91%85%81%73%55%40%334%22%22%16%15%14%14%114%

2.To Continuously provide fresh content -------------------------------------------------

Your target audience

spends 23% of their total time online looking for fresh content thatwould interest them or provide answers or solutions to a current solutions to a current problem or need.

find what theyare looking for from social media and the rest do so usingother digital marketingchannels.channels.

3. To make your business not dependent on Marketing Channels ------------------------------------------------------

Many marketers, offline or digital, depend on whatthird-party programs andyou are still using a thirdparty provider - and will besubject to the rules and restrictions they set.restrictions they set.

“

“Many digital marketersexperienced this declinewhen changes in Facebook were implemented.

We’re getting to a place where because morepeople are sharing morethings, the best way to getyour stuff seen if you’re a business is to pay for it

1. To use your right Digital Marketing Channel to your targeted audience -----------------------------------------------------------

10 Reasons to Diversify your Digital Marketing Efforts

Presented Bywww.digistormindia| 1800-419-9987

4. To capture the attention of targeted audiences looking at various Marketing Channels --------------------------------------------------------------

They make use of several digital marketing channels to do theirresearch, so if you don’t have anonline presence in these channels-you’ll miss out the opportunity of reaching out to these targetedaudiences.audiences.

of consumertoday make a lotof research onlinefirst before theyfinally decide onwhat products tobuy or whatbuy or whatservice to avail

Linkedin

Vine TumblrFoursquareStumbleUpon Flickr

VimeoInstagramPinterestSlideShareGoogle+You TubeFacebookTwitter

5. To diversify link building and generate more traffic ------------------------------------------------------

of traffic are generated by organic ornatural means using search engines

70%-80% 20%30%

generated by paid advertising and other marketing channels

Link building and generating traffic shouldnot focus only on one channel. You mightbe getting a good percentage from aparticular channel but you will be missingout a lot if your don’t use other digital marketing channel.

6. To free yourself from cost fluctuations in Digital Marketing Channels -------------------------------------------------------------

If you have a diverse set of paidadvertising options and alternatives, thenprice increases will not affect you as youcan easily make adjustments in your campaign as necessarily.

7. To prepare your business for future Market Changes -----------------------------------------------

The market place is expected to continuouslychange in the coming months and years, So it would be to your greatest advantage toprepare for this change by making use of a diverse set of digital marketing tools andchannels.

8.To generate better results by cross pollinating your Digital Marketing Channels -------------------------------------------------------------

Cross pollinating your digital marketingchannel, or making use of one channel andintegrating its use with another will actually deliver and faster results.

PPC +ORGANIC SEO

Integration and diversification is so effective that it can result in up to

200% in conversion rates

25% increase in profits

25% increase in Click

=This is far better than making use of a single digital marketing channel alone

9. To establish your Digital Marketing Equity --------------------------------------------------------

Establishing a strong onlinepresence, your online brandequity. would be a lot faster ifyou make use of diverse digitalmarketing channels to createawareness for your brand, products or services.products or services.

10. To always be doing something more in your Digital Marketing ---------------------------------------------------

Just like consumers getting bored with adigital marketing channel that publishes thesame old content and types of content, youas a business owner or digital marketer willeventually lose your enthusiasm- your eagerness to market- if you are using thesame old channel day in and day out. same old channel day in and day out.

The naturaltendency of business owners anddigital marketers, particularlythose with limited marketingbudgets, would be to go to low-cost or free marketinglow-cost or free marketingchannels.