digital asset management redefined

24
Remco Koster WoodWing Asia Pacific Digital Asset Management redefined

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Digital Asset Management Redefined Remco Koster from Woodwing, presented this deck at iMedia Brand Summits, Asia. #imbsummit

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Page 1: Digital Asset Management Redefined

Remco KosterWoodWing Asia Pacific

!!!!Digital Asset Management redefined

Page 2: Digital Asset Management Redefined

Market trends?

Page 3: Digital Asset Management Redefined

Content marketing explodes! Content marketing is engaging with your audience through valuable content

Page 4: Digital Asset Management Redefined

Content Marketing

Red Bull is a publishing empire that also happens to sell a beverage.

Page 5: Digital Asset Management Redefined

Content Marketing

How Nike outruns the Social Media Competition.

“”

Page 6: Digital Asset Management Redefined

Crowdsourcing the future of publishing?

Crowdsourcing !is obtaining ideas and content from a large online community

Page 7: Digital Asset Management Redefined

Crowdsourcing

GuardianWitness takes Citizen journalism to the next level.

Page 8: Digital Asset Management Redefined

The world becomes more & more visual

๏ Facebook!• 240,000,000,000+ Photos!• 260 million uploads per day!• 300 uploads per second!

๏ More and more channels..

Page 9: Digital Asset Management Redefined

!

๏ Find & Organize digital assets!!

๏ Create & collaborate more efficiently!!

๏ Distribute digital assets

Challenges for creatives, corporates and publishers

Page 10: Digital Asset Management Redefined

It’s DAM simple.

Page 11: Digital Asset Management Redefined
Page 12: Digital Asset Management Redefined

Core principles

Page 13: Digital Asset Management Redefined

Visual and intuitive to use• Search, browse and preview in a highly visual way!• Familiar concepts, user acceptance is great

Core principles

Page 14: Digital Asset Management Redefined

Fast & fluid performance

ServerProcessing Server Cluster

• High performance search engine - even with 20+ million assets!• Processing up to 50.000 assets - per hour

Core principles

Page 15: Digital Asset Management Redefined

Open architecture• Strong API for integration: WCM, MRM, ECM..!• Open source web interfaces to build custom front ends

Core principles

Page 16: Digital Asset Management Redefined

Benefits for creatives

Page 17: Digital Asset Management Redefined

Speed up your creative workflow• Elvis DAM is the bridge between your digital assets and your creativity!• Built-in automated versioning of all your files

For creatives

Page 18: Digital Asset Management Redefined

Share and collaborate on work in progress• Instantly create secure web links with high-res material!• Approve, reject and communicate about visual work

For creatives

Page 19: Digital Asset Management Redefined

Benefits for corporates

Page 20: Digital Asset Management Redefined

Organize and classify brand assets• Built-in taxonomy, folders and tags help you organize!• Rule based permissions offer full control

For marketeers

Page 21: Digital Asset Management Redefined

Share and distribute marketing material• A brand portal to share high-res designs, videos and images!• Control when your marketing assets are released

For marketeers

Page 22: Digital Asset Management Redefined

Business benefits

Page 23: Digital Asset Management Redefined

Save time, gain efficiency• Shortened search times saves hours everyday!• More efficient production through DAM integration!• Reporting on asset usage & management information!• Prevent mis-use of assets, avoid fines!

For managers

Page 24: Digital Asset Management Redefined

It’s DAM simple.