digital без силикона: Ник Сонеманн
TRANSCRIPT
INNOVATION- DO IT RIGHT -
SMC&ISC
JOURNEY
TO
THE
FUTURE
SELF DRIVING CARS
USA
AUDI
USA
SELF DRIVING CARS
VOLVO
SWEDEN
SELF DRIVING CARS
ETH ZURICH
SWISS
DRONES AS BUILDERS
NEW INPUT DEVICES
PAPER LOGIC
UK
NARRATIVE SCIENCE
USA
PATTERNS IN DATA CREATE CONTENT
GUI.DE
USA
ALGORITHM CONVERTS TEXT TO
BROADCAST
WEYLAND
USA
SECOND SCREEN EXPERIENCE
VIZIFY
VIZIFY
USA
BIG DATA
VOCRE
USA
REAL TIME TRANSLATION
JOGGOBOT
GERMANY
ROBOTICS
ARDU SAT
USA
PERSONAL SATELLITES
ADIDAS NEON
GERMANY
INTERACTIVE SHOPPING EXPERIENCE
KLOUT
USA
SOCIAL CURRENCY
VINE
USA
NEW VIDEO
HIDDEN
FORCES
YOU OUGHT
TO KNOW
TECHNOLOGY IS
OUR FRIEND
FRAGEMENTATION
SEGMENTATION
&
WHAT DOES
IT MEAN
FOR DIGITAL
MARKETING
TOTAL TRACKING
FACEDEALS
USA
CUSTOMISED OFFERS
PREMIUM RTB
EVERYWHERE DIGITAL
BIO CATCH
ISRAEL
PERSONAL IDENTIFICATION
THE MOST
COMMON
INNOVATION
FALLACIES
THE FUNNEL –
IS OLD WAY OF INNOVATING
THE GOLDEN* IDEA TRAP*Also called next big thing
CORE COMPENDENCIES TRAP
R&D BIAS
RULES
FOR
SUCCESSFUL
INNOVATIONS
…INSPIRED BY
RULE NO 1
FIND A SOLUTION
TO A PROBLEM
TWYXT
USA
SOLUTION FOR COUPLES
RULE NO 2
MARKET FIT
GET RETENTION
FIND PRODUCT-
CAT CAFE
JAPAN
RULE NO 3
CREATE
HACKS AND MVPs
FINAL RULE
GO OUT AND DO !!!!!!!
BE DIFFERENT BE BETTER
THERE ARE NO MORE RULES
PRESENTED
BY
NICK
SOHNEMANN