DIGI-PAK SPEECH Thomas Madden

DECIDING A NAME: Digi-pak names;

I have below as you can see started to brainstorm some ideas for the name of the digi-pak. This was quite difficult to do as it is hard to make a catchy name up straight away. Though, I do think their are potentially good titles below. I do think that latching onto the season is a good idea and this is because it holds onto something which is organic, natural and an uncontrollable thing that cannot be seen as superficial or man manipulated.

I do think though that the outcomes that included the seasons were quite cliché and did not have that edge or appealing factor that I intended I think the most successful outcome had to be the outcomes that featured the metaphorical expression including "Swaying grass" and "swaying rust". I love the personification of Swaying Rust and this is because it is catchy and makes me want to explore the album. It will also contradict and juxtapose the neat and fancy handwritten typography that accompanies it which could be interesting.

TITLE OPTIONS

Autumn Madness Autumn Love Endless Autumn Endless Desire Rustic Autumn Rushed Mess Winters Near Inherited wonder Sumer Brush Feel good Crushed Leaf Swaying Rust- Love the personification, more interesting then cliché

titles that will likely bore buyers. Swaying Grass

MOCK UP DESIGN

EXPLORING ARTISTIC ROUTE

TRACK LISTING Norah Jones- Don't know why? Beyoncé- Wishing on a star - Although Beyoncé is mainstream,

this song has the same vibe which is feel good factor with a quite dance vibe.

Corinne Rae Bailey – Closer Ella Fitzgerald – Summertime Vanessa Carlton - A Thousand Miles Florence and the Machine- You got the Love- Once again

although the song is quite a appealing to a large demographic, it has a very organic vibe that can be enhanced by new vocals.

James Blunt- You're Beautiful- Although this song is originally sang by a man, I think the vocals and the overall vibe would be interesting for a females voice.

Florence and the machine- Lover to lover- features very natural vocals and correlates with the outdoor vibe.

Corinne Rae Bailey - Put your Records on - The single I have chosen to do my music video for.

Norah Jones - Come away with me

RECORD LABEL Its important that when I make my digi-pak I give it a distinct feel that clearly shows the heritage and route of the digi-pak. One important element that I have to make sure is considered, is the record label.

This is because Blue Records have a distinct feel about the albums they produce as they only work with certain artists that have a jazz and soul feel about the music they work with.

Thus, I have to make sure that the album has a very clear vision and everything is clean and organic. It must not push the boundaries of being mainstream as that withdraws the organic feel that is so necessary.

Must also be on the front cover.

MOCK UP OF THE MOCK UP;

Carbon Print-Front Cover

Clear canvas on the background

The fonts positioning Promotional

purposes.

Detail that can be manipulated

CHANGING THE FONT

I have as you can see changed to font and this is because previously the font was not neat enough ad dint have the clean cut edge that I desired. I have made sure that this font is more acceptable by asking a range of people and receiving e-mail feedback that will be published on my blog.

I like this font far more because it has two options; one thin and one thick meaning that if either become hard to work with I can keep continuity and just use the other font.

Neat

Two ChoicesVery

readable

Accurate to the genre

MOCK UP IMAGES

IN THE VIDEO

DISCUSSION ONLY IF NEEDED………………