digital ads: are they creepy or useful?
DESCRIPTION
Our CEO Dave Goldberg discusses with Emily Chang why some people stop using websites and apps because of the digital ads on Bloomberg Television's Bloomberg West.TRANSCRIPT
Bloomberg-DigitalAdvertising
1/32
17.26% 101
23.93% 140
18.29% 107
11.97% 70
3.42% 20
25.13% 147
Q1Whenyouaccessappsonyourmobilephone,hownoticeableistheadvertising
beingpresentedtoyou?Answered:585 Skipped:0
Extremelynoticeable
Quitenoticeable
Moderatelynoticeable
Slightlynoticeable
Notnoticeableatall
Idon’townaphonethatcanaccesstheInternet
Total 585
Extremelynoticeable
Quitenoticeable
Moderatelynoticeable
Slightlynoticeable
Notnoticeable
atall
Idon’townaphonethatcanaccess...
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Bloomberg-DigitalAdvertising
2/32
14.29% 62
26.27% 114
29.03% 126
22.35% 97
8.06% 35
Q2WhenyouaccesstheInternetviayourmobilephone’sbrowser,hownoticeableis
theadvertisingbeingpresentedtoyou?Answered:434 Skipped:151
Extremelynoticeable
Quitenoticeable
Moderatelynoticeable
Slightlynoticeable
Notnoticeableatall
Total 434
Extremelynoticeable
Quitenoticeable
Moderatelynoticeable
Slightlynoticeable
Notnoticeable
atall
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Bloomberg-DigitalAdvertising
3/32
8.97% 52
15.86% 92
17.41% 101
10.52% 61
1.90% 11
45.34% 263
Q3WhenyouaccesstheInternetonatablet,hownoticeableistheadvertising
beingpresentedtoyou?Answered:580 Skipped:5
Extremelynoticeable
Quitenoticeable
Moderatelynoticeable
Slightlynoticeable
Notnoticeableatall
Idon’tusetablets
Total 580
Extremelynoticeable
Quitenoticeable
Moderatelynoticeable
Slightlynoticeable
Notnoticeable
atall
Idon’tusetablets
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Bloomberg-DigitalAdvertising
4/32
19.94% 63
30.70% 97
30.38% 96
15.82% 50
3.16% 10
Q4Whenyouaccessappsonatablet,hownoticeableistheadvertisingbeing
presentedtoyou?Answered:316 Skipped:269
Extremelynoticeable
Quitenoticeable
Moderatelynoticeable
Slightlynoticeable
Notnoticeableatall
Total 316
Extremelynoticeable
Quitenoticeable
Moderatelynoticeable
Slightlynoticeable
Notnoticeable
atall
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Bloomberg-DigitalAdvertising
5/32
22.18% 126
30.81% 175
23.94% 136
17.43% 99
5.63% 32
Q5WhenyouaccesstheInternetonadesktoporlaptopcomputer,hownoticeableistheadvertisingbeingpresentedtoyou?
Answered:568 Skipped:17
Extremelynoticeable
Quitenoticeable
Moderatelynoticeable
Slightlynoticeable
Notnoticeableatall
Total 568
Extremelynoticeable
Quitenoticeable
Moderatelynoticeable
Slightlynoticeable
Notnoticeable
atall
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Bloomberg-DigitalAdvertising
6/32
19.19% 109
0.35% 2
0.70% 4
5.63% 32
19.72% 112
9.51% 54
1.76% 10
9.86% 56
14.44% 82
9.33% 53
9.51% 54
Q6WhenaccessingtheInternet,onwhichonlineserviceareadsthemostnoticeable?
Answered:568 Skipped:17
Websearchengines(e.g.,Google,Bing)
Onnewswebsites(e.g.USAToday,NewYorkTimes)
Onreviewwebsites(e.g.Yelp)
Onshoppingwebsites(e.g.Amazon,eBay)
Streamingvideoservices(e.g.Hulu,Netflix,YouTube)
Streamingmusicservices(e.g.Pandora,Spotify)
Noneoftheabove
Total 568
Websearchengines(e.g.,...
Onnewswebsites
(e.g.USA...
Onreviewwebsites
(e.g.Yelp)
Onshoppingwebsites
(e.g....
Streamingvideo
services...
Streamingmusic
services...
Noneoftheabove
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Bloomberg-DigitalAdvertising
7/32
16.20% 92
0.35% 2
0.88% 5
10.74% 61
14.08% 80
7.22% 41
1.41% 8
8.80% 50
10.04% 57
4.58% 26
25.70% 146
Q7Overthepast3months,onwhichonlineservicehaveyouspentthemosttime
consuming(actuallyreadingorviewing)ads?
Answered:568 Skipped:17
Websearchengines(e.g.,Google,Bing)
Onnewswebsites(e.g.USAToday,NewYorkTimes)
Onreviewwebsites(e.g.Yelp)
Onshoppingwebsites(e.g.Amazon,eBay)
Streamingvideoservices(e.g.Hulu,Netflix,YouTube)
Streamingmusicservices(e.g.Pandora,Spotify)
Noneoftheabove
Total 568
Websearchengines(e.g.,...
Onnewswebsites
(e.g.USA...
Onreviewwebsites
(e.g.Yelp)
Onshoppingwebsites
(e.g....
Streamingvideo
services...
Streamingmusic
services...
Noneoftheabove
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Bloomberg-DigitalAdvertising
8/32
10.92% 62
0.70% 4
1.23% 7
5.63% 32
13.20% 75
2.82% 16
1.23% 7
14.08% 80
3.70% 21
1.23% 7
45.25% 257
Q8Overthepast3months,onwhichonlineservicewereyoumostlikelytoclickanad?
Answered:568 Skipped:17
Websearchengines(e.g.,Google,Bing)
Onnewswebsites(e.g.USAToday,NewYorkTimes)
Onreviewwebsites(e.g.Yelp)
Onshoppingwebsites(e.g.Amazon,eBay)
Streamingvideoservices(e.g.Hulu,Netflix,YouTube)
Streamingmusicservices(e.g.Pandora,Grooveshark)
Noneoftheabove
Total 568
Websearchengines(e.g.,...
Onnewswebsites
(e.g.USA...
Onreviewwebsites
(e.g.Yelp)
Onshoppingwebsites
(e.g....
Streamingvideo
services...
Streamingmusic
services...
Noneoftheabove
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Bloomberg-DigitalAdvertising
9/32
80.46% 453
15.45% 87
4.09% 23
Q9Wereyouawareofthispracticeofusingsearchhistoryandgeographiclocationto
sendtargetedadstoInternetusers?Answered:563 Skipped:22
Yes
No
Idon’tknow
Total 563
Yes
No
Idon’tknow
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Bloomberg-DigitalAdvertising
10/32
28.06% 158
0.53% 3
0.53% 3
13.14% 74
18.47% 104
2.84% 16
0% 0
15.45% 87
3.37% 19
2.49% 14
15.10% 85
Q10Overthepast3months,onwhichonlineservicedidyoumostnoticeadsthatseemedtobespecificallytargetedtowards
you?Answered:563 Skipped:22
Websearchengines(e.g.,Google,Bing)
Onnewswebsites(e.g.USAToday,NewYorkTimes)
Onreviewwebsites(e.g.Yelp)
Onshoppingwebsites(e.g.Amazon,eBay)
Streamingvideoservices(e.g.Hulu,Netflix,YouTube)
Streamingmusicservices(e.g.Pandora,Spotify)
Noneoftheabove
Total 563
Websearchengines(e.g.,...
Onnewswebsites
(e.g.USA...
Onreviewwebsites
(e.g.Yelp)
Onshoppingwebsites
(e.g....
Streamingvideo
services...
Streamingmusic
services...
Noneoftheabove
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Bloomberg-DigitalAdvertising
11/32
2.13% 12
14.92% 84
20.60% 116
19.54% 110
42.81% 241
Q1111.Howcomfortableareyouseeingtheseadsthataretargetedtoyou?
Answered:563 Skipped:22
Extremelycomfortable
Quitecomfortable
Somewhatcomfortable
Slightlycomfortable
Notatallcomfortable
Total 563
Extremelycomfortable
Quitecomfortable
Somewhatcomfortable
Slightlycomfortable
Notatallcomfortable
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Bloomberg-DigitalAdvertising
12/32
52.40% 295
41.39% 233
6.22% 35
Q12Haveyouevertakenanyactionstopreventonlineadvertisersfromusingyour
personaldatatotargetadstoyou(e.g.clearingcacheorcookies)?
Answered:563 Skipped:22
Yes
No
Idon’tknow
Total 563
Yes
No
Idon’tknow
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Bloomberg-DigitalAdvertising
13/32
32.15% 181
67.85% 382
Q13Doyouknowhowtopreventonlineadvertisersfromusingyourpersonaldata
totargetadstoyou?Answered:563 Skipped:22
Yes
No
Total 563
Yes
No
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Bloomberg-DigitalAdvertising
14/32
16.79% 93
11.01% 61
38.99% 216
7.76% 43
3.61% 20
7.76% 43
3.07% 17
5.23% 29
5.78% 32
Q14Inyouropinion,whattypeofadismostnoticeabletoyou?
Answered:554 Skipped:31
Videos
Bannerads
Pop-upads
Adsembeddedwithinawebsitepage
Adswithinasocialnetworkingnewsfeed/stream
Adsplacedtothesideofasocialnetworkingnewsfeed/stream
AdsplacedwithinInternetsearches
AdsplacedtothesideofInternetsearches
Noneoftheabove
Total 554
Videos
Bannerads
Pop-upads
Adsembedded
withinawebsitepageAdswithina
socialnetworking...
Adsplacedtotheside
ofasocial...
Adsplacedwithin
Internet...
Adsplacedtotheside
ofInternet...
Noneoftheabove
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Bloomberg-DigitalAdvertising
15/32
15.52% 86
5.96% 33
63.36% 351
4.51% 25
3.97% 22
1.44% 8
1.08% 6
1.08% 6
3.07% 17
Q15Inyouropinion,whattypeofadismostannoyingtoyou?Answered:554 Skipped:31
Videos
Bannerads
Pop-upads
Adsembeddedwithinawebsitepage
Adswithinasocialnetworkingnewsfeed/stream
Adsplacedtothesideofasocialnetworkingnewsfeed/stream
AdsplacedwithinInternetsearches
AdsplacedtothesideofInternetsearches
Noneoftheabove
Total 554
Videos
Bannerads
Pop-upads
Adsembedded
withinawebsitepageAdswithina
socialnetworking...
Adsplacedtotheside
ofasocial...
Adsplacedwithin
Internet...
Adsplacedtotheside
ofInternet...
Noneoftheabove
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Bloomberg-DigitalAdvertising
16/32
42.78% 237
19.49% 108
8.66% 48
20.58% 114
8.48% 47
Q16Ingeneral,whenaccessingwebsites,onwhichdevicedoyouthinkadsaremore
noticeabletoyou?Answered:554 Skipped:31
Adsaremorenoticeablewhenbrowsingwebsitesonadesktop
Adsaremorenoticeablewhenbrowsingwebsitesonamobilephone
Adsaremorenoticeablewhenbrowsingwebsitesonatablet
Adsareequallynoticeablewhenbrowsingwebsitesonalloftheabove
Idon’tnoticeadswhenbrowsingwebsites
Total 554
Adsaremorenoticeable
when...
Adsaremorenoticeable
when...
Adsaremorenoticeable
when...
Adsareequally
noticeable...
Idon’tnoticeads
when...
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Bloomberg-DigitalAdvertising
17/32
39.71% 220
14.26% 79
5.78% 32
19.31% 107
20.94% 116
Q17Ingeneral,whenaccessingsocialnetworkingsites,onwhichdevicedoyou
thinkadsaremorenoticeabletoyou?Answered:554 Skipped:31
Adsaremorenoticeablewhenusingsocialnetworkingsitesonadesktop
Adsaremorenoticeablewhenusingsocialnetworkingsitesonamobilephone
Adsaremorenoticeablewhenusingsocialnetworkingsitesonatablet
Adsareequallynoticeablewhenusingsocialnetworkingsitesonalloftheabove
Idon’tnoticeadswhenusingsocialnetworkingsites
Total 554
Adsaremorenoticeable
whenusing...
Adsaremorenoticeable
whenusing...
Adsaremorenoticeable
whenusing...
Adsareequally
noticeable...
Idon’tnoticeads
whenusing...
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Bloomberg-DigitalAdvertising
18/32
5.60% 31
3.79% 21
38.09% 211
5.42% 30
47.11% 261
Q18Inthepast,onwhatdevicedidyouclickonadsthemost?Answered:554 Skipped:31
Mobilephone
Tablet
Desktop
I’mequallylikelytoclickanadonanyoftheabove
Ineverclickonads
Total 554
Mobilephone
Tablet
Desktop
I’mequallylikelyto
clickanad...
Ineverclickonads
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Bloomberg-DigitalAdvertising
19/32
15.52% 86
7.94% 44
20.40% 113
13.00% 72
32.31% 179
16.79% 93
46.57% 258
Q19Howhaveadsimpactedyouronlinebehavior?Checkallthatapply.
Answered:554 Skipped:31
I’vedeletedonlinesocialnetworkingaccountsbecauseoftoomanyads.
I’vedeletedonlinesocialnetworkingaccountsbecauseofirrelevantadsthatdon’tfitmyinterestsorhobbies.
I’vedeletedemailaccountsbecauseoftoomanyads.
I’vedeletedemailaccountsbecauseofirrelevantadsthatdon’tfitmyinterestsorhobbies.
I’vedeletedmobileappsbecauseoftoomanyads.
I’vedeletedmobileappsbecauseofirrelevantadsthatdon’tfitmyinterestsorhobbies.
Adshavenotimpactedmybehavior
TotalRespondents:554
I’vedeletedonline
social...
I’vedeletedonline
social...
I’vedeletedemail
accounts...
I’vedeletedemail
accounts...
I’vedeletedmobileappsbecauseof...
I’vedeletedmobileappsbecauseof...
Adshavenotimpactedmy
behavior
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Bloomberg-DigitalAdvertising
20/32
25.45% 140
20.55% 113
30% 165
19.45% 107
4.55% 25
Q20Ingeneral,howbothersomeisadvertisingwhenusingtheInternetona
desktoporlaptop?Answered:550 Skipped:35
Extremelybothersome
Quitebothersome
Moderatelybothersome
Slightlybothersome
Notatallbothersome
Total 550
Extremelybothersome
Quitebothersome
Moderatelybothersome
Slightlybothersome
Notatallbothersome
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Bloomberg-DigitalAdvertising
21/32
32% 176
18.55% 102
18.36% 101
12.73% 70
18.36% 101
Q21Ingeneral,howbothersomeisadvertisingwhenusingtheInternetonyour
mobilephone?Answered:550 Skipped:35
Extremelybothersome
Quitebothersome
Moderatelybothersome
Slightlybothersome
Notatallbothersome
Total 550
Extremelybothersome
Quitebothersome
Moderatelybothersome
Slightlybothersome
Notatallbothersome
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Bloomberg-DigitalAdvertising
22/32
24.18% 133
20.55% 113
19.64% 108
10.36% 57
25.27% 139
Q22Ingeneral,howbothersomeisadvertisingwhenusingtheInternetonyour
tablet?Answered:550 Skipped:35
Extremelybothersome
Quitebothersome
Moderatelybothersome
Slightlybothersome
Notatallbothersome
Total 550
Extremelybothersome
Quitebothersome
Moderatelybothersome
Slightlybothersome
Notatallbothersome
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Bloomberg-DigitalAdvertising
23/32
36% 198
18.36% 101
14.55% 80
11.09% 61
20% 110
Q23Ingeneral,howbothersomeisadvertisingwhenusingappsonyour
mobilephone?Answered:550 Skipped:35
Extremelybothersome
Quitebothersome
Moderatelybothersome
Slightlybothersome
Notatallbothersome
Total 550
Extremelybothersome
Quitebothersome
Moderatelybothersome
Slightlybothersome
Notatallbothersome
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Bloomberg-DigitalAdvertising
24/32
27.27% 150
18.91% 104
18.73% 103
9.27% 51
25.82% 142
Q24Ingeneral,howbothersomeisadvertisingwhenusingappsonyour
tablet?Answered:550 Skipped:35
Extremelybothersome
Quitebothersome
Moderatelybothersome
Slightlybothersome
Notatallbothersome
Total 550
Extremelybothersome
Quitebothersome
Moderatelybothersome
Slightlybothersome
Notatallbothersome
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Bloomberg-DigitalAdvertising
25/32
2.37% 13
5.29% 29
10.04% 55
22.08% 121
60.22% 330
Q25WhatisthelikelihoodyouwouldpayafeetobrowsetheInternetwithoutbeing
subjectedtoads?Answered:548 Skipped:37
Extremelylikely
Quitelikely
Moderatelylikely
Slightlylikely
Notatalllikely
Total 548
Extremelylikely
Quitelikely
Moderatelylikely
Slightlylikely
Notatalllikely
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Bloomberg-DigitalAdvertising
26/32
2.19% 12
2.55% 14
8.03% 44
11.31% 62
75.91% 416
Q26Whatisthelikelihoodyouwouldpayafeetousesocialnetworkingsiteswithout
beingsubjectedtoads?Answered:548 Skipped:37
Extremelylikely
Quitelikely
Moderatelylikely
Slightlylikely
Notatalllikely
Total 548
Extremelylikely
Quitelikely
Moderatelylikely
Slightlylikely
Notatalllikely
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Bloomberg-DigitalAdvertising
27/32
23.91% 131
14.05% 77
20.26% 111
18.43% 101
23.36% 128
Q27Towhatdegreedoyoufindadsthatareveryspecifictoyourpersonalinterests
creepy?Answered:548 Skipped:37
Extremelycreepy
Quitecreepy
Moderatelycreepy
Slightlycreepy
Notatallcreepy
Total 548
Extremelycreepy
Quitecreepy
Moderatelycreepy
Slightlycreepy
Notatallcreepy
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Bloomberg-DigitalAdvertising
28/32
49.27% 270
50.73% 278
Q28GenderAnswered:548 Skipped:37
Male
Female
Total 548
Male
Female
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Bloomberg-DigitalAdvertising
29/32
0% 0
23.18% 127
23.54% 129
27.01% 148
26.28% 144
Q29AgeAnswered:548 Skipped:37
<18
18-29
30-44
45-60
>60
Total 548
<18
18-29
30-44
45-60
>60
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Bloomberg-DigitalAdvertising
30/32
24.28% 126
15.99% 83
27.94% 145
17.34% 90
14.45% 75
Q30HouseholdIncomeAnswered:519 Skipped:66
$0-$24,999
$25,000-$49,999
$50,000-$99,999
$100,000-$149,999
$150,000+
Total 519
$0-$24,999
$25,000-$49,999
$50,000-$99,999
$100,000-$149,999
$150,000+
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Bloomberg-DigitalAdvertising
31/32
0.73% 4
8.21% 45
31.93% 175
34.49% 189
24.64% 135
Q31EducationAnswered:548 Skipped:37
Lessthanhighschooldegree
Highschooldegree
Somecollege
Associateorbachelordegree
Graduatedegree
Total 548
Lessthanhighschool
degree
Highschooldegree
Somecollege
Associateorbachelor
degree
Graduatedegree
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Bloomberg-DigitalAdvertising
32/32
8.49% 46
10.52% 57
18.08% 98
6.83% 37
15.87% 86
4.06% 22
7.38% 40
9.23% 50
19.56% 106
Q32Location(CensusRegion)Answered:542 Skipped:43
NewEngland
MiddleAtlantic
EastNorthCentral
WestNorthCentral
SouthAtlantic
EastSouthCentral
WestSouthCentral
Mountain
Pacific
Total 542
NewEngland
MiddleAtlantic
EastNorthCentral
WestNorthCentral
SouthAtlantic
EastSouthCentral
WestSouthCentral
Mountain
Pacific
0% 20% 40% 60% 80% 100%
AnswerChoices Responses