1.Building a Brand Through Social Media

2. 10 Mistakes Brands Make in Their Social Media Efforts 3. Mistake #1: Not understanding that each platform is different 4. 1.19 billion monthly users 80% are not from the US and Canada 300 million photographs are uploaded each day Posts and pages are liked 4.5 billion times each day 5. 140 characters 400 million tweets sent per day Source for news and information 6. 68% are women Half of these women are mothers 5 million article pins per day 70 million registered users 7. Over 3 million companies that have Company Pages Nearly 3 times the conversion rate of Facebook or Twitter 8. Over 150 million monthly active users 55 million images are posted each day 9. Mistake #2: Not understanding how the consumer of today is different from the consumer of the past 10. Mistake #3: Not believing in the value that social media can provide a brand 11. Mistake #4: Not using available data to make informed, strategic decisions 12. Mistake #5: Not being able to adapt to a changing market 13. Mistake #6: Being inconsistent 14. Mistake #7: Not being true to the brand 15. Mistake #8: Not listening to your customers or yourself 16. Mistake #9: Being too pushy 17. Mistake #10: Creating crappy content 18. The 5 Elements of Successful Digital Marketing Campaigns 19. The 5 Elements of Successful Digital Marketing Campaigns 20. 1.Focus on ROI 1.Strategy Before Tactics 1.Differentiation 2.Flawless Execution 1.Transparency 21. Focus on ROI: Key Metrics to Measure 22. Return on Investment Revenue vs. profit Cost Per Conversion Time and money restrictions Tracking is critical 23. Traffic ACR Acquisition Conversion Retention SEO Design Remarketing AdWords A/B testing Email marketing Social User testing Promotions Content marketing Growth hacking Social 24. Strategy Before Tactics 25. Strategy Tactic The overall objective How to accomplish the objective Often implied An incorrect starting point Increase CRO with no strategy A/B split testing Increase CRO with strategy Options A/B split testing User testing Target demographic assessment PPC traffic analysis 26. Differentiation: Standing Out from the Competition 27. Stay in Front of Your Customers 28. Flawless Execution: Turning Ideas into Action 29. 1. Define KPIs and establish a baseline 2. What is the end goal for the KPIs? 3. Implement tracking and reporting 4. Define strategy and tactics 5. Who will do what by when? 6. Use a system to track it 7. Review wins and losses each quarter 8. Check your ego at the door 30. Transparency: Gaining Buy-in 31. Digital marketing is somewhat predictable Readjust when needed We can see the problem not the solution Be realistic with expectations 32. 1.Focus on ROI 1.Strategy Before Tactics 1.Differentiation 2.Flawless Execution 1.Transparency 33. Stop Shooting in the Dark Using Web Analytics to Make Smarter Business Decisions Presented by: Zeke Camusio www.DigitalAptitude.com 34. The DA Marketing Dashboard 35. Your Analytics Metrics Real Insight 36. Traffic Sources 37. Landing Pages 38. Channels 6% open rate Campaign not optimized 39. Demographic Data 40. Location 41. Funnels 42. Attribution Modeling 43. Attribution Modeling 44. New vs. Returning 45. Device 46. Device 47. Questions 48. Thank You! zeke@DigitalAptitude.com Facebook.com/ZekeCamusio @ZekeCamusio