digital assets & content - · pdf file 2 as content velocity increases and the volume of...

Part I: Strategy & Value GenerationPart II: Implementation and Stewardship

Presents

January 22-24, 2018 • AMA Executive Conference Center • New York, NY

Digital Assets & Content Leadership Exchange

#IENDAM

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HEAR FROM INDUSTRY LEADING EXPERTS WITH

EXPERIENCE AT BRANDS LIKE:CAMPBELL SOUP COMPANY, REVLON COSMETICS, MCGRAW-HILL, NBCUNIVERSAL,

THE COCA-COLA COMPANY, HASBRO, MLB NETWORK, J.CREW, TIME INC, THE NHL, GAP, PAMPERED CHEF, CARNEGIE HALL, PBS, PLANNED PARENTHOOD, DELL, CONDÉ NAST,

MARRIOTT, WORLD WILDLIFE FUND, BOEING, PHILADELPHIA EAGLES ...and more!

ATTEND ONE EVENT, OR REGISTER FOR BOTH FOR THE

BEST VALUE

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Brought to you by the creators of The Creative Operations Exchange

www.insightxnetwork.com 2

As content velocity increases and the volume of digital assets grows exponentially maximizing those assets’ value hinges on managing them effectively. Navigating the growing number of technologies and strategies to steward your organization’s digital assets and content to ensure their greatest ROI requires substantive solutions!

Join us in New York on January 22-24, 2018 for the Digital Assets & Content Leadership Exchange—Part I: Strategy & Value Generation and Part II: Implementation and Stewardship for practical strategies to enable you to keep up with the increasing complexity and quickening pace of asset management and delivery.

This uniquely crafted event is practitioner led and focused on the current challenges facing asset and content managers, how to generate additional value from your assets and content, the ins-and-outs of the evolving role, career path planning, and strategies to elevate your position within the organization. Don’t miss out!

Key topics include:

• Strategies and innovative tactics for optimizing the value of your digital assets

• Managing rights data to get the MOST out of content licensing

• Takeaways from experienced DAM and content stewards on what they’ve learned and what they would have done differently had they known what they do now

• Digital Asset Management—Where did the boundaries around file types come from and are they still useful?

• The evolution of content and digital asset management strategies and how to meet the new challenges

• Where and how should digital content be stored to ensure both security and ease of access?

• Evaluating the digital content and assets marketplace and key considerations when selecting a vendor

• Discover which skillsets are essential and how to find the right talent for the cross-functional roles within a mature and fully integrated digital asset management team

• Increasing enterprise-wide tool use through effective training programs— hear from those who have done this successfully

• Demonstrating departmental value through key metrics

• Wringing greater returns out of assets through advances in metadata

We look forward to seeing you in New York for this exciting event!

Sincerely,

Sean O’Meara Content Director INSIGHT EXCHANGE NETWORK, LLC

VPs, Directors, Managers, and Heads of:

· Marketing

· Creative Operations

· Creative Services

· Digital Workflow

· Content Strategy

· Content Marketing

· Digital Content

· Archiving

· Metadata

· DAM

· Content Management

· Digital Content

· Digital Media Management

· Marketing Technology

· Marketing Operations

PLUS:

· Solution providers related Digital Asset Management, Media Asset Management, Enterprise and Web Content Management, Product Information Management, etc.

· Digital Content and Asset Management consultants

· IP consultants and attorneys

· Gain immediately actionable insights that can be implemented right away

· Hear from your peers about how to become a more strategic partner in the content creation and distribution processes

· Learn to use metrics to defend your team and advocate for its needs—including which metrics are important and how to collect them

· Return to the office with a roadmap for moving forward! – From technology solutions, to getting stakeholder buy-in, to best practices in the workflow processes

Who Should Attend?

Top Reasons to Attend:


Day 1 | January 22, 2018

8:30 - 9:00 Conference Registration

9:00 - 9:10 Chairperson’s Opening RemarksMindy Carner, MLIS, Senior Manager OPTIMITY ADVISORS

9:10 - 9:40 Keynote Address: Mathieu Champigny, CEO GLOBALEDIT

9:40 - 10:10 Networking Break and Visit Exhibits

10:10 - 11:20 Executive Roundtable: Key Strategies and Innovative Tactics for Optimizing the Value of Your Digital AssetsIn an increasingly ‘content-driven’ world, companies must adapt to deliver more content, more quickly than ever before. A well-considered asset organization strategy is essential to your ability to meet the demands of the modern marketing and media landscapes. Join our panel of industry leaders for and insightful discussion on issues key to your success.

• Digital content is the most important marketing resource your brand possesses—our panel of industry experts will share how YOU can extract the maximum value from your digital assets!

• What is your roadmap to digital maturity? How do your asset management efforts fit into your broader digital strategy?

• ‘Off-the-shelf’ vs. ‘build-it-yourself?’ What is the best path for YOUR organization?

Moderator

Tracy Wolfe, Senior Content Classification Specialist MCGRAW-HILL EDUCATION

Panelists

Maria Shippee, Director of Business Solutions MCGARRYBOWEN

Howard Kloc, VP, Global Director, Digital Asset Management MCCANN ERICKSON

Roy Walter, Consultant DIGITAL MEDIA SOLUTIONS

11:20 - 12:00 Digital Transformation & Collective Intelligence WorkshopIn this session, we will look briefly at the history of digital transformation in business, and what that can mean to a business at the very basic level of implementing a single new tool – for example a Digital Asset Management (DAM) system – to improve the digital work experience, all the way up a to complete organizational overhaul of business models, strategies and operations. We will spend the rest of the session engaging the collective intelligence of the audience, utilizing the principles of design thinking, to ideate on the future of digital assets and content in business.

Mindy Carner, MLIS, Senior Manager OPTIMITY ADVISORS

12:00 - 1:30 Luncheon for All Attendees

1:30 - 2:20 Panel: Preparing for the Evolution of DAM: Looking Ahead to A Fresh Set of Challenges—and the Opportunity they Bring with Them!• What will DAM/MAM/CMS mean in a future where the functionality

of our tools continues to converge?

• How can we keep our people and our process a step ahead of increasingly rapid technology changes?

• What are the biggest opportunities that the conglomeration of tools will provide—and how can your organization capitalize?

• Learn how expanding the scope of the types of assets you manage can add value to your content!

Moderator

Ian Wheal, Global Strategy Director ADSTREAM

Panelists

Kristy Ramsammy, Director, Digital Asset Operations CONDÉ NAST

Carol Thomas-Knipes, Director, Digital Asset Management LOGICSOURCE

Tracy Wolfe, Senior Content Classification Specialist MCGRAW-HILL EDUCATION

2:20 - 2:50 Case Study: Leveraging Your Brand Heritage with Digital Asset Management• Discover how you can use DAM to preserve your company history and

utilize this invaluable resource in your marketing efforts

• Gain insight on the best tactics for digitizing legacy assets—discover how to do the initial work of creating a rich, well-structured asset library in a cost-effective manner!

Ted Ryan, Director of Communications, Archives THE COCA-COLA COMPANY

2:50 - 3:15 Networking Break

Connect with Your Peers—Breakout Sessions

Take part in discussions about the most pressing issues facing Digital Asset Managers and others in the content organization space! Seasoned DAM leaders will set the stage and provide direction for your focused conversations around these topic areas as you participate in small group conversations to learn from others in your role.

PART I: Strategy & Value Generation

ABOUT IEN

IEN is focused on producing practical, actionable, and content-driven events. We personally interview literally hundreds of people

in each conference’s topic area, discovering their on-the-job problems, issues and concerns. We then find the very best speakers to

offer solution-driven content, as well as facilitating peer-to-peer networking at each event. Our events are not trade shows or expos,

although we do offer partnership opportunities to select vendors. We’re focused on the attendee’s needs entirely.



Day 1 | January 22, 2018 (continued)

3:15 - 3:55 Breakout Session: A Rose by Any Other Name—What does DAM Mean to You?

• How do you view your role? What range of assets do you manage, and how do you expect that to change going forward?

• What do you think of the term: DAM? Is necessary or useful? Or is it holding the profession back?

• If not DAM, then what? Is there a more apt term to describe the work being done in this space?

3:55 - 5:00 Panel: Managing Rights Data to Get the MOST Out of Content Licensing• Auditing your rights metadata—what do you have and how can you use it?

• How can rights management intersect with an asset management infrastructure?

• What are the benefits from integrating rights and licensing information into the system?

• Which rights tools does your team need in order to more effectively monetize content?

Moderator

Henrik DeGyor, Chief Consultant ANOTHER DAM CONSULTANCY

Panelists

Keenan Whitmore, Digital Asset Manager, Attorney THE PALEY CENTER FOR MEDIA

Maryanne DeCandia, Manager of Rights and Clearances NBCUNIVERSAL, INC.

Elena Brodie-Kusa CONSULTANT

5:00 - 6:00 Cocktail Hour

“ A wonderful way to get like-minded

people together to share their stories!

Everyone was welcoming and willing

to share their experiences. This was so

impactful for me! Can’t wait to return

and bring others! I loved how very

relevant the topics were, can’t wait

to put some new things into practice!

Great size for a conference! It wasn’t

too large, speakers and attendees were

able to interact constantly which I really

appreciated.”

Latrisha Eilers, Production Design Supervisor SPECTRUM BRANDS

“ It’s been a great opportunity to share

operational insights, successes, and struggles

with likeminded individuals. The information and

format of the program were very enlightening.”

Conor O’Brien GAP INC.

“ I really appreciate that you didn’t make this an

expo or trade show. Our time is valuable, and

you get that.”

Danielle Armstrong ATRIA

PAST ATTENDEE REVIEWS OF IEN EVENTS:

“ Great hearing from my peers and others facing

the same challenges. Lots of ideas to take back to

our org[anization].”

Maria Harmer, Vice President, Creative TRUESENSE MARKETING

5www.insightxnetwork.com

8:00 - 8:30 Continental Breakfast

8:30 - 8:35 Chairperson’s Recap of Day OneMindy Carner, MLIS, Senior Manager OPTIMITY ADVISORS

8:35 - 9:35 Panel: Overcoming the Biggest Obstacles to Effective Asset Organization• You’ve got the software tools in place, but your investment will be

squandered if you fail to drive end-user engagement—learn what can you do to onboard employees and break them of their bad digital content habits!

• You can’t capitalize on the value of your assets if users can’t locate them—our panel will share their thoughts on metadata as an integral piece of the asset management puzzle

• Budgeting for DAM and beyond—discover what budgetary concerns an asset management effort entails. What resources are absolutely essential?

• How can you integrate your tools to increase efficacy?

Moderator

Ian Wheal, Global Strategy Director ADSTREAM

Panelists

Thomas Novembre, Former Vice President, Brand Creative Services + Systems J. CREW GROUP, INC.

Scott Sokol, Sr. Manager, Production Media Services MLB NETWORK

Jennifer Terbosic, Digital Asset Manager PHILADELPHIA EAGLES

9:35 - 10:05 Maximizing Value Downstream in the DAM—Best Practices in Metadata throughout the Production ProcessSession Details to Be Announced

David Iscove, Creative Production Solution Architect GLOBALEDIT

10:05 - 10:30 Networking Break

10:30 - 11:00 Reusing and Repurposing Your Digital Content to Reduce Costs and Save Time!• Learn how asset organization strategy allows content to be reused

in lieu of producing new work

• What cost savings can be achieved through asset reuse? And how can you measure the financial benefits?

Nila Bernstengel, Sr. Digital Content Specialist HASBRO

11:00 - 11:35 Case Study: Unlocking Value through Digitizing a Century’s Worth of Physical AssetsSessions Details to Be Announced

Dan Piro, Director, Digital Asset Archive NHL



11:35 - 12:00 Visually Speaking: DAM Beyond MarketingOur use of visual media is stretching far beyond its traditional role as a marketing tool. We now expect to communicate photographically all day, every day, with nearly everyone. And yet the systems, job descriptions and protocols to enable this communication are lagging far behind. Author Peter Krogh deconstructs the need for new visual communication tools and outlines how institutional DAM can play a central role.

Peter Krogh, Owner DAM USEFUL LLC

12:00 Part I: ’Strategy & Value Generation’ Portion Concludes

12:00-1:00 Luncheon for All Attendees

PART II: Implementation & Stewardship

1:00 - 1:40 Keynote Address

Dieter Reichert, CEO CENSHARE

1:40 - 2:05 Keynote Address

Rachel Edwards, Marketing Content Platforms Manager CAMPBELL’S SOUP COMPANY

2:05 - 3:00 Executive Roundtable: The State of Digital Asset and Content Stewardship and the Road Ahead

As the demand for content (and its creation) accelerates the efficiency of its management grows increasingly important, what challenges lie ahead for those tasked with keeping it securely stored, archived, catalogued, accessible, repurposed, appropriately tagged, etc.? As file formats change and content becomes richer in terms of its quality and detail as well as its associated metadata how and when does technical and human capacity scale? Listen in as experienced DAM and other content managers discuss the current and coming challenges, troubleshoot some of their potential solutions as well discuss the role DAM plays in the digital transformation.

Our panel of seasoned leaders will also reflect on:

• The evolution of DAM—both in their organizations and within the industry at large

• Lessons learned, what they wish they knew at the outset, and what they would do differently if they were onboarding a DAM today

• How do they expect the industry to evolve in the coming years? And how are they preparing their organizations for change in the rapid-paced world of digital content?

Moderator:

Brad Maglinger, CMO BRANDFOLDER

Panelists:

Dan Piro, Director, Digital Asset Archive NHL

Alexander Karinsky, Solutions Specialist, Digital Asset Management GREY GROUP

Kym Coffey, Director of Digital Engagement and Content Strategy MARKETING MEDIA COMMUNICATION


4:35 - 5:15 Panel Discussion: Where and How Should Your Digital Assets and Content Be Stored?

• Hear about the pros and cons of on-premises vs. in-the-cloud storage

• How each choice might affect accessibility speeds and distribution

• If you make one selection is the migration to another system possible? Find out!

• Discover the impact of each choice if your tool is a workspace and not just an archive

• Find out how other are making strategic decisions about long-term storage of short-lived assets like boomerang and Snapchat videos

Moderator:

Darren Srikumpol, Chief Digital Officer PHOTOSHELTER

Panelists:

Alexander Karinsky, Solutions Specialist, Digital Asset Management GREY GROUP

Dan Rosenberg, Associate Director, Asset Management TIME INC. STUDIOS

Suzanne Saylor, Digital Asset Management BOEING

Stacy Jurgensen, Assistant Director, Digital Asset Management PBS

5:15 - 6:00 Cocktail Hour


3:15 - 3:55 Panel Discussion: Is It Time for a Paradigm Shift in Asset Management?! It’s NOT Just Semantics!

• DAM, MAM, PIM, CMS, WCM, ECM and more?! Hear from several seasoned content and asset managers about the pros and cons of a single vs. multi solution approach. And is the nomenclature used by the digital asset and content steward tribe important? Does it affect stakeholder buy-in and budgetary decisions? Find out if there are new ways to talk about your role AND if there are new file types and enterprise content that belong in your domain.

Moderator:

Henrik De Gyor, Chief Consultant ANOTHER DAM CONSULTANCY

Panelists:

Lilli Schestag, Senior Digital Asset Manager GAP

Rebecca Schneider, Executive Director, Content AVENUECX

Frank DeCarlo, Chief Operating Officer RPR GRAPHICS INC.

Kevin Groome, Founder and Chief Evangelist PICA9

3:55 - 4:35 Panel Discussion: Meet YOUR Tool Needs—Experts Help in Evaluating Vendors and the Marketplace

• Hear from experienced practitioners about functionality options as you’re developing your “wish list” of features: Drag and drop upload, drop downs, fixed taxonomy, seamless UX, and more!

• Solution providers make big promises but don’t always deliver—find out the right questions to ask as you vet your suitors

• Is the API available from your potential vendor and are you able to customize their solution to meet YOUR needs?

• Get the right tool for your needs—Evaluating when you’ve outgrown your tool and when you don’t need all the bells and whistles

Moderator:

David Porter, VP Sales and Customer Success INTELLIGENCEBANK

Panelists:

Jonathan Phillips, Senior Manager, Photography and Digital Asset Management MARRIOTT INTERNATIONAL

Jessica Gallagher, Digital Art Asset Manager REVLON COSMETICS


“Great networking and

sharing of knowledge.”

Hoon Kim, AIRBNB



8:00 - 9:00 Continental Breakfast

9:00 - 9:10 Chairperson’s Recap of Day One

Mindy Carner, MLIS, Senior Manager OPTIMITY ADVISORS

9:10 - 9:40 Keynote Address Ian Wheal, Global Strategy Director ADSTREAM

9:40 - 10:25 Panel Discussion: Elevating YOUR Position—Increasing the Value You Provide

• Hear from seasoned practitioners about how they’ve moved from a tactical to strategic role and how they envision continuing to elevate their positions

• Partner with content creators to ensure the solution you’re providing meets their needs and is aligned with strategic business goals

Moderator:

Frank DeCarlo, Chief Operating Officer RPR GRAPHICS INC.

Panelists:

Brigette Supernova, Digital Asset Manager PLANNED PARENTHOOD FEDERATION OF AMERICA


Erin McElrath, Digital Asset Manager CONSULTANT


10:50 - 11:20 Digital Asset Manager as a Functional Lead in a Dynamic Ecosystem: 3 Critical Skills Every DAM Manager Must Have

A DAM system is more than software, it is the foundation of today’s dynamic marketing ecosystems. Most of a Digital Asset Manager’ s responsibilities are dependent on several variables — e.g. size of the company, strength of the system, executive sponsorship, marketing strategy, — all of which can vary from one budget cycle to the next. To overcome those challenges and ensure success a DAM Manager must bring to the fore three critical skills.

Margie Foster, Digital Asset Management Librarian, DELL And Assistant Adjunct Professor, School of Information UNIVERSITY OF TEXAS, AUSTIN

11:20 - 12:00 Panel Discussion: Where Do YOU Go from Here?!—Career Path Planning for Asset Managers and Content Stewards

• Asset and content stewards play a unique and vital role within the organization but how can they grow professionally—Find Out!

• Former and current practitioners share their paths to new roles and their evolution from asset and content stewards to more senior positions

Moderator:

Henrik De Gyor, Chief Consultant ANOTHER DAM CONSULTANCY

Panelists:

Jennifer Anna, Photo and Digital Asset Manager* WORLD WILDLIFE FUND

Kym Coffey, Director of Digital Engagement and Content Strategy MARKETING MEDIA COMMUNICATION

12:00 - 1:15 Luncheon for All Attendees

1:15 - 2:00 Panel Discussion: Increasing Adoption! Educating End-Users and Solving for Their Needs

• How do you approach training end-users within the organization to ensure adoption and proper use?

• Creating permissions and rights classes for user groups for a simpler UX/UI

• Identify “super users” and let them do the evangelizing for you!

• Learn how ease of use, the user experience, and metadata accuracy and completeness all affect the adoption rates and How To Get It Right!

• Should workflow be part of your tool? Hear from those that have included this functionality and how it’s affected adoption rates

Moderator:

Margie Foster, Digital Asset Management Librarian, DELL And Assistant Adjunct Professor, School of Information UNIVERSITY OF TEXAS, AUSTIN

Panelists:

Jennifer Anna, Photo and Digital Asset Manager WORLD WILDLIFE FUND

Alexandra Bernet, Digital Asset Manager CONDÉ NAST

Stacy Jurgensen, Assistant Director, Digital Asset Management PBS


PART II: Implementation & Stewardship

AMA Executive Conference Center 1601 Broadway New York, NY 10019 P: (212) 903-8060

ABOUT THE VENUE: AMA EXECUTIVE CONFERENCE CENTER

AMA’s New York Executive Conference Center is the largest Conference Center in New York City. The Center

now encompasses 43 meeting rooms and over 90,000 square feet of meeting space. Conveniently located at

48th and Broadway in the heart of New York City’s bustling Times Square, the Center is within blocks of some

of the best restaurants, shops, and entertainment for which New York is famous.


2:00 - 2:40 Panel Discussion: Assembling and Scaling the Team Your Content Stewardship Strategy Requires

• Discover how experienced content and asset managers have built and grown teams as their departments have matured

• Find out how your tool selection may affect which roles are essential

• As you’re tasked with more complexity—larger file sizes, converting more assets, managing content as its production accelerates—how do you scale your team?

Moderator:

Kevin Groome, Founder and Chief Evangelist PICA9

Panelists:

Dan Rosenberg, Associate Director, Asset Management TIME INC. STUDIOS

Jonathan Phillips, Senior Manager, Photography and Digital Asset Management MARRIOTT INTERNATIONAL

Kathryn Gronsbell, Digital Collections Manager CARNEGIE HALL

2:40 - 3:00 Networking Break and visit exhibits

3:00 - 3:30 Panel Discussion: Key Metrics to Analyze the Efficiency of Your DAM and Promote User Satisfaction

• DAM systems can provide a variety of metrics, but what data is most important and how can you use it?

• Metrics are your ammunition! Turn soft-savings into hard numbers—defending your team with demonstrated ROI

Moderator:

Roy Walter, Consultant DIGITAL MEDIA SOLUTIONS

Panelists:

Alexandra Bernet, Digital Asset Manager CONDÉ NAST

Jessica Gallagher, Digital Art Asset Manager REVLON COSMETICS

Natalie Daller, Digital Asset Specialist PAMPERED CHEF

3:30 - 4:00 Case Study: Realizing an Asset’s Value—Its ONLY as Good as Its Metadata!

Without the proper information associated with a piece of content it becomes inaccessible for future use and its future ROI is lost. Ensuring that assets and content are tagged appropriately and accurately is an essential function of stewards of an organization’s assets. This process starts with assessing all the pieces of relevant information about your content and developing a schema to ensure this tagging is done properly. Hear from one with experience about how to do this and how it could go terribly wrong.


4:00 Conference Concludes

*Invited speaker


“ The diversity of topics was amazing. [I] really

liked the amount of time allowed for q&a. Great

hearing other perspectives.”

Danny Rickard, Director, Creative Operations, TEAMPEOPLE

“ [The] Creative Operations Exchange was a great

collection of smart, solution-minded people

sharing so openly—I felt validated and energized.”

Lynn Smith, VP, Client Services, SCHAWK MARKETING

“ This conference was very relevant to my role. IEN did

a great job providing a variety of relevant content!”

Kylie Turnauer, Senior Manager, Marketing Operations, CARMAX



Gold SponsorsDiamond Sponsor Platinum Sponsors

Silver Sponsors

Bronze Sponsor

Media Partners

Insight Exchange Network, LLC (“IEN”) has a limited number of sponsorship opportunities in a variety of packages to help you get your message out to attendees. Sponsorship pricing is based on packages and start at low out-of-pocket. We can customize a variety of solutions to provide you with the best possible network opportunity.

For more information, contact Corinne Smart at 704-649-3860 or email [email protected]

Sponsorship and Exhibit Opportunities

TEAM DISCOUNTS

· Three Delegates will receive a 10% DISCOUNT

· Four Delegates will receive a 15% DISCOUNT

· Five Delegates or More will receive a 20% DISCOUNT

Please call Will Adams to make your group reservation at 704-649-3860 or email [email protected] and Cancellations: For information on refunds and cancellations please visit our website: www.insightxnetwork.com

Discounts may not be combined.

PricingPart I or II Only Early Bird: Before JAN.1 After JAN.1

Solution Provider $1399 $1599

End User $1199 $1399

Non-Profit $799 $999

Part I & II Early Bird: Before JAN.1 After JAN.1

Solution Provider $1899 $2199

End User $1499 $1799

Non-Profit $999 $1199

Register for both parts I and II for the best value and to maximize your attendance!

Hilton Garden Inn Central Park South 237 West 54th Street New York, New York 10019 P: (212) 253-6000

HOTEL INFORMATION

IEN has reserved a limited number of rooms at the Hilton Garden Inn, guestrooms are $119+tax/night.

Cut-off date for this rate is January 7, 2018. To take advantage of the conference room rate, mention code “IEN”.

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digital assets & content - · pdf file 2 as content velocity increases and the volume of...

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