digital campaigns india

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Digital Campaigns India Compiled by Apollo Singh

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Digital campaigns India

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Page 1: Digital campaigns India

Digital Campaigns IndiaCompiled by Apollo Singh

Page 2: Digital campaigns India

Campaign: “Nokia Lumia your wish is my app”Concept: Beautiful crowdsourcing campaigns where Nokia asks users to submit app ideas and win prizes and get to feature on NDTV show. Results: Nokia received 35,000 app ideas in just one month

Page 3: Digital campaigns India

Campaign: Tata Docomo “A million fans - monetized”Concept: Grow the member base and engage the audience through contest, applications and daily engagement around the mainline marketing activities. Once the community reached critical mass the company built direct integration between Facebook, the website API’s for ecommerce and the backend billing system and launched exclusive offers for the community.Results: Over Rs. 1,00,00,000 (USD 200,000) worth of revenue generated from social media community, possibly the only brand to monetize social media directly

http://www.youtube.com/watch?feature=player_embedded&v=lQcdo3f3HkY

Page 4: Digital campaigns India

Campaign: Make my trip “Responsible Traveler – Amar Prem”Concept: Encourage people to stop scribbling & defacing Indian monuments & heritage and travel responsibly. A virtual monument was created on the website and couples can sketch on the image & leave love messages for each other.Results: Half a million clicks later, it was clear that people loved the idea. Thousands of doodles covered up the virtual monuments and the buzz from the activity got the attention of mainstream media with features appearing in Hindustan Times, Afaqs and more.

http://www.youtube.com/watch?feature=player_embedded&v=SShnFC8SGwY#!

Page 5: Digital campaigns India

Campaign: American Express “Did your designation just change”BRIEF: American Express Card wanted to target progressive professionals for its premium segment of paid credit cards with Rs 5000 annual fee, eligibility criteria of income more than Rs 8 lac. Thus, we created an Amex Referral App for them that worked on LinkedIn APIs to target potential customers..EXECUTIONLinkedIn users update their profiles whenever there is a designation or job change. Using LinkedIn API’s they created custom targeted banners for Professionals on LinkedIn who had recently updated their profile with a designation change – which was used as a surrogate for promotions. The banners spoke to the user in a relevant and direct manner.Results: Response rates improved 5X Cost per application came down by 80% ( 0.5% CTR on LinkedIn which is 5X lift on the norm of 0.1%)

Page 6: Digital campaigns India

Campaign: Expedia “Give them wings”Concept: Fly 100 street & working kids from Butterflies NGO on a fun filled 3 days holidays to Mumbai. For every ‘like’, Expedia would contribute Rs. 10 to their travel fund. And for every ten shares amongst your friends, Expedia would contribute Rs.10 to the travel fund. In addition, out of every booking made between Dec 25, 2011 and Jan 25, 2012, Expedia will put Rs.100 to the travel fund.Results: Upwards of 100,000 fans in just 4 weeks, 4500+ app usersMore than INR 1.2 million collected through facebook likes/invites & Expedia travel bookings Drove additional traffic to brand’s website

Page 7: Digital campaigns India

Campaign: Diesel “awesome twosome” http://dieselturnstwo.com/Concept: To make the 2nd anniversary sale viral they developed a microsite where people could generate their own personalized discount coupon to claim their discounts. Diesel created India’s first Facebook Flashmob through its employees to drive traffic to the microsite. Employees updated their relationship status from “single to in a relationship” status. Employees then responded to all the likes and comments with the message “cos single is boring, twosome is awesome, Diesel turns two.com” Results:Post became viral within 2 hours of activityMore than 30k unique visitors on the micrositeActivities achieved more than 75k impressions within two days

Page 8: Digital campaigns India

Campaign: M&M Ltd “Project W201”Concept: Create a campaign unlike anything Mahindra had done before, on digital. The campaign was divided into 4 activities to be executed with one monthReveal the name of the W201Guess the price of the XUV500 contestUnlock the XUV500 anglesReveal the XUV500 for yourselfResults: Mahindra’s XUV500 registered 5k+ bookings within 6 days of launchOver 100,000 visitor a day (highest traffic to an auto site in India)

Page 9: Digital campaigns India

Campaign: Fox traveler “Freaky Traveler hunt Facebook campaign”Concept: Users were asked to register through an interactive app on Facebook and stand a chance to host a travel show. Passionate travelers, freaks, young job seekers, etc. were invited to participate. Participants were encouraged to share their craziest pics and videos and a voting mechanism was introduced on Facebook. Results: Fan base on Facebook increased from 47k to 1.6 Lacs More 50,320 registrations received in 40 days

http://www.youtube.com/watch?v=vSvMkvrnw1k

Page 10: Digital campaigns India

Campaign: Hippo “Indian Food League”Concept: A crowdsourcing campaign in which Hippo asks T20 fans to support their regional teams by supporting their regional dishes. The campaign caters to the cricket fan's love for snacking and eating, while they watch their teams fight it out every evening.Results: Unknown

Page 11: Digital campaigns India

Campaign: Blackberry “India Action Challenge”Concept: Launched on Indian Independence day The “India Action Challenge” invites Indians to pledge to make the world a better place (Be it personal, or for the community) using a Facebook app. The campaign encourages users to take action to turn the pledge to reality and share proof through a photo by 4th of October. Winners will be based by 80% community voting and 20% panel review. Results:4,933 Pledges Made147 Actions Completed47 Action People

I participated in the campaign since I’m a bb users. I won a T-shirt with BB logo on it for taking pledge and sharing it on Facebook

Page 12: Digital campaigns India

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