digital academy - social recruitment presentation
TRANSCRIPT
EVERYTHING HAS CHANGEDBUT NOTHING IS DIFFERENT…
RECRUITMENTIS
MARKETING
CANDIDATESARE
CONSUMERS
CANDIDATE USER EXPERIENCE IS
CRITICAL
OPPORTUNITY KNOCKS
WHO AM I…?
DIGITAL TALENT ECOSYSTEM
CHANNELS CONTENT
CONTENTdid you know…
CANDIDATES ARE
CONSUMERS
did you know…
RECRUITMENTIS
MARKETING
EMPLOYER VALUE
PROPOSTITION
SO…WHAT MAKES YOUR BUSINESS UNIQUE?
A SINGLE EMPLOYEE PROFILE
UNDERSTAND YOUR AUDIENCE
POSITION YOU AS AN EMPLOYER OF CHOICE
COMMUNICATE EVP
BUILD COMMUNITIES
FUNNELS & PIPELINES
HOW DO YOU BUILD COMMUNITIES?
CORPORATE CAREERSWEBSITE
FACEBOOK / LINKEDIN
FOLLOWERSSOCIAL
ENGAGEMENT
HOW DO YOU BUILD PIPELINES?
DETERMINE CURRENT &
FUTURE NEEDS
GAP ANALYSIS
DEFINE & EXECUTE
STRATEGIES
EXAMPLE OF FUNNELTARGETED AD
DATA CAPTURE
FOLLOW UP
APPLY NOW
CORPORATE CAREER WEBSITE
HOME ABOUT US SERVICES JOBS
CANDIDATES ARE CONSUMERS
CANDIDATE FIRST
EMPLOYER BRAND SHINE
MAKE IT EASY
LEVERAGE CHANNELS
DRIVE CANDIDATES
GIVE THEM WHAT THEY WANT
IN A NUTSHELL…
TREAT CANDIDATES
AS CONSUMERS
FOCUS ON YOUR DIGITAL
TALENT ECOSYSTEM
START WITH EVP &
ALWAYS BE AUTHENTIC
DIGITAL ACADEMY
SOCIAL RECRUITIN
G CONSULTA
NTS
INNOVATIVE
CONTENT PROVIDER
S
AIMING TO MINIMISE
JOB-BOARD & AGENCY SPEND LONG TERM
THANK YOU!