Digipak Research

Rebecca Cooper

What is a Digipak?• Patented style of compact disc or DVD packaging and is a registered trademark of

AGI Media.• Gatefold paperboard/card stock outer binding, with one or more plastic trays able to

hold a CD/DVD attached to the inside.• Used for CD singles or special editions of CD albums.• Tall DVD Digipak is used as a premium package for DVDs and DVD sets.• A Digipack is the same, however is not a registered trademark of AGI Media, so is

therefore not as recognised as the more well known version, Digipak.• Some of the elements vary between the two different types, however still do the same

job for the audience.

Essential elementsPicture

• Image of artist

• Relative image appropriate to artist/genre

•DVD logo

•CD logo

•Explicit lyrics warning logo

•Record company logo

•Artist logo

Text

• Artist’s name

• Track listing

• Record company name

• Credits

• Web address for artist

• Bonus material

• Album name

• Lyrics

Design

• Booklet

• Bonus CD –

Offers, Tracks, Live footage, Mini documentary, Photo slideshow.

• Bonus DVD –

Exclusive content

Invested interest

• Consumer

• Artist

• Record company

• Reviewers/ critiques

• Contributor – special thanks

• Retailer

Bands that have released Digipak’s

• Radiohead• Blues explosion• Moby• Metallica • Machine Head• Slipknot• Every time I Die• The Beatles• Iron Maiden• Linkin Park• Bloc Party• Parkway Drive

Advantages For the audience

The fan of the band that buys the digipak version rather than the standard album gets all the special features of the digipak. Which includes live performances, interviews and music videos, this is therefore more appealing to the targeted audience as it is more appealing as they get to view special features of their favourite band.

For the industry

The industry get a good profit from re-selling an album with bonus features and the digipak as a whole. More dedicated fans are more likely and willing to buy the digipak version, which results in more of a profit for the industry, the artist and the record label that signed the band.

Images of Digipaks