digirush'17 summit in prague
TRANSCRIPT
Prague, CZ / 28.6.2017 - 30.6.2017
DIGITAL RUSHSeek & Find
Workshop DAY / June 28, 2017
FEATURES
VIP Opportunities
Our VIP Attendees will have the chance to join an extra day of face-to-face workshops, chill in our VIP lounges both at the conference and after-party and mix with speakers directly throughout the day, including during our VIP-only river boat cruise
Face-to-Face Workshops
For those whom 30 industry-leading speakers is not enough, we offer a VIP experience that includes a day with 4 face-to-face workshops. We will delve into granular detail & give VIP attendees the chance to interact directly with industry experts
Rich & Actionable Content
The aim of DigiRush is to both inspire our attendees and give actionable insight which can be implemented on your first day back into the office. We took a lot of time deciding on each speaker to make sure that you get the best possible content Contact Us for more information about Workshops
BREAK-OUT SESSIONS
TRACKS AT THE SAME TIME
AMAZING ROOFTOP WITH FOOD AND BEVERAGE
20
4
1
Day ONE / June 29, 2017 / Speakers
Tony HsiehCEO at Zappos
Ray ChanCEO at 9GAG
Dirk AhlbornCEO at Hyperloop Transportation Technologies
Marcus ToberCEO at SearchMetrics
Simon SimekOptimist and Founder at Simon Sinek, Inc.
Leonard MlodinowNeuromarketing Expert
Moran CerfProfessor of neuroscience and business at the Kellogg School of Management and the neuroscience program at Northwestern university
Anthony QuigleyCEO and Co-Founder at Digital Marketing Insitute
Ayesha KhannaGlobal Expert in AI and Digital Marketing
Billy DraperDraper Associates
Scott NeumanGlobal Marketing Head at IBM Watson
REGISTRATION
ON-STAGE SHOW
OPENING KEYNOTE PRESENTATION
DIGITAL TECHNOLOGIES & GLOBAL CONSUMER PREFERENCES: COLLISION
How consumer interaction with products and services is shifting and what’s the impact Scott Neuman
Ayesha Khanna
8:30-9:30
9:30-10:10
10:10-10:30
10:30-10:50
Discussing the influence of modern technologies such as VR, AI, chatbots, livestream broadcasting, 360O photo/videos etc on the interaction between brands and consumers in the digital age
10:50-11:10
Program
11:10-11:30Addressing consumers’ on demand behavior and discussing how brands can keep up with responding to this attitude in a relevant and timely manner
12:00-12:20
14:00-14:20
12:20-12:40
12:40-13:00
DEVELOPING A SUCCESSFUL DIGITAL STRATEGY
WORKSHOP: VIRTUAL REALITY ADVERSTISING: THE FIRST-EVER MEDIUM WITHIN US!
Developing a digital strategy that understands and leverages new digital mediums, channels and technologies
VR as a new ad platform: Breaking free from flat advertisement
Digital customer experience: how to operate it and understand the limits of your control
PANEL DISCUSSION
The right metrics for measuring success and their importance for a winning digital strategy
COFFEE & NETWORKING
NETWORKING LUNCH
11:30-12:00
13:10-14:00 (14:30)
Ray Chan
Tony Hsieh
Dirk Ahlborn
Anthony Quigley
14:20-14:40
15:50-16:10
14:40-15:00
16:10-16:30
15:00-15:20
16:30-16:50
15:20-15:40
NEUROMARKETING AND ITS APPLICATIONS IN DIGITAL MARKETING
REAL-TIME MARKETING AUTOMATION
How Neuroscience Illuminates the Unconscious Processing of Information in the Consumer’s Brain
Marketing automation perspective: how to achieve established goals trough marketing automation strategy
Taking your customer’s journey to a whole new level using innovative neuromarketing methods
Understanding the application of marketing automation in depth for lead generation, management and development
PANEL DISCUSSION
Key points from neuromarketing to increase qualitative sales and reinforce customer experience
Personalized and clever segmentation for a personalized and clever customer journey
PUB CRAWLS
BOAT SIGHTSEEING +NETWORKING TOUR
17:00-20:00
20:00-00:00
Leonard Mlodinow
Moran Cerf
Simon Sinek
Amazon (TBA)
WordStream (TBA)
Day TWO / June 30, 2017 / Speakers
Dr. Maryam Ramezani-BartschGlobal Head of Consumer Insight at Adidas Group
Mike GermanoChief Digital Officer at Vice
Ashish SahniGlobal Online Marketing Head at TATA Motors
Marie Langhout-FranklinGlobal Marketing Head at Ebay partner network
Kieran FlanaganVP of Marketing at Hubspot
Gary MilnerGlobal Digital Marketing Head at Lenovo
Suzanne FlinkenflögelGlobal Director of Communications at Mars One
Stanislas MagniantHead of Online Marketing Western Europe at Coca-Cola
Tai TranSocial & Content Manager at Apple
Nibras KardamanHead of Marketing (International News & Corporate) at Al Jazeera Media Network
Chris J. ReedCEO at Black Marketing (NASDAQ listed company)
Marcus ToberCEO at SearchMetrics
Program
BREAKFAST & NETWORKING
DATA-DRIVEN MARKETING STRATEGIES: WHAT DATA TELL US ABOUT THE CUSTOMER
THE ART AND SCIENCE OF A DIGITAL CONTENT STRATEGY: OBJECTIVES, METRICS AND CONTENT PRODUCTION
Addressing consumers’ on demand behavior and discussing how brands can keep up with responding to this attitude in a relevant and timely manner
How Big Data enables consumer insights and personalization
Using analytics to facilitate customer understanding and choose a reliable data management platform
Identifying a comprehensive content strategy for the right communication approach across all digital platforms
9:00-10:00
10:00-10:20
10:20-10:40
10:40-11:00
11:20-11:40
Multi-platform storytelling in news media
10 Top Tips on How to Levarage Your Business LinkedIn in a Smart Way
11:40-12:00
12:00-12:20
Stanislas Magniant
Dr. Maryam Ramezani-Bartsch
Google(TBA)
Facebook (TBA)
Nibras Kardaman
Chris Reed
12:20-12:40
14:00-14:20
14:30-14:50
14:50-15:10
12:40-13:00
13:00-13:20
DISPLAY ADVERTISING: OPTIMISING CONVERSIONS VIA TARGETING AND REMARKETING
SEO MASTERCLASS (OPTIONAL): TIPS AND TOOLS TO OPTIMISE YOUR WEBSITE PERFORMANCE
DIGITAL FOR B2B: BECOMING A LEADER
Frequency capping – how to avoid banner blindness and what data around tell you about the stickiness of your ads
An overview of the latest tools and technologies to optimize site performance and monetize your website. From keyword density analysis to meta-tags and meta-data - you will learn all the essentials needed to increase website traffic, grow your customer base and become an SEO expert
The altering customer expectations of B2B marketing, its value proposition and what is the recipe for becoming a digital B2B leader today
Case studies and advice on best practices for creating B2C-like experiences within the B2B arena
How to Create Product Driven Growth
Insights on how to test the ads creative to achieve targeted outcome
NETWORKING LUNCH13:10-14:00 (14:30)
Mike Germano
Ashish Sahni
Kieran Flanagan
Tai Tran
Suzanne Flinkenflögel
15:10-15:30
15:50-16:10
16:10-16:30
16:30-16:50
BUILDING MUTUALLY BENEFICIAL AND LONG-LASTING RELATIONSHIPS WITH INFLUENCERS
How to facilitate B2B digital transformation and address the key challenges commonly faced by B2B marketers
Determining the relevant influencer who fits your brand and maintaining an effective communication with their audience
Youtube, Snapchat: a flexible approach across various social media platforms
Examining success of collaboration and relationships with influencers
Agenda could be changed by us. Don’t worry, we will let you know.
PUB CRAWLS
AFTERPARTY: PRIVATE PARTY FOR CONFERENCE ATTENDEES AT ONE OF THE FINEST PRAGUE NIGHTCLUBS
17:00-20:00
20:00-00:00
Gary Milner
Marie Langhout-Franklin
Bounce Exchage (TBA)
Marcus Tober
ON
LY 230 TIC
KETS
AVA
ILAB
LETICKETS
Access Via Live Stream
Filmed in 360°, Built for VR
360° Access to all Seminars & Workshops
Tons of educational content
A chance to be part of a VR revolution first
Enjoy DigiRush from the comfort of home or office
Inspirational Keynote Sessions
Network with 2,000 Attendees
Snacks, Refreshments & Lunch
DigiRush Conference Mobile App
Daily Pub Crawls in the Heart of Prague
Amazing After-Party at Fashion Club
Fully-stocked Bar, inc. Draught Pilsner*
1 Day of Tactical Workshops - June 28th
Immediate Access to All Conference Materials
Access to All Profiles on DigiRush Mobile App
Fast-Trak Registration
Preferential Seating
Interact Directly with Speakers & Sponsors
All-Day Access to Speakers Lounge
VIP Lounge at the After-party
VIP Boat Ride & Sightseeing Tour
COMMUNITYPASS
360°PASS
100€700€
400€1600€
800€
VIPPASS
FEEL FREE TO CONTACT US!
TEL:(Prague, Czech Republic)
[email protected] E-MAIL:
+420 773 596 896
www.annolucis.euWEB: