Digipak Analysis

Mumford and Sons – Babel

Babel is the second studio album by the British indie folk band Mumford & Sons. The digipak they released features the four members of the band on the front, sitting on a bench looking very natural. This reflects the relaxed and calm nature of the music they play. In the background is a pub with many different fictional flags. These could represent the different nations that Mumford and Sons appeal to, as their album was released worldwide. The back of the cover features all of the bands songs on the album as well as the distribution and production company. The image is of a window in a dark street. The image is probably the back of the pub which is features on the front.

Mylo Xyloto

The messy background is immediately targeted at teenagers due to their messy and disorganised lifestyle. The digipak portrays a random background created by a colour scheme of spray paints and quiet electric/neon colour tones. The overall background of the digipak shows clear reference to graphite which suggests that as the band has an indie genre which is mostly listened to be teenagers, that they are trying to relate to the graphite/messy stereotypes surrounding teenagers and their behaviour.The back of the follows the same random colour scheme, highlighting the random nature of the songs on the album. Also The song names are in bubble font, showing that they are ‘fun’ and aimed at a wide audience.