How my digipak used, developed or

challenged conventions

LayoutIt is important to keep an album cover simple and attractive, this will draw audiences in and matches the conventions of reflecting the genre and star image of the artist.My digipak uses the conventions of a pop music album cover through the eye catching, bright colours. It uses a red and yellow theme which are both colours that attract young teenagers. The disorientating background of the cover creates an interesting effect that allows the main part (Ironman) stand out. The song we created a video for is the main song on the album and therefore is the first song on the track and is represented on the cover, this is also why there is not an image of our artist on the cover, despite him being a synthetic artist.

FontI matched the conventions for font on my album cover. Through research I found that a simple, bold font was ideal for an album cover. Block, stand-out words catch people’s eyes. This Olly Murs album cover shows that Olly is a synthetic artist, this is obvious because his name is in large, colourful, capital letters, while the album name is a lot smaller in comparison and written in white, the cover is selling Olly as a person instead of an artist. This is an example of why I used obvious colours and an unfocused background to set the words on. I wrote ‘Connor James’ on the cover twice to make it more visible. I used the same font throughout the cover to give it a uniform look, this is another convention that I matched.

ColourBright and vibrant colours are very important in an album cover. They portray the liveliness of the artist and tell audiences a lot about what genre the album is. The colours used on the digipak keep in theme with the music video and website to tie all products together. I used the colours red and yellow to encompass the ironman theme which is the main aspect of the album. I didn’t add in other colours because I thought it would make the album cover too busy.One direction have also used bright colours in their album cover to represent them as a band.

Although our artist is synthetic we like the idea of him having an organic edge. Therefore for this album we decided to represent the ironman character and follow the colour scheme to match ironman throughout the digipak. The inside cover shows to pictures of Connor James. He set against a black background to contrast and is wearing a normal, plain t-shirt and jeans. This look seems to work well for similar artists and is admired by their fans. It shows the audience that Connor is a normal, young guy, this makes him easier to connect and relate to for girls and boys.

Star Image