digital advertising for media agencies, media buyers, advertisers
TRANSCRIPT
Advertising & Communication on Wi-Fi & 4GFor Media Agencies and Advertisers
www.SOCIFI.com© 2016 SOCIFI Ltd. - 4G/WiFi monetization and communication platform
© 2016 SOCIFI Ltd. - 4G/WiFi monetization and communication platform
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● Broadband● Sponsored● Emerging
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● Over 50% Smarteice Penetration
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HOW IT WORKSWith SOCIFI Ads you can quickly and easily find new customers by showing
ads to groups of people who are using our sponsored WiFi or 4G.
➜ ➜Get new customers andCreate your ads, set budgets Users see your ad when increase
and use performance tools connecting or using sponsoredWiFi or 4G
local or global awareness
© 2016 SOCIFI Ltd. - 4G/WiFi monetization and communication platform
WHY IT WORKS
The numbers speak for themselvesTraditional Internet Rich Media vs SOCIFI Native Ads
100 %100 1:00 100
0:46
26.3 %
0:152.3 %
0.16 %
AverageInteraction Rate
AverageInteraction Time
AverageClick-Through Rate
Source: Google Rich Media Benchmarks.http://www.richmediagallery.com/tools/benchmarks
© 2016 SOCIFI Ltd. - 4G/WiFi monetization and communication platform
HOW IS THAT POSSIBLE?
It is all about Engagement.Not impressions.
© 2016 SOCIFI Ltd. - 4G/WiFi monetization and communication platform
NATIVE ADS DELIVERED RESULTS
100% Share Of VoiceYour ads always get 100% of
advertising presence & strength.
100% Delivery RateWe deliver. Your ads will
always get 100% of delivery rate.
Up to 70% CTRThe uniqueness of
Native Ads drives your sales. Extremely high &
proven click-through rate.
© 2016 SOCIFI Ltd. - 4G/WiFi monetization and communication platform
SOCIFIformat
Native adconsists of
two screens
1. Brand PageThis is the first page that the customer sees. Youcan easily customize the look of your brand page.
2. Content pageHighly effective & unique native ad
theformats,secondmessages,
page.surveys are displayed on
Sample of brand page Sample of SOCIFInative ad format
© 2016 SOCIFI Ltd. - 4G/WiFi monetization and communication platform
End user isredirected to the ad's landing
s'Wc1fl
page.
0
1 2 3
0 0 0End user is
redirected to e.g. Publishers’ Success Page
0© 2016 SOCIFI Ltd. - 4G & WiFi monetization, promotion and advertising platform
CONNECTING TO WI-FI WITH
THIRD-PARTY ADS
ou cture. s the erts it ch as nd
SMART RESPONSIVE SOLUTION
To create an adneed only one pi SOCIFI enhance picture and conv for all devices su phones, tablets laptops.
© 2016 SOCIFI Ltd. - 4G/WiFi monetization and communication platform
amazon.com camazon- Sign n "'·~ ..•
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amazon.com Shop ByDepartment Wish List Dea s
amazon<c:»
SearchShop ByDepartment Wish List Deals
ALL·NEW
Search kindleOUR MOST AFFOROABLE
All-NEW KINDLE- NOW WITH TOUCH
kindle $]9
OUR MOST AFFORDABKINDLE~ NOW WITH
T
$]9Shop Wedding Gifts
Shop WeddingVideo Games Best Sellers
Video Games Best Sellers
In-session Ad /Your best choice forhoneymoon! -
Content delivering
© 2016 SOCIFI Ltd. - 4G/WiFi monetization and communication platform
IN-SESSION ADS & MESSAGES
I
l
Full ScreenBrand Page
Building brand awarenessin a way no-one has before.
© 2016 SOCIFI Ltd. - 4G/WiFi monetization and communication platform
Full ScreenAds in the App
100% screen size ads arethe key for engagement.
© 2016 SOCIFI Ltd. - 4G/WiFi monetization and communication platform
Push notificationThrough the use of geolocation, advertiser
could engage with subscribers through text
message or push notifications informing them
that they have reached a venue with a special
promotional sales opportunity.
© 2016 SOCIFI Ltd. - 4G/WiFi monetization and communication platform
Flexible budgetingChange your campaign budget anytime. Simply adjust the amount you’re willing to pay each time someone sees or click on your ad.
Advertising forNo delivery, no feeWith SOCIFI you pay only when the advertisementdelivered to the end customer.
is any budgetHassle-free paymentsCover your advertising costs with your credit/debit instantly. Or have a post paid model as our long partner
cardterm
© 2016 SOCIFI Ltd. - 4G/WiFi monetization and communication platform
Geo-TargetingOur geo-targeting allows you to target customers in certain hotspots, geo locations or venues.
Device & OS TargetingTarget mobile, tablet or desktop users or even just a particularoperating system such as Android or iOS.
ADTARGETING
Demographic TargetingTarget your ads based on information your customers voluntarilyshare with you, such as gender, age and interests.
Day PartingDay Parting allows you to limit an ad to serve on specific timesand days.
© 2016 SOCIFI Ltd. - 4G/WiFi monetization and communication platform
DashboardCAHCB.
""Clicks"' to Website llfljij,@ -·Status
Paid ad (SMNJ
Impressions Reach Clicks CTR
6,831 4.256 3.925 57.46%
Campaigns sFrequency Realized CPM Expenditure
1.61 $26.93 $183.98 Impressions
44,668• lmp~$$10ns •
CIIC1<$
400
SOCIFI Media
Impressions
181,096
• Brand views • S
© 2016 SOCIFI Ltd. - 4G/WiFi monetization and communication p
ADD CREDIT
12/06/15-11/07/15
28/0S/15-11/06/15 ~ ADDA NEW AO
253,708 226,372 203,085BRAND VIEWS SESSIONS CONNECTIONS y Date O mp res -,l Clicks O TR O Expend1tu., el 'M O
l·ll•,IM Start 17110114 0 0.00% $0 00 $0 00
End 31/10/14
ummary
CTR Local Fill rate Reach Expenditure I jflLJIH No end date 103 246 S9,990 58.10% $2,765.34 $26.78
50.SSO/o 100.000/o 24,325 $703.32l,j(Jl jU.J No end date 192.750 61,0>14 31.91%
Network summary IW1-l'H No end date 159547 103,789 65.0S'lb $7,513.00 $47.09
CTR Fill rate eCPM Estimated earnings
25.220/o 97.740/o $77.67 $14,066.33 IW Ml No end date 200.0>34 112 600 56.15%
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essions • Impressions • Reach
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Inventory that lifts BrandMetrics & ROI.
MEDIA AGENCYPrecise targetingbest results.
for the
BENEFITSHigh-Tech Solution. Be seenas a Pro by advertisers.
© 2016 SOCIFI Ltd. - 4G/WiFi monetization and communication platform
Increasingawarenesssponsored
loyalty,thanksdata.
brandto
ADVERTISERBENEFITS
Non-intrusive ads, deliveryguaranteed, you get whatyou pay for every time.
100% share of voice meansvisibility guarantee with no- blindness effect.
© 2016 SOCIFI Ltd. - 4G/WiFi monetization and communication platform
© 2016 SOCIFI Ltd. - 4G/WiFi monetization and communication platform
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i'm lovin' it®
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