaffecteveryone,anditdoesnthelpmuchtoknowtheyrebeingused.Thesedays,Icanprettyoften

spotwhatsomeonesdoingwhentheyretryingtosellmesomethingbuttheystillmanagetosellittome.TheseminaltextonthissubjectandonetowhichweowequiteadebtisRobertCialdinisInfluence.Youllfindalotmoreinformationonthetheorybehindmostofthesebuttons(andmoredetailonalotofthecasestudies)inthisbook.Itsfreakinamazing,andassoonasyouredonewithDigiMarketingJediyoushouldreadit.So,whatdoesDigiMarketingJediofferyouthatnothingelsedoes?

Really,itsamatterofapproach.WhatwevedoneislearnedhowtoapplyallofthesetechniqueshowtopushallthesebuttonsintheInternetMarketingarena.SoDigiMarketingJedidoesntjustexplainthebuttonsandleaveyoutoityouvegotpagesofexamplesabouthowtousethemasanicheblogger,aproductowner,anofflinemarketerandasanaffiliate.Itsbeenhugelyusefultousingrowingourbusinessandthefactthatwevegonefrom0to$1,000,000inayearshouldshowyoujusthowusefulitcanbe.

So,whatareyougoingtogethere?Ivewrittenonesectionforeachbuttonthatexplainswhatitisandprovidesacasestudyfromreallifethatillustrateshowitworks.Then,Iveprovidedexamplesofhowyoucanuseitinyourbusiness.UsethesetechniquesandImsureyoullfindyourconversionsgoingup.Thisisntaboutshovingyourofferdownyourprospectsthroatthisisaboutallthesubtletacticsyoucanusethatmakeyourprospectsthink,oftheirownfreewill,

Yes,thisistheproduct/consultant/listIamlookingfor.(Hey,youdidntthinkwecalleditJediMarketingjustbecauseitsoundedcool,didyou?)


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http://internetprofitbootcamp.com/jedi-discounthttp://internetprofitbootcamp.com/jedi-discount


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(Thoughwedothinkitsoundscool.)(Reallycool.)

Theresoneotherthingyoushouldknow.Thesebuttonshavebeenusedbyconartistsinthepast,someextremelysuccessfully.(EverheardofGeorgeParker?Heusedoneofthesebuttonstomakeaverygoodandveryillegalliving,andhassinceaddedaphrasetothelanguagebecauseofit.Moreabouthimlater.)Butthatdoesntmeantheyremagic.Usethemwell,andusethemwiselyanddonttrytousethemtosellcrap,becauseitdoesntwork.EvenMarketingJeditacticscantcompletelybypassthebulls*itdetectorsthatareanotherpartofourevolutionarymakeup.

Soreadon,andmaythecoursebewithyou.


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Reciprocity:TodayaSeat,

TomorrowaMarriage

Afriendofminemethisfuturewifeonthesubwaytrain.Itwasacrowdedtrainand,chivalrousguythatheis,heofferedherhisseat.Shethankedhimand,whenshesatdown,hechancedhisluckandaskedherifshedliketogoforadrink.Shetoldmelaterthatshesneverbeensurewhyshesaidyes.Shewasntlookingforarelationshipandmyfriend,James,wasntherusualtypeatall.

Butafterhedgivenuphisseat,shedidntfeelabletosayno.Thisisreciprocationinaction.Ashumanbeings,itspartofourmakeuptofeelbadwhenweowepeople,sowefeeltheneedtoreciprocate.Evendowntothesimpleactofofferingsomeoneaseatonthetrain.Infact,itgoestoevensmallerfavours.TheHareKrishnasocietymanagedtovastlyincreasetheirdonationsjustbypressingatinygiftontotheirtargetsbeforeaskingformoney.Withmyfriendandhiswifeitworkedoutprettywellshemarriedhimabout

fifteenmonthslaterandshesaysshesneverregrettedsayingyes,evenifsheneverhasquiteworkedoutwhyshedid.Somethingyoumustunderstand:thisisntacaseofpeoplebeingbroken.Thisisaresponsethathasevolvedoverhundredsofthousandsofyears,becauseitwasntjustuseful,itwasessential.Imaginethis:Its350,000BC,andFredandBarneyareouthunting.Fredisluckyenoughtosnareawoollymammoth.ButevenafterFredhasfedhisfamily,theresalotofmammothleft...sowhatsFredgoingtodowithit?Well,notmuch.Hisfamilyhavehadtheirfill,andrefrigerationisquiteawhileaway.Laterthesameday,FredbumpsintoBarneywholookstiredandhungry.Hedidntmanagetocatchanything.SoFredgivesBarneysomeofhismammoth,anddoesntaskanythinginreturn.NextweekwhenBarneycatchessomethingandFreddoesnt,youcanbesure

thatFredsnotgoingtogohungry.


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Reciprocationspreadstherisk.BothFredandBarneyneedtocomehomeemptyhandedbeforetheygohungry,whichmeansafargreaterchanceofsurvival.Andthatswhyitssafetoassumethatifyougivesomeonesomething,theywilldothesameforyouinreturn.Infact,theywontjustdothesametheylldo

more.RememberJamesandhiswife,Emily?Jamesfavourwastheworkofasecond,butEmilygaveupherwholeevening,anditturnedintoaratherlargercommitmentthanthatYoucanusethisautomaticresponsetogetalotmoreoutofyourprospects.Allyouhavetodoisgetaheadofthegame.

CaseStudy:ChristmasPresentConundrum

Weveallbeenthere...whenapresentarrivesthatwewerentexpecting,andwehaventgotanythingforthepersonwhogaveittousHowdiditmakeyoufeel?Bad,Ibet.AndImprettycertainyoumadesuretosendthemapresentnextyear,ifyoudidntimmediatelygoouthuntingforasuitablegifttosendinreturn.Andthenthereistheotherscenario....ThesituationwhereYOUareleftwithoutapresentfromaclosefamilymemberorfriendafteryouboughtthemsomethingAMAZING.

PrettysoonafterChristmasyougetapresentinthepostwithacardattachedmentioningsheforgottopostit.Youneverknow,thatmightevenbetrue.

Howtouseit

Thereare3keywaysinwhichreciprocitycanhelpyourbusiness:

1.RECIPROCALCONCESSIONS

ThisisusedaLOTbytelephoneorface-to-facesalespeopleinfact,Imwillingtobetitsbeenusedonyouinthepast.

CialdinihimselfgivesanexcellentexampleinInfluence,whenhewasapproachedbyaBoyScoutsellingticketsforaneventfor$5each.Cialdinirefused.TheScoutthensuggestedthatinstead,Cialdinicouldbuysomeofhischocolatebarsfor$1each.Despitelikingdollarsfarmorethanchocolate,Cialdinibought2.


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Thistechniqueisknownasrejection-then-retreatandreliesonthehumantraitofreciprocatingconcessions.

Bystartingwithanover-the-top-requestthatissuretoberejected,therequestercanthentakeadvantageofasmallerrequest-theonethatthey

wantedallalong.

Or,likewise,ifyoumakesomeconcessionsinyoursalespage,givingthecustomeragooddeal,eitherthroughdiscountsorevenadmittingsomeminorflawinyourproduct,theyaremorelikelytomeetyouinthemiddleandmakeaconcessionthemselves...whichmeansreducingtheircynicismandmakingapurchase.

2.FORCEPEOPLETOTAKEACTION

Youcanalsousetherulewithpeopleyoudontpersonallyknow,eliminatingtheirchoiceindecidingwhotheyoweandwhotheydont...

RemembertheHareKrishnaSociety?Theirfundraisingsuccessshotupmassivelywhen,beforeaskingforanything,theygavetheirunwittingprospectsaflower.Justaflower,whichforthemostparttheprospectsdidntwantinthefirstplace.

Ofcourseflowerslitteredthestreetsbutpeoplestillgavemoneyastheywereunabletoacceptafreegiftwithoutgivingsomethinginreturn.

Funnythough,astherealityofitisthatthemoneytheyweregivingwasworthfarmorethanalittleflower.

So,ifyourmailinglistreceiveadealfromyouintheirinboxwhichtheyfeeltheydontdeserveorhaventearned,theyrerathermorelikelytotakealookatyoursiteorofferoutoftheirsenseofobligationandoncetheyrethere,yoursalespagecanworkitsmagic.

3.UNEQUALEXCHANGES

Somepeoplefeeltheneedtoridthemselvesofdebtbyagreeingtosomethingfarlargerthanwhattheyoriginallyreceived(justlikeEmily)...

Onlyoneactofgoodwillcanresultinastringofconcessionsfromtheinitialreceiver.

So,ifyourebloggingandtryingtoattractlinksfromothernichebloggers,goaboveandbeyondwhattheyreexpectingandtheywilldothesameforyou...reciprocitywillrewardyouinthelongrun.

Butremember,youneedtogivepeoplesomethingworthwhile!


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Thesesituationsoccurdozensoftimeseveryday.Howoftenhaveyouheardthese:

Well,letmeseewhatIcandotoshavealittleoffthismonthlypayment.

Tryitfreefor30days!Ifyourenotsatisfied,youreundernoobligation.

Iusuallysellthisspadayfor60,butImgoingtosellittoyouforthetradepriceof40.(ThismayhypotheticallyhavebeenusedonsomeoneintheDigiResultsofficeswhileDigiMarketingJediwasbeingwritten)

Hereshowyoucanusethepowerofreciprocitytoboostyourbusiness:

Nichebloggers:Provideexposuretootherpeopleinyourniche(andbeniceaboutthem

whenyoudo!)

TotakeadvantageofReciprocity,themethodissimpleMakethefirstmove!Offertointerviewotherpeopleinyourniche.Thiswillgiveyougoodanddifferentcontentandwillprovidethemwithexposure.Givingotherpeoplein

yournichepublicitycanonlybeagoodthingbecausethentheylldothesameforyou.Andmakesureyourefertothemasanexpert.Theywillwanttoreturnthefavourandyouwillgainsomepublicityfrombeingassociatedwiththem.Bymakingthefirstmove,youllbefarmorelikelytogetasimilarresponsethanifyouwaitforthemtohavetheidea.Sharefreeadvice

Sharingyourknowledgeisthebestthingyoucandoforyourprospects.Ifyouprovidethemwithfree,highqualitycontent,itwonttakelongforafeelingofobligationtokickinandthatmeanstheyllbemorereceptivewhenyoupromoteeitheraproductofyourownoranaffiliatedeal.Linktoanotherblog

Notonlywilltheotherbloggerbehappy,buttheirsenseofobligationmeanstheyllmostlikelylinkyouback!

AlltheSEOhawksoutthereareprobablyscreamingbutthatsareciprocallink!Theyreworthnothing!!


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Well,weknowathingortwoaboutSEOhere,soletsgetthisstraightReciprocallinksarenotworthasmuchasone-waylinks.ButtheyAREworthsomething,andthatsomethingisworthhaving.Notonlythat,youllalsogeta

directlinetoalltheirtrafficwhichwillcomestreamingthroughtoyourblog.Andifthebloggerisinfluentialinyourniche,thelinkonhisblogmakesYOUanauthority.Giveafreebiedocumenteverysooften

Andexpectnothinginreturn!Itwilldoyoumanyfavoursinthelongrun.Notonlywillitgeneratealotofgoodwillamongstyourtraffic,butitllkeepthemcomingbackformore!

Productowner:

Putonfree,informativewebinars

Itsallaboutgivingadviceforfree.Bycreatingthesewebinars,youcreatesomeobligation.Youllhavefarmoresuccessthanjustaskingforthesalerightaway,astheconsumerwillfeelliketheyvegotalittlesomethingextra.Beactiveonforumsandothersocialplatforms

Contributeactivelytoaspecificareaofinterestortopicthroughanswersorreasonablequestions.Evenifyourealreadydoingthis,givehonestandunbiasedadvice...Thiswillcreatecredibilityandestablishyouinthecommunity.Andwithyourlinkinthesignatureresourcebox,peoplewillclicktoyoursiteincreasingyourrankingandonlinepresence.Reviewotherpeoplesproductsandrecommendacompetitor!

Whenyourecommendsomeoneelsesproductitforcestheconsumertothinkthatyouhavetheirbestinterestsatheart,ratherthanjustpeddlingyourownwares.Ifyoureluckytheproductownermayevenwriteyouarecommendation!Youcanalsoofferrelatedsolutionsthatcatertodifferentendsofthesamemarket.Yourenotgoingtofindmanymarketingbooksthatrecommendyoupromoteproductsthatsolvethesameproblemasyours.Theyreyourcompetition,right?

Well,yesbutframedtherightway,youcangetallthegoodwillfrompromotingtheseothersolutionsANDmakemoresalesofyourownproduct.


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Letssayyouhaveaveryhigh-end,expensiveproduct.Youregoingtogetalotofpeoplewhodontwanttoinvestthatmuch.Sofindanotherproductthatdoesasimilarjobbutinarathermorecut-down

fashion,andtellyourprospect:Myproductis,hands-down,thebestonthemarket.Butifyourelookingforsomethingabitmorefocused,IcanrecommendthisfantasticlittletoolAndthengivethemyouraffiliatelink.Notonlywillyoumakealotmoremoneyfromcustomersyoudotherwiselose,yourealsocreatinganobligation.Lettheotherproductownerknowyouvedoneitandthenwatchthemdothesameforyou.

Thisworksjustaswellifyouvegotahighlyfocusedproductandprovideanaffiliatelinktosomethingexpensivewithmorebellsandwhistles.Useadownsellinyoursalesfunnel

Thisistherejection-then-retreatsystemagainYourprospecthaslookedatyouroffer,anddecidedtheydontwantit.OK,fairenough.Buthowaboutthischeaperversionthatmaybedoesntdoasmuch,butrequiresfarlessinvestment?

Justlikeeveryonewhoseverrefusedtogiveacharity$50onlytofindthemselveshandingover$10afewminuteslater,yourprospectswillfindthisofferhardtoignore.IMPORTANT:Forthistoworkproperly,itmustbeframedasifyouaremakingaconcession.Ideallyyoullbeofferingasimilarproduct(oracut-downversionofyourmainproduct)ratherthananentirelydifferentbutcheaperoffer.Offline:

RejectthenretreatAnygoodofflineconsultantshouldhavearangeofservices,fromthereallyhigh-endpackagetothesmallerjobsyoucandoinanhourorso.Whenmakingyourpitchtoaclient,trytogetthemontoyourhigh-endpackagethisshouldalwaysbeyourmainfocus.Butiftheyrejustnotbiting,thenadmitit.Tellthemthatyouunderstandyourfullpackagemaynotberightforthem,buthowaboutthissmalleroption?

Youllclosedealswithalotmoreclientsyouwouldotherwisehavelostbecausetheywontbeabletoresistreciprocatingyourconcession.


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Networking-behelpful

Whenyouseeclients,dontmakethempayforeverylittletidbit.Iftheyvegota

coupleofsmallproblemstheyhappentobringupinyourconversation,dontsayIcansortthatforyoujusttellthemhowtosortit.Providingfreeinformationnotonlycreatessomeobligationontheirpart,itllalsohelpthemlikeyou(andthatsanotherimportantMarketingJeditoolmoreonthatlater).Affiliate:

Remember,ifyouwanttobeabletotakeanythinggivesomethingfirst.

Thiscanbeinformationsendinge-mailsthatactuallyprovideusefulcontentratherthanjustpointingpeopletowardsapromotionItcouldbeafreebieafreereportorbitofsoftwarethatyoursubscribersdonthavetodoanythingfor,notevensignuptoanewlistButgivethemsomething,andthesenseofobligationtheyllfeelwillresultinalotmoreclicksforyou.


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