digital branding - introduction
TRANSCRIPT
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Брандовете в дигиталната епоха
10.10.2017
Жюстин Томс
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Жюстин
Томс
JustineToms.com
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КОИса
най-влиятелните
марки?
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Internet penetration,
channels,
audience in Bulgaria.
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4 155 050 Internet users as of Jun 30, 2016,
58.2% penetration
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3,300,000 Facebook subscribers on June/2016,
46.2% penetration rate
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WEB 2.0
User centric
User generated
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Блогърите,
блоговете
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Как да подберем блогъри, с които да работим?
1. На кое място е в класацията TopBlogLog.com – възможно е да не е много напред,
но ако е сред първите 100-200 със сигурност не бива да се игнорира.
2. От колко време съществува блога?
Колкото повече – толкова по-добре. Под две години е някак несериозно.
3. Колко често има публикации?
Под 1 на месец може да се счита, че блогът не се позиционира добре.
4. Какво е съотношението “стимулирани” (тип платени, срещу подарък, друго)
към органични публикации има в блога?
Ако е 50 на 50 и нагоре – нещата не са на добре.
5. Има ли коментари и какви са?
Дооооста важно. Колкото повече – толкова по-добре и тук.
6. Какви са останалите социални канали на блогъра и до колко души
достига чрез тях (последователи в twitter, instagram, pinterest,
fb личен профил и фен страница, Li и т.н.)?
7. Има ли блогърът активен блогърски живот и офлайн – събирания на блогъри,
лекции или участия като блогър, #tbb и т.н.
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Основни фактори:
Темпо
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Основни фактори:
Позитивно(дори в кризисни ситуации)
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Основни фактори:
Интерактивно(все пак сме в Интернет)
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Основни фактори:
Готовност забягане на дълги
разстояния
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Основни фактори:
Разнообразие в постовете
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Основни фактори:
Тематичен план
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Основни фактори:
Релевантност
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Основни фактори:
Екипност
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Основни фактори:
Своевременна реакция
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Основни фактори:
Активна връзка свсички други
комуникационни канали и дейности
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Social mediaHow?
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Канали
Сайтът ни
Блогът ни
Фейсбук
Туитър
Инстаграм
G+
Имейл нюзлетър
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Изводи
Силни послания
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Изводи
Силни визии
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Изводи
Влиятелни личности
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Изводи
Консистентност
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Изводи
Постоянство
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Изводи
Креативност
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Изводи
Ангажирани хора
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Изводи
„Да яхнем вълната“
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Благодаря за вниманието!Желая успех!