*This research was conducted in 2017. © 2017 Splunk Inc. All rights reserved. Splunk, Splunk>, Listen to Your Data, the Engine for Machine Data, Splunk Cloud, Splunk Light, and SPL are trademarks and registered trademarks of Splunk, Inc. in the United Sates and other countries. All other brand names, product names, or trademarks belong to their respective owners.

Read more in the white paper at splunk.com/digital-transformation-trailblazing

Executives expect machine datato add value to their business

Decision Making Speed & Accuracy

Customer Experience

Reducing Costs

Boosting Productivity

Improving Security &

Minimizing Risk

Executives expect machine datato add value to their business

Decision Making Speed & Accuracy

Customer Experience

Reducing Costs

Boosting Productivity

Improving Security &

Minimizing Risk

Get more from your data

Executives anticipate many business benefits as they gain critical insights

from their machine data.

41%41%of respondents believe enhancing customer experience will be the top benefit from turning machine data into valuable insight.

Get more from your data

Executives anticipate many business benefits as they gain critical insights

from their machine data.

41%41%of respondents believe enhancing customer experience will be the top benefit from turning machine data into valuable insight.

of executives rate the ability to derive real-time insights and

business value from machine data as critical or very importantfor their organization.

In fact

68%In fact

68%

of executives rate the ability to derive real-time insights and

business value from machine data as critical or very importantfor their organization.

In fact

68%In fact

68%

So how do you stand out?

53%53% of organizations that are making department level changes believe machine data will have the potential to provide business value.

Tap into the power of your machine data.

Organizations that are more advanced in their digital journey are more likely to recognize the value of machine-generated data.

So how do you stand out?

53%53% of organizations that are making department level changes believe machine data will have the potential to provide business value.

Tap into the power of your machine data.

Organizations that are more advanced in their digital journey are more likely to recognize the value of machine-generated data.

Top Drivers For Adoption

Improving customer acquisition &

retention

Improving security or minimizing risk

Reducing cost through automation

& improved e�ciency

Enhancing customer

experience

Deriving actionable insights

from your data

Executives believe these areas are very important or critical

77%72%71%71%70%

Top Drivers For Adoption

Improving customer acquisition &

retention

Improving security or minimizing risk

Reducing cost through automation

& improved e�ciency

Enhancing customer

experience

Deriving actionable insights

from your data

Executives believe these areas are very important or critical

77%72%71%71%70%

55%55%Of executives feel they are

moving with the massesin their progress with the

digital business transformation.

For most, the digital businesstransformation is well underway

Digital Business Transformation means adapting the organization to go “digital first” by revising and redefining business processes, organizational structures, and employee, customer and partner engagement by leveraging

such technology as big data and analytics, mobile, social, cloud or IoT.

55%55%Of executives feel they are

moving with the massesin their progress with the

digital business transformation.

For most, the digital businesstransformation is well underway

Digital Business Transformation means adapting the organization to go “digital first” by revising and redefining business processes, organizational structures, and employee, customer and partner engagement by leveraging

such technology as big data and analytics, mobile, social, cloud or IoT.

Digital Business Transformation: Leverage Your Data to Get Ahead

A survey with IDG Research Services of executives from 400+ organizations in the U.S., UK and Germany* found the following

Digital Business Transformation: Leverage Your Data to Get Ahead

A survey with IDG Research Services of executives from 400+ organizations in the U.S., UK and Germany* found the following