digital asset management conference

show guideSeptember 27-28, 2012the new yorker hotel | new york, nycreateasphere.com

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T H E C I T Y O F N E W Y O R K

O F F I C E O F T H E M A Y O R

N E W Y O R K , N Y 1 0 0 0 7

September 27, 2012

Dear Friends:

It is a great pleasure to welcome everyone to New York City for Createasphere’s three

exciting events this week.

New York is happy to showcase our leadership in digital culture and commerce. Our tech

sector is experiencing incredible growth, as entrepreneurs and established companies alike locate

and expand here. That is why Createasphere’s Post Production Master Class, its Digital Asset

Management Conference and Expo, and the DAMMY Awards all will benefit tremendously

from the energy and expertise of our tech community. Together, we look forward to the creative

professionals in attendance this week exchanging ideas and driving this important industry’s

progress in the years ahead.

On behalf of the City of New York, I offer my best wishes for a productive week and

continued success.

Sincerely,

Michael R. Bloomberg

Mayor

Get social at the Conference!Join us on twitter, Instagram and Facebook for all the up-to-the-minute Conference events and highlights. Use the hashtag #DAM12 for the Conference and #ReDAM for general DAm news. Join the conversation and keep your finger on the DAm Conference’s pulse with the hottest buzz on sessions, exhibitors and general Conference news!

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Createasphere is proud to host the Digital Asset management Conference for its third con-secutive year here in new york. our mission in producing these conferences is to provide industry professionals a space to foster cutting-edge dialogues and symposiums for the best and brightest to congregate and exchange valuable information and news. we hope you agree that we succeeded and will join us in the progressive trajectory these events facilitate.

the asset management community has quickly grown into an integral component of the future of all businesses as they continue to grow into digital ecosystems. As a result, technol-ogy is evolving at a dizzying rate. we’ve structured this conference to serve as a beacon to help you navigate these turbulent waters. to facilitate that, we’ve prepared a robust speaker and session lineup that will give you the information and inspiration you need to take your business — and your career — to the next level.

the next two days will also provide you with the opportunity to collaborate with your col-leagues and discuss the newest developments and challenges in this dynamic, technology-driven space. here, you’ll find a platform to participate in a think-tank environment to dis-cover the ways you can utilize the newest developments and breakthroughs in digital asset management technology to grow your business in this digital world.

we’re also pleased to present the third Annual DAmmy Awards, whose submissions broke new records this year, indicating the upward trending of this prestigious award’s desirability in the asset management community. Join us for the lunchtime ceremony on Friday and salute the best in the field.

Just as DAm is evolving, so is Createasphere. our product family will be growing in 2013 with the addition of a vital new event series that will address one of the most urgent topics affecting multiple industries. watch for upcoming announcements and conference dates.

Createasphere is dedicated to connecting the DAm community with top-tier creative-minded pioneers in the field. thank you for your participation and support. we pledge to continue our legacy of quality and commitment to delivering the very best content and valuable informa-tion from the best in the business. And since we can’t do it without you, we welcome your feedback.

have a productive conference! best regards,

welcome

Mary YurkovicManager, Digital Asset Management Events

Kristin Petrovich-KennedyPresident, Createasphere

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schedulethursday, september 277:45 Am registration open8:00 Am-9:15 Am Add-On Seminar: Jumpstart-

ing Your DAM Implementation with PSVCrystal Ballroom (Theater 1)

Add-On Seminar: Why DAM? The Basics of What a DAM Can Do For YOUSutton Place (3rd Floor)

9:00 Am exhibits open9:30 Am-10:30 Am KEYNOTE: Collaborative Innovation —

Co-Create Your Way to DAM MaturityCrystal Ballroom (Theater 1)

10:30 Am-11:00 Am networking break11:00 Am-12:00 pm Making Workflow Work for

YOUCrystal Ballroom (Theater 1)

How To Select a DAM SystemGrand Ballroom(Theater 2)

12:00 pm- 1:30 pm Global Edit Presentation (12:15-1:15 pm)Crystal Ballroom (Theater 1)

Lunchtime Tabletop Discussions12:00-1:30 pmGrand Ballroom (Theater 2)

1:30 pm- 2:30 pm Using Taxonomies and Meta-data to Deliver Multiplatform Content from Your DAM SystemsCrystal Ballroom(Theater 1)

The DAM Truth: You Are Intro-ducing a Work Culture Revolu-tion When You Advocate for an Asset Management SystemGrand Ballroom(Theater 2)

2:30 pm-3:00 pm refreshments and networking break

3:00 pm- 4:00 pm Assets and Data — What is the Big Deal?Crystal Ballroom (Theater 1)

Benefit Cosmetics Case Study 3:00-3:30 pmIn Transit Images Case Study 3:30-4:00 pmGrand Ballroom (Theater 2)

4:00 pm-4:30 pm networking break4:30 pm-5:30 pm Content Strategies Delivering

Business ResultsCrystal Ballroom (Theater 1)

Turner Case Study 4:30-5:00 pmIBM Case Study 5:00-5:30 PMGrand Ballroom (Theater 2)

5:30 pm-6:30 pm evening reception with exhibitors and SponsorsSponsored by NetXposureCrystal Ballroom and Grand Ballroom

key to SymbolS

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friday, september 287:45 Am registration open8:00 Am-9:15 Am Add-On Seminar: Digital

Rights ManagementCrystal Ballroom (Theater 1)

Add-On Seminar: Metadata Interoperability and New TechniquesSutton Place (3rd Floor)

9:00 Am exhibits open9:30 Am- 10:15 Am KEYNOTE: The Incentives to Preserve: Digital Assets and

Long-Term MotivationsCrystal Ballroom (Theater 1)

10:15 Am-10:30 Am networking break

10:30 Am-11:15 Am Social Semantics for an Effective EnterpriseCrystal Ballroom(Theater 1)

I Want My DAMGrand Ballroom(Theater 2)

11:15 Am-11:30 Am networking break11:30 Am-12:30 pm CBS Worldwide Distribution:

Growing its Business through Digital Asset ManagementGrand Ballroom(Theater 2)

Top 10 Reasons Why DAM Projects FailSutton Place (3rd Floor)

12:30 pm- 2:00 pm DAMMYs LUNCHEONSponsored by: Seven Dials MediaSupporting Sponsor: HarrisCrystal Ballroom (Theater 1)

2:00 pm- 2:45 pm Tablet Publishing: How DAM Can Be Used for Multi-Channel PublishingGrand Ballroom (Theater 2)

2:45 pm-3:00 pm networking break3:00 pm-3:45 pm The Semantics of Video

Crystal Ballroom (Theater 1)

What Do You Mean I Need Digi-tal Preservation? I’ve Got DAMGrand Ballroom(Theater 2)

3:45 pm-4:00 pm networking break4:00 pm-5:00 pmThe Future is Now: A Conversation with the ExpertsCrystal Ballroom (Theater 1)

5:00 pm ConFerenCe CloSe

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sessions - thursday, september 278:00 AM-9:15 AMAdd-On Seminar: Jumpstarting Your DAM Implementation with PSV PrismCrystal Ballroom (Theater 1)If you are a magazine or other design-ori-ented publisher, there is an off-the-shelf framework that can speed your DAm imple-mentation. this session provides a technical overview of the new prISm Source Vocabu-lary — a framework for DAm implementa-tion. here, you’ll discover:•Thedifferencebetweendesign-basedand

content-based publications; how their workflows differ and why a DAm is ap-propriate.

•The role DAM plays in dynamic contentarchitecture.

•The taxonomies and controlled vocabu-laries that prISm 3.0 can provide.

•HowusingaPSVframeworkcanshortenthe DAm implementation cycle.

Presenter:Dianne Kennedy, IDeAllianceCost: $99

8:00 AM-9:15 AM Add-On Seminar: Why DAM? The Basics Of What A DAM Can Do For YOUSutton Placewhat is DAm and what is necessary for Success? A fundamental overview of the key components of a DAm and what you need to know to launch a successful one.•WhatisthevocabularyofDAM?•What is the relationship between your

company’s Content Strategy and DAm?•What isaMetadataStrategy?Wheredo

taxonomies and rights management fit?•HowtochoosetherightDAMvendor?•Whataboutimplementationandintegra-

tion with existing systems?•What happens after launch? Are Q/A,

training, maintenance, and Governance absolutely necessary?

Presenter: Joseph Bachana, DpCICost: $99

9:30 AM -10:30 AM KEYNOTE: Collaborative Innovation: Co-Create Your Way to DAM MaturityCrystal Ballroom (Theater 1)traditional forms of awareness building in the form of outbound marketing cede ground to collective storytelling around the brand. tightly scripted production gives way to crowd funded development and distribu-tion. these trends influence and complicate the ways in which people who manage digital assets pursue their work. how might digital asset managers apply the same prac-tices that define collaborative co-creation to their own purposes? In this special inter-active keynote, Spigit’s innovation architect, Doug Collins, will engage with conference participants to determine the ways this trend influences and redefine the rules of Digital Asset management. bring your most compelling questions and your best ideas. we’ll co-create the keynote by exploring the phenomenon together. Doug Collins writes a bi-weekly column for Innovation man-agement magazine. read his latest article: “DAm promising: Collaborative Innovation meets Digital Asset management”.Doug Collins, Spigit, Inc.

11:00 AM-12:00 PMMaking Workflow Work for YOUCrystal Ballroom (Theater 1)managing workflow is a tremendous chal-lenge. From content creation and manipula-tion, to delivery and storage, processes can vary; yet whether you are working with still image asset for a non-profit, video assets for a large organization or managing your com-pany’s entire end-to-end pipeline, some of the same issues still remain. In this session, three experts from very different organiza-tions will reveal the asset life-cycle in their DAm system and will reveal what you must know before you lose track and potential value of content. key issues that this panel of experts will explore include:

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•Workflowvs.DAM•Metadata,encodingandencryption•End-userexperiences•Distribution management and delivery

mechanisms•Storagemanagement

Panelists:Andrew F. Mannone, America’s test kitchenB.J. Gray, Victoria’s SecretCarol Thomas-Knipes, logicSourceNate Cooper, promAX SystemsModerator: Aaron Holm, Industrial Color

11:00 AM-12:00 PM How To Select a DAM System: Best Practices, Pitfalls To Avoid and a Look at the Market in 2013Grand Ballroom (Theater 2)In the market for a Digital and media Asset management system? looking for a better way to manage your brand assets, and won-dering if there’s an online dating site that will allow you to use the perfect algorithm, matching your needs to the best possible so-lution? this session is for you. you’ll learn about the most important criteria when creating a shortlist, what should really be in that (brief) rFp, and how to plan a vendor demo that’s meaningful and useful to you. led by the real Story Group, a buyer-fo-cused, vendor-independent research consul-tancy, this session will deal the straight dope

on pitfalls to avoid and solid paths to follow.Presenter: Irina Guseva, real Story Group

12:00 PM-1:30 PMLunchtime Tabletop Discussions Grand Ballroom (Theater 2)Discuss the topics impacting you the most over lunch with your peers and exhibitors. open seating.•DAMasaCorporateInitiative— Dan McGraw, Seven Dials media•BigData—Tom Leyden, Amplidata•Evolution&RevolutionofYourDAM Implementation — Thomas Schleu, Canto•FutureTrendsinDAM— Joseph Bachana, DpCI•UserExperience— Jason Bright, media beacon•Standards—Dianne Kennedy, IDeAlliance•DAMProjectSuccess— Alan Pelz-Sharp, 451 research

12:15 PM-1:15 PMWork In Progress Is DAM for CreativesCrystal Ballroom (Theater 1)most creative teams cannot work in the DAm. there is a disconnect between the fea-tures, speed and UI of most DAm systems and the needs of creative users, leaving creative teams with cabinets full of hard drives and outdated and inefficient processes. Attend this session to discover how your team can

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simplify and control the creative produc-tion process. you’ll see how engaging user experiences on the ipad and the GlobAledit lighttable — using Samsung SUr40 with microsoft pixelsense™ — can enable hands on team collaboration. we will also share how leading organizations such as turner broadcasting, Comic relief and Victoria’s Secret manage massive volumes of work In progress content and streamline workflows. other topics include breakthroughs in high-speed file transfer technology and informa-tion on how the touch computing revolution will influence DAm.Presenters:Matthew Glueckert, Industrial ColorAaron Holm, Industrial Color

1:30 PM-2:30 PMUsing Taxonomies and Metadata to Deliver Multiplatform Content From Your DAM SystemsCrystal Ballroom (Theater 1)As organizations begin to exploit multiple platforms to reach diverse audiences, they are faced with a key content delivery chal-lenge: how do we maximize the potential of each platform yet provide coherent con-sistent content that articulates our brand? In this presentation, we argue for develop-ment of an organizational technical Content Strategy, which utilizes taxonomies and other metadata to enable the organization to effectively and efficiently deliver multi-platform content from a DAm. we will de-fine the delivery challenge, define technical Content Strategy (tCS) and its components, articulate tCS’ importance in enabling orga-nizations to reach next generation content delivery, provide real examples and case studies of tCS in action, and provide a de-tailed set of tasks to support the audience’s ability to develop a technical content strat-egy and integrate it into their DAm content delivery processes.Presenter: Gary Carlson, Gary Carlson Consulting

1:30 PM-2:30 PMThe DAM Truth: You are Introducing a Work Culture Revolution When You Ad-vocate for an Asset Management SystemGrand Ballroom (Theater 2)It is easy to get caught up in the idea of greater efficiency when you hear vendors talk about things like “automating your workflow” and “storing everything in one place”. when you get to the point that you think your company will benefit from orga-nizing materials into a central repository for employees and/or vendors touse, thenextstep is to understand that you are about to start a revolution in just about every aspect of how people work in your company. while the benefits of a DAm might be crystal clear in your eyes, you need to recognize that you will have to spend a significant amount of time championing the benefits of such a culture shift to give your DAm ideas a fight-ing chance of success with the rank and file.Presenter: Christy King, UFC

3:00 PM-4:00 PMAssets & Data — What is the Big Deal?Crystal Ballroom (Theater 1)big Unstructured Data is getting quite a bit of attention these days due to some formi-dable growth predictions — and it’s no lon-ger restricted to analytics projects. while unstructured information can come in many flavors: documents, rich media, metadata, content, user-generated content, rSS feeds, email, geospatial data and Xml, this infor-mation can be particularly difficult to mon-etize. As data created moves past terabytes and into the petabyte scale, companies need to determine the best way to store, manage and analyze all this information to be able to turn it into logic…and profit! In this session, we’ll outline some of the ways you can start to tame this data beast.Panelists: Tom Leyden, AmplidataAlan Pelz-Sharp, 451 researchRanajit Nevatia, panzuraSarah Berndt, Johnson Space CenterLuc Comeau, Dalet Digital media SystemsModerator: Robin Harris, Storagemojo

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3:00 PM-3:30 PMBenefit Cosmetics Case StudyGrand Ballroom (Theater 2)benefit Cosmetics has three main product launch cycles per year, staggered by prior-ity and availability across 39 countries. the key element is availability of product and market material, which in the past had not been centralized. this resulted in disparate marketing campaigns and disjointed launch campaigns. the Ceo chartered the Global In-formation Services (GIS) team to find a solu-tion that would aggregate digital assets and coordinate distribution. the team conducted a needs assessment and devised an evalua-tion criteria. After a successful pilot phase, the team was successful in devising a multi-phased implementation plan which included user training and knowledge transfer to benefit’s new Digital manager. because of that success, other teams in the organiza-tion are clamoring to use the centralized digital asset collateral system.Presenter: Bjorn Pave, benefit Cosmetics

3:30 PM-4:00 PMIn Transit Images Case StudyMoving the Online Photography Business Forward with DAMGrand Ballroom (Theater 2)See the ways In transit utilized DAm to pro-pel its business forward. this insightful dis-cussion will show how In transit transitioned its business costs pre- and post-DAm; the criteria considered to select the right system to ensure maximum network compatibility; the system’s capability to grow In transit’s library; its multiplatform abilities; and how In transit managed the system’s integration to its internal web portal with no designat-ed It personnel. we’ll also cover the measur-able benefits the group has seen since the implementation of a DAm, including a long term time saving of 20 percent, along with how In transit plans to manage its expected growth — doubling its library assets.Presenter: Bob Hendriks, In transit Images

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4:30 PM-5:30 PMContent Strategies Delivering Business ResultsCrystal Ballroom (Theater 1)Get insights from senior executives from different industries — all facing the chal-lenge to develop content strategies deliver-ing business results. they’ll discuss their use of multichannel marketing, business process alignment, integrated workflows and con-tent creation to uncover the similarities or the differences in how create a model with the flexibility necessary given the ongoing introduction of new communication chan-nels.Panelists:Dan Davenport, meredith Xcelerated marketingEdward Zhang, Colangelo Synergy marketingAndrew Seibert, Custom Content CouncilSusan Estler, panama City beach CVbCindy Parrish, harrisModerator: Dan McGraw, Seven Dials media

4:30 PM-5:00 PMTurner Case StudyRevolutionizing Creative WorkflowGrand Ballroom (Theater 2)modern technology has improved workflow efficiency over the years, but the immediate human interaction that occurs with physi-cal, tactile media has been sacrificed in the process. Christopher Grakal, Vice president of photography and Digital Asset manage-ment at turner broadcasting System, Inc., will demonstrate how his team has incor-porated cutting edge technology into his team’s day-to-day creative production pro-cess. you’ll see how easy it is for any creative production team to bring photo editing, im-age markups, layout creation and collabora-tive review sessions to life in real-time.Presenter: Christopher Grakal, turner broadcast Systems

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5:00 PM-5:30 PMIBM Case StudyRooted in the Archives: The Contributions of Heritage to the Corporate Brand ExperienceGrand Ballroom (Theater 2)For many years, most corporate archives lacked an effective business case for digitiz-ing en masse the analog materials in their collections since the roI for that expendi-ture was not clear. however, that may now be changing. paul lasewicz, Ibm’s Corporate Archivist, describes the strategic value Ibm derived from linking its heritage to current business activities. he shows how even the minutia of the Ibm Archives holds current business value. Using the ongoing contri-butions to the company’s client, industry and country teams as examples, lasewicz will pose that the immediate returns on the large-scale digitization of analog archives may, for the first time, be sufficient to justify its costs.Presenter: Paul C. Lasewicz, Ibm

sessions - friday, september 288:00 AM-9:15 AMAdd on Seminar: Digital Rights ManagementCrystal Ballroom (Theater 1)As companies are required to provide digital content in every form and format for every platform, the challenge of managing all of the various usage rights associated with each individual asset becomes enormous. but what is digital rights management? And how can it be implemented? this lively and informative seminar will address those questions with examples, standards and best practices. As a result, you will be better equipped to help your company understand how develop the right digital rights manage-ment solution for your business or to ‘tweak’ the one you currently have.Presenter: Linda Burman, lA burman AssociatesCost: $99

8:00 AM-9:15 AM Add On Seminar: Metadata Interoperability and New TechniquesSutton Place (3rd Floor)this was the year that making metadata met big Data and micro-tasking. these new tech-niques are revolutionizing how metadata is developed and deployed. Alongside these de-velopments, new schemas are changing how metadata is revealed to search technology. this informative seminar will be a deep dive into this fundamental DAm topic. we will:•Lookunderthehoodatmetadataindif-

ferent file types and formats•Showyou triedand truemetadata tools

and techniques•Showhowtomanipulateyourmetadata

for interoperabilityPresenter:Sam Merrell, ASpp and Synthetic Imaging Inc.Cost: $99

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9:30 AM-10:15 AMKEYNOTE: The Incentives to Preserve: Digital Assets and Long-Term Motiva-tionsCrystal Ballroom (Theater 1)According to harvard professor n. Gregory mankiw’s “ten principles of economics.” principle number four is “people respond to incentives.” this is clearly the case when it comes to digital asset managers (DAms) and digital preservation professionals (pres-ervationistas). while there are differences between the two groups, there are just as many points where the interests overlap. the challenge is identifying these points of intersection and then teasing out shared incentives strong enough to motivate each participant to potential collaborative action. lazorchak will discuss five key “incentives to preserve” and highlight ways that our com-munities can work together to ensure pres-ervation happens.Butch Lazorchak, library of Congress

10:30 AM-11:15 AMSocial Semantics for an Effective EnterpriseCrystal Ballroom (Theater 1)the importance and nuances of human in-teraction are often deemphasized when fo-cusing on automatic generation of semantic markup, which results in dissatisfied users and unrealized return on investment. the Social Semantic web (s2w), reaches beyond the search box to transport us from a col-lection of hyperlinks to meaningful, real time knowledge sharing. the s2w facilitates the fluid transition of meaningful informa-tion from the source to the user. As users consistently qualify the value of informa-tion sets through the act of selection, they are the de facto stakeholders of the Social Semantic web. employers are the ultimate beneficiaries with a better informed, more decisive workforce; one not achieved with an It miracle technology, but by improved human-computer interactions. Johnson Space Center taxonomist Sarah berndt and

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Joseph busch of taxonomy Strategies will discuss the planning, development, and maintenance stages for components of a semantic system while emphasizing the necessity of a Social Semantic web for the enterprise. Identification of risks and vari-ables associated with layering the success-ful implementation of a semantic system are also modeled.Presenters:Sarah Berndt, Johnson Space CenterJoseph A. Busch, taxonomy Strategies

10:30 AM-11:15 AMI Want My DAM — How Do You Convince Your Management and Finance Executives to Fund Your DAM Project?Grand Ballroom (Theater 2)you are not a money person but you know that you need to convince your management that DAm is the right move for your organi-zation. Do terms like roI and tCo sound like latin to you? we will give you a crash course in Finance 101 by covering these topics:

•You know that you need to move yourworkflows into the 21st century but how do you get the funding you need for your DAm?

•What is the best way to show projectfeasibility in a way that management will understand the importance of your sys-tem?

•Howusingtalkingpointsabout“efficien-cies” and “saving the environment” might not be the best strategy.

•Howdoyougetfundingwhenthereis“nomoney available”?

•HowphasingyourDAMmightbethekeyto approval.

•What do you dowhen a project is onlypartially funded?

•Some strategies for DAM financial suc-cess for both large and small companies.

Presenters:David Ginsberg, elegantworkflow.comChristy King, UFC

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11:30 AM - 12:30 PM Harris IntensiveGrand Ballroom (Theater 2)CBS Worldwide Distribution: Growing its Business through Digital Asset ManagementCbS worldwide Distribution (CwD) is the domestic syndication and international dis-tribution division of the CbS television net-work. the mission of CwD is to consolidate and fulfill all aspects of program distribution for CbS as well as programming for inter-national distribution companies. Its content distribution today is a complex, multi-fac-eted workflow that involves regionalized, niche versions of content, standards con-version for worldwide markets, foreign lan-guage dubbing and sub-titling, and content conversion into myriad formats for web-based, mobile device based, and streaming media playback in a variety of forms and formats. learn how CwD is utilizing DAm to manage the entire life cycle of a content asset — from ingest to cataloging to storage and retrieval — for modern multiple plat-form distribution.Cindy Parrish, product manager, harris Digital Asset managementRichard Hart, Vice president entertainment production and technical operation,CbS television network

11:30 AM - 12:30 PM Top 10 Reasons Why DAM Projects FailSutton Place (3rd Floor)According to recent studies, 68% of all It (including DAm) projects fail or fall short of expectations…and in our experience, that number is a conservative one. most typically with DAm projects we see: costs escalating out of control; projects running late; projects failing to gain acceptance; and organizations buying the wrong technology. In this session, Alan will provide you with insights into the research he has undertaken into why projects fail so regularly and how to better ensure success.Presenter: Alan Pelz-Sharpe, 451 research

12:30 PM-2:00 PMDAMMYs LUNCHEONSponsored bySeven Dials Mediaand Supporting Sponsor HarrisCrystal Ballroom (Theater 1)

2:00 PM-2:45 PMTablet Publishing: How DAM Can Be Used for Multi-Channel PublishingGrand Ballroomthe launch of the ipad signaled an exciting new era of interactive, innovative publish-ing and almost unimagined new revenue opportunities. but forced to use today’s workflows, tools and technologies, produc-ers of multiple tablet editions are faced with escalating production staff efforts without any accommodation to publication schedules. the challenge of producing well-designed publications, not only in print, but on a growing number of digital devices, has become overwhelming. In this panel ses-sion, you’ll see how implementing a DAm can provide many key solutions to the chal-lenges of tablet publishing.Panelists:John Dougherty, media neutralPeter Meirs, time Inc.Moderator: Dianne Kennedy, IDeAlliance

3:00 PM-3:45 PMThe Semantics of VideoCrystal Ballroom (Theater 1)A new generation of video-oriented media Asset management systems is coming on-line with a greater emphasis on descriptive metadata, rights tracking, and multi-plat-form support. Stand-alone, single-purpose systems are giving way to integrated sys-tems which can support the more complex workflows of present-day video-heavy me-dia companies. our panel will look at the current state of metadata standards for video in relation to the evolving needs of media enterprises.Presenters: George Mulholland, trutVPaul Nicholson, Showtime networksModerator: John Doughtery, media neutral

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3:00 PM-3:45 PMWhat Do You Mean I Need Digital Preservation? I’ve got DAMGrand Ballroom (Theater 2) A common misconception is that digital asset management is equivalent to digital preservation. yet it’s often hard to see why a DAm solution isn’t fulfilling digital preser-vation requirements. the distinctions around how the requirements for ingest, storage, data management, access, and administra-tion differ in a typical DAm environment versus a digital preservation environment are nuanced. while DAm serves the goal of immediate access, digital preservation serves the goal of long-term access. on the surface, they appear to have the same func-tions, but digging deeper reveals that there are important differences.Panelists:Sally Hubbard, hboKaren Cariani, wGbhModerator: Kara Van Malssen, AudioVisual preservation Solutions

4:00 PM-5:00 PM The Future Is Now: A Conversation with the ExpertsCrystal Ballroom (Theater 1)Join us for an exciting panel with thought leaders who will discuss and debate the top-ics of innovation and topics that resonated during this year’s conference and will con-tinue to be important well into 2013 and be-yond. you’ll explore challenging perspectives and ideas for the future, and you’ll walk away excited, inspired and re-invigorated about the ways the future is happening now within the DAm space.Panelists: Jason Bright, media beaconAlex Grossman, Active StorageJess Hartman, promax SystemsSteve Sauder, north plains SystemsLuis Pelayo, hollywood toolsThomas Schleu, CantoModerator: Dan McGraw, Seven Dials media

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media partners

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DAM consulting should not be

DAM is complex and disruptive

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(877) 747-7326www.sevendialsmedia.cominfo@sevendialsmedia.com

What if the DAM puzzle could be solved by installing the right software? But your Digital Asset Management initiative needs cultural change management, a solid business case, better workflows, and insight. We are: - DAM and CMS Specialists who advise your strongest advocates and guide your most hesitant stakeholders. advocates and guide your most hesitant stakeholders. - Financial and Technology Modelers who map your business and leverage the infrastructure. - Media Experts with knowledge of vendors, best practices and options in video, print, and photography. - Engineers who create the architecture, develop databases, and champion the user experience.Choosing the right consultant is as important as Choosing the right consultant is as important as selecting the technology. We are trusted by Fortune 100companies, non profits and many others because of ourcalm and collaborative focus on what works for smart, creative people.

And that’s the missing piece.

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Theater 1

Exhibit Hall

Elev

ato

rs

Stairs to3rd Floor

CRYSTAL BALLROOM

2nd Floor

Exit

to 2

nd

Flo

or E

xhib

its

Sutton Place

3rd Floor

Show Office Speaker Room

Evening ReceptionThursday, Sept. 27

5:30-6:30 PMsponsored by

Registration

Grand BallroomTheater 2

206 202

210 213

Grand Ballroom

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SUTTON PLACE SEMINARS:Thursday, Sept. 27 — 8:00 AM-9:15 AMAdd-On Seminar: Why DAM?The Basics of What a DAM Can Do For You

Friday, Sept. 27 —8:00 AM-9:15 AMAdd-On Seminar: Metadata Interoperability andNew Techniques

11:30 AM-12:30 PMTop 10 Reasons Why DAM Projects Fail

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Company Booth #Active Storage .........................................................................................................................302ADAM Software ..................................................................................................................... 203Amplidata..................................................................................................................................201Audiovisual Preservation Solutions .............................................................................. 308Axle Video ................................................................................................................................ 206Canto Certified Partners .................................................................................................... 306Canto Software...................................................................................................................... 305 CleanPix .................................................................................................................................... 304Crossroads Systems, Inc. .................................................................................................... 205Global Edit ................................................................................................................................214Harmonic Inc. ..........................................................................................................................207Hitachi Data Systems .......................................................................................................... 208Hollywood Tools .................................................................................................................... 204IDEAlliance ............................................................................................................................. 209Media Beacon ......................................................................................................................... 303North Plains ............................................................................................................................ 309Panzura ......................................................................................................................................213ProMAX ......................................................................................................................................307

exhibitors

gold sponsors

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Stay on top of the latest news, opinions and trends surrounding every aspect of DAm.

Featuring expert contributions from thought leaders and innovators from all corner sof the globe.

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www.damcoalition.com

See Y

ou

Next Y

ear!

digital asset management conference

NEWVENUE!

Los Angeles • February 27-28, 2013beVerly hIlton9876 wilshire blvd., beverly hills, CA 90210

New York • October 7-8, 2013weStIn GrAnD CentrAl212 east 42nd Street., new york, ny 10017