FONT CHOICES FOR DIGIPAK AND MAGAZINE ADVERT…• Here I have gathered a collection of images to compare and contrast the different font types and colours, to determine

what kind of font we want to use in our own label. I have specifically used images from girl groups so that ours is similar and will therefore be able to target the same audience.

The sans serif font is simple and striking so our title will be clear to read.

Against our main image on the digipak, we have concluded that we are going to have the font white, so that it is eye catching and stands out.

The Basic Title font was our final choice as it was very similar to a lot of the other digipak fonts we saw on existing girl group covers. We agreed that incorporating a similar part of others that we had seen in our research, would show we had put a lot of thought into this and would again illustrate that we are trying to attract the same target audience.