Digital Best Practices:

Making Your Website Senior

Friendly

Increase your font size

• Your website should be using AT LEAST a 12-

point font as a default and no smaller. Your goal

is to make seniors read your site with ease. It

should also give them the option to increase the

font size so they can customize it to their

needs.

• Also use sans serif fonts for readability.

Hyperlink De-Clutter

• Hyperlinks should be in a larger font size to

make it easily visible and easily clicked on. If

you make it the same font as the surrounding

area they may miss the important information.

• Hyperlinks should also be separated and not

clustered in the same area. White spaces

between will help avoid the clustered look.

Website Body Text Formatting

• Each topic of discussion needs a clear headline informing the reader what the following paragraph will be about. The key point needs to be the first delivered first and each support point comes after.

• Break information into small sections to avoid informational overload. If you list or give instructions number the steps to make it easy to keep track.

Use layman’s Terms

• Don’t use industry jargon or slang. Not

everyone knows the industry speak and your

website should pitch you, your company and

your product in the simplest terms.

Make Site Navigation Easy

• Use clearly labeled buttons like “Home,” “Next,

” and “Back.” Site tabs should also be clearly

labeled “Home Page” “Contact Us” “Policies.”

Multimedia Usage

• Use photos only if they support and enhance

your message. If they don’t it just makes it a

distraction from what they should be reading.

• If using video on your site please, provide a

transcript and audio for accessibility. As some

do not have fast internet access but wish to

have access to additional resources.

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