digital academy session 8 twitter deep dive
DESCRIPTION
GRG Digital Academy - Session 8 - Twitter Deep DiveTRANSCRIPT
1
29:10:13
Twitter. A Deep Dive29:10:13
Agenda
1.A brief history of audience participation
2.Twitter, an introduction
3.Luke Townsin from Twitter
Task Drinks!
Historically audiences were always active
Then technology made them passive
Technology allowed us to become contributors
Today your audience is more active than ever…
And everyone in the audience has an audience
This has breathed new life into live experiences
THE RISE OF REAL-TIME
No-ones powered this more successfully than Twitter
218m monthly users
500m tweets sent each day
They’re preparing the most exciting tech IPO since Facebook
Twitter wants to raise $1bn
in its stock market debut
Transforming the way we watch TV
“Twitter is the social soundtrack for TV”
MIT Media Lab, Chief Media Scientist of Twitter
It’s the social soundtrack for sport, music, politics, fashion, and any other types of popular events & culture…
Paddy Power’s Twitter Skywriting
80% of users access Twitter from mobile devices (that’s 161.25M)
65% of all of its ad revenues come from mobile
Which is handy…
With @SomethingISaid Twitter becomes a play-along experience for viewers.
“
We have a vocal, reinvigorated audience who crave real-time experiences in which they can participate.
Brands now have to think less about ‘composing’ stories and more about ‘performing’ them.