digicast corporation ppt

8/7/2019 Digicast Corporation PPT

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Welcome³It¶s about empowerment.´

³It¶s about smaller leagues and event owners seizing anopportunity they¶ve been shut out of.´

³It¶s about direct marketing league assets and gainingcontrol of advertising, consumer access, ecommerce,and production quality.´

- Chris CollinsFounder and CEO



The Sports Power Shif t� The Sports ³Power Shift´, enabled by the Internet, is taking control away from

TV networks and giving it back to the leagues1

� Digicast lets smaller leagues take advantage of Power Shift± Digicast has already produced over 560 events, focusing on under-covered

leagues and events

± Clients include:� Lennox Lewis� UFC (Ultimate Fighting Championships)� A.C. Milan Channel� CBF (Brazilian National Team)� TV Banderiantes Brazil� Microsoft Windows Media

� Microsoft Mobile Phone� Media Partners� U.S. Synchronized Swimming

1. Source: Forrester Research



The Market Opportunity� 6,000 commercial sports properties with 25,000 events, yet only a

fraction of them benefit from television

� Digicast will partner with under-served leagues and events that have

the highest audience potential± Ad revenue on sports Websites to reach $2.4 billion by 2004

2

± Sports-related e-commerce to reach $4.7 billion by 20042

2. Source: Forrester Research



Competition� Major Television Networks

� Cable Networks

� Independent Producers

± Digicast employs a digital production environment.± Digicast integrates a variety of technologies and skills to deliver a

complete solution

± Digicast has produced over 560 events, learning what makes a TV /Internet TV / Mobile Phone content piece different and better



Revenue Forecast� By 2004

± Produce over 900 events

± Production revenue: $ 19 million

± Pay-per-view revenue: $ 11 million

± Unmeasured revenue opportunity for in-studio production,access to archived content, content re-licensing, consulting

� Each event is driven as a profit center

± Breakeven point is 1,700 participants per event



Digicast Services� Digital video and audio event production

� In-studio and remote event production

� Pay-per-view and subscription-based e-commerce models

� Live chat during Digicast events� Customer database and contact management

� Archived event management and e-commerce capabilities

� Content Rights

� Content Rights Acquisition

� Content Rights Services & Distribution

� Web Design



Production Services� Live / Archive (VOD) TV, Internet TV, Satellite TV, Mobile Phone Event

Digicast

± Typically 5-6 cameras and production system onsite

± All digital equipment means much less expense than comparableTV equipment

� Pre-game, post-game and highlights

± Compelling content created as byproducts of the live Digicast

� Event website accessed from client and other syndicated sites

± Secure, registered access

± Integrated chat, e-commerce, and other features to create acompelling user experience

± Integrated advertising and e-commerce



Sales and Marketing� Corporate marketing to enhance company visibility through PR, trade

shows, etc.

� Product sales and marketing to:

± Recruit sports leagues and event owners

� Direct Sales by executives, primarily the CEO± Secure advertisers and sponsors

� Direct Sales for both national sponsors and local eventsponsors

± Activate sports fans (consumers)

� Direct Marketing to bring audience including

± PR± eMail

± affiliate sites



Technology� Production Technology

± To integrate and enhance the production systems to enablescaling to multiple simultaneous events

� Product Technology

± Implement and enhance new approaches to producing andmanaging content, including the development of proprietarytargeted advertising techniques

� IT Support

± Manage all internal systems



Team� Chr is Collins

Chairman, Founder and CEO

� Eli Muir

Director of Software Development

� Randy Adams

Founder, Treasurer, Director of Investor Relations

� Ron Butler

Director of Post-Production

� Michael Tozier

Director of Motion Graphics� Mark Dunf ord

Director of Graphics and Interactive Media



� Digicast was founded in 1999 as AllWebSports. Our original missionwas to provide strictly sports-related production services that wouldenable team owners to expand their reach via the Internet. We quicklyrealized that real-time event production services also benefit concerts,seminars, conferences, corporate meetings, awards ceremonies, andthe real-time dissemination of financial information. Digicast's businessmodel now includes not just production capabilities, but e-commerceservices and other proprietary technologies as well.

� Digicast has produced over 560 events since its inception. Our

founders have decades of experience in the sports, entertainment andtechnology industries. We believe that our unique range of experiencehelps us better understand and serve our customers.

Digicast History



AdvisorsTor Takaki Taylor Founding Advisor

Three decades' experience building enterprises in the high-tech, entertainmentand international consulting industries. He has run his own "international thinktank" with offices in LA, Tokyo and other major cities in the world. He assistsfirms in the Pacific Northwest with capital providers and strategic partners bothdomestically and in Asia. He also consults with senior management at thelargest industrial, services, trading, financial, communications and technology

enterprises in Japan and other Asian countries.



AdvisorsNeil FarnsworthAdvisor

Neil's 26 years experience in the technology industry, 21 of which were spentwith IBM and Microsoft, where he held senior sales and marketing positions.He was head of retail and direct marketing sales throughout the United Stateswhile at Microsoft, and was responsible for the creation, technical developmentand implementation of shop.microsoft.com.



AdvisorsPeter HollandAdvisor

CEO of Infomove, and has extensive executive and operational experience inthewireless telecommunications industry. He has served as President of Teletronics Management Services and Managing Partner of Nexus Cellular. Hebegan his career at McCaw Cellular with their acquisitions group. He was afounding member and past President of the Young Entrepreneur's Forum inSeattle.



AdvisorsDan PetersonAdvisor

Peterson has twenty years' experience building successful, high-growthcompanies in a variety of industries. He has built, led, and successfully soldfirms in the software, consulting, financial, real estate and communicationsequipment industries. He received his MBA from Harvard Business School in1981.



AdvisorsChester English IIIAdvisor

Chester has 35 plus years experience in the Sports and Entertainment field.E

nglish was one of the original founders of Media Partners Italy, widelyconsidered the best Sports Representative group ever, and now is Director of Media Partners America as well. Chester's other platform, English DistributionLLC based in Palm Beach, Florida is known as the world's TOP Boxing rightsnegotiators. ED's impressive list of clients includes Lennox Lewis, Mike Tyson,HBO, Showtime, ESPN Global, Star networks, B Sky B, BBC, KIRCH of

Germany, and hundreds of other globalTV

networks, Spanish, Italianand German soccer, UFC, World Cup Ski Championships and much more.

digicast corporation ppt

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