digital business considerations for mobile operators

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Digital business Jesper Rhode | Marketing LATAM

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Digital business

Jesper Rhode | Marketing LATAM

Ericsson Internal | 2016-07-12 | Page 2

Ericsson Internal | 2016-07-12 | Page 3

Digital advertising

Ericsson Internal | 2016-07-12 | Page 4

Digital advertising Web x Mobile - Brazil

Ericsson Internal | 2016-07-12 | Page 5

E-Commerce Brazil

Ericsson Internal | 2016-07-12 | Page 6

Where is my focus?

Mobilshopping 2011 @ www.dwarf.dk/

www.teleankenaevnet.dk

5G Rev C | Commercial in confidence | , Rev | 2015-06-15 | Page 7

Operators x OTT

Ericsson Internal | 2016-07-12 | Page 8

Excellence of customer relationship in the networked society

We talk about our products We talk about our values Our customers talk about our values Our customer create our products with us

Ericsson Internal | 2016-07-12 | Page 9

Excellence of customer relationship in the networked society

Ericsson Internal | 2016-07-12 | Page 10

Make my company digital

Ericsson Internal | 2016-07-12 | Page 11

Make my company digital

Ericsson Internal | 2016-07-12 | Page 12

Ericsson Internal | 2016-07-12 | Page 13

Your phone

Your name

+55 21 99999 9999

SMS code

Ericsson Internal | 2016-07-12 | Page 14

Get it before your neighbor

Ericsson Internal | 2016-07-12 | Page 15