1) Kate Nash – Made of bricks

DIGIPAK’S

I would say indie pop is a very interesting genre; there is no fixed look that goes with it. It’s generally down to the artist’s style and what they like as a whole which makes them fit into the Indie pop genre. The reason I believe this would relate to my audience and genre is because of the colour’s used, its simplicity and of course the interesting font and song list structure. The font looks like someone’s handwriting and the song list almost seems just randomly placed, this makes it a bit more personal. My audience likes an artist who is approachable and I believe the digipak as a whole is very inviting. The image used is quirky and draws the audience in, it’s not in your face but the pop of greens and the red dress really stand out amongst the faded yellow and blues.

Ellie Goulding

What I’ve noticed throughout every digipak I’ve shown in this slide is that the title of album is shown literally all over the digipak design and theme. This literal approach to the album name makes gives us a hint as to what it could be about. It sets the tone up for the whole album. What I believe makes this relate with both my audience and genre is the weird/ intriguing photos. Florence in particular shows the target audience how to be sexy but in a different way like I mentioned in the above digipak. The design is very different however the colours yet again aren’t bold and in your face ,neutral tones are used as well as blacks and whites.

As I couldn’t find an image of Ellie Gouldings official digipak I looked around and found the front of her CD cover and a digipak someone else made of her. This relates to the indie pop genre because of the almost beautifully toned shades of colour and captivating image. Going into a shop I would be able to tell it’s genre because the artist isn’t being sexual and in your face like the pop genre it. For example: Katy Perry released an album inspired by candy and sweets, she was nude apart from a cloud of cotton candy and bring pinks and all sorts of girly bold colours were used to call attention. As I’ve said before indie pop has it’s own form of beauty and sex appeal and it doesn’t come from exposing lots of skin. These both would relate to my audience in the same way Kate Nash’s digipak did, due to the choice of pictures used. The personal touch comes in the form of the image on the top right hand corner.

Florence + the machine

What I’ve noticed throughout every digipak I’ve shown in this slide is that the title of album is shown literally all over the digipak design and theme. This literal approach to the album name makes gives us a hint as to what it could be about. It sets the tone up for the whole album. What I believe makes this relate with both my audience and genre is the weird/ intriguing photos. Florence in particular shows the target audience how to be sexy but in a different way like I mentioned in the above digipak. The design is very different however the colours yet again aren’t bold and in your face ,neutral tones are used as well as blacks and whites.