Digipak

AdvertsIn Magazines

Dig

ipak

Att

enti

on

For a Digipak Advert to

be successful it must

catch a magazine readers attention and

keep it long enough that

they will read the information and possibly

decide to buy the product.

What must it do?

It Must persuade

a magazine

reader that this

product applies

to them and

suggest a quality

in the product

unlike any other

or at the top of

the Game.

Why?

This must happen because whywould anybody else spend their hard Earned cash on a product that doesn’tlook good quality or worth the price?

The Magazine advert for the digipak Is the foot in the door to a sale of theDigipak and for this reason it mustRepresent the quality and substanceOf the product on offer.

It must reflect the product and the people likeliy to buy it.

ExamplesThe best way to

see this in action

is to look at

existing ones to

see the

conventions.

This is a Foo Fighters poster for the release of their Greatest Hits Album.

The key features are:

• The Band name in large/bol

• The Band Logo as the main feature

• Album name below in large

• Release date in large

• Smaller details of product in small

• Website name

• Production company Logo

This is a similar advert for Jessie J’s debut

Album

The Key features are:

• Large, stylised, airbrushed photo of the

artist

• Artist Name in large, stylised

• Album Name below

• Key details of the product below that

• Website URL

• Production Company Logos

This is another magazine advert for Ellie Goulding.

The Key features are:

• Artists Picture, airbrushed and edited

• Artists name, stylised.

• Album name below, same font but smaller.

• Reviews/ratings/accolades

• Website

• Media player signs in faint

So?

What is clear to see is the

conventional elements that seem

the same throughout. In making

my advert, I will use these

elements to adhere to conventions

of real media products.

My A

dve

rt

My advert will contain:

• The E06 Logo as the main

Feature

• The band name below

• Album name

• Main features of product in

smaller font

• Release date

• Website URL

• Production Company Logo