digital capital week session
DESCRIPTION
Deck used to support "Is There An App For That' discussion at Digital Capital Week - June 15, 2010. Co-Presenters included Tammy Gordon (@floridagirlindc), Wendy Harman (@wharman) and Alison McQuade (akmcquade).TRANSCRIPT
![Page 1: Digital Capital Week Session](https://reader033.vdocuments.net/reader033/viewer/2022060108/554d3e37b4c90537678b4dce/html5/thumbnails/1.jpg)
MakingBigThingsHappen
Everythingischanging.Whatyouaredoingisn’tworkinganymore.Thestakesarehigherthanever.
Whatdoesitreallytaketomakeadifferenceinthedigitalage?
![Page 2: Digital Capital Week Session](https://reader033.vdocuments.net/reader033/viewer/2022060108/554d3e37b4c90537678b4dce/html5/thumbnails/2.jpg)
TechnologyandtheInternet,andtheirroleinourlives,haschangedhowwecommunicate,getandshareinformation,themediaweconsume,andthereasonsweengagewitheachother‐onlineandof>line.Theeffectsofthesechangesarebeingfeltbyallofus,everyday,allthetime.
![Page 3: Digital Capital Week Session](https://reader033.vdocuments.net/reader033/viewer/2022060108/554d3e37b4c90537678b4dce/html5/thumbnails/3.jpg)
[3Things]
![Page 4: Digital Capital Week Session](https://reader033.vdocuments.net/reader033/viewer/2022060108/554d3e37b4c90537678b4dce/html5/thumbnails/4.jpg)
[240Seconds]
![Page 5: Digital Capital Week Session](https://reader033.vdocuments.net/reader033/viewer/2022060108/554d3e37b4c90537678b4dce/html5/thumbnails/5.jpg)
[Ideastorm]
![Page 6: Digital Capital Week Session](https://reader033.vdocuments.net/reader033/viewer/2022060108/554d3e37b4c90537678b4dce/html5/thumbnails/6.jpg)
[MustReads]
![Page 7: Digital Capital Week Session](https://reader033.vdocuments.net/reader033/viewer/2022060108/554d3e37b4c90537678b4dce/html5/thumbnails/7.jpg)
Thereisno‘rightway’toblogEverythingissocial:Whatpeoplearedoing,whyitmatters,andwhatyoushoulddoaboutit.
RelationshipsMatter:Why(andhow)youbuildmorethanabiglistofnames.
Sayanything:Howcontentdrivesactivityandwhatyoushouldbecreatingtodriveresults.
Getoffthecouch:Whenyouhaveanaudiencereadytotakeaction,whatshouldyouaskthemtodo.
![Page 8: Digital Capital Week Session](https://reader033.vdocuments.net/reader033/viewer/2022060108/554d3e37b4c90537678b4dce/html5/thumbnails/8.jpg)
[Social]
![Page 9: Digital Capital Week Session](https://reader033.vdocuments.net/reader033/viewer/2022060108/554d3e37b4c90537678b4dce/html5/thumbnails/9.jpg)
Listen
Learn
Participate
Adapt
![Page 10: Digital Capital Week Session](https://reader033.vdocuments.net/reader033/viewer/2022060108/554d3e37b4c90537678b4dce/html5/thumbnails/10.jpg)
![Page 11: Digital Capital Week Session](https://reader033.vdocuments.net/reader033/viewer/2022060108/554d3e37b4c90537678b4dce/html5/thumbnails/11.jpg)
Look for opportunities to offer information or action items where people are looking for them.
![Page 12: Digital Capital Week Session](https://reader033.vdocuments.net/reader033/viewer/2022060108/554d3e37b4c90537678b4dce/html5/thumbnails/12.jpg)
Don’t worry so much about collecting people like bottlecaps.
Worry about filling your niche and providing value where the people are.
![Page 13: Digital Capital Week Session](https://reader033.vdocuments.net/reader033/viewer/2022060108/554d3e37b4c90537678b4dce/html5/thumbnails/13.jpg)
Look for opportunities to meet potential community members offline to supplement your online relationship.
![Page 14: Digital Capital Week Session](https://reader033.vdocuments.net/reader033/viewer/2022060108/554d3e37b4c90537678b4dce/html5/thumbnails/14.jpg)
[Content]
![Page 15: Digital Capital Week Session](https://reader033.vdocuments.net/reader033/viewer/2022060108/554d3e37b4c90537678b4dce/html5/thumbnails/15.jpg)
Whatdopeoplewant(andrespondto)?
Timely,relevant,compellinginformation
![Page 16: Digital Capital Week Session](https://reader033.vdocuments.net/reader033/viewer/2022060108/554d3e37b4c90537678b4dce/html5/thumbnails/16.jpg)
Howdoyouknowwhattocreate?
DemographicPsychographicTechnographicBehavioral
![Page 17: Digital Capital Week Session](https://reader033.vdocuments.net/reader033/viewer/2022060108/554d3e37b4c90537678b4dce/html5/thumbnails/17.jpg)
Anythingcanbecome(good)content
Human…ize Personal…ize Local…izeOperational…ize Granular…ize Opportunity…ize
![Page 18: Digital Capital Week Session](https://reader033.vdocuments.net/reader033/viewer/2022060108/554d3e37b4c90537678b4dce/html5/thumbnails/18.jpg)
Some(Starter)Ideas100Days1Picture20Questions60Seconds50States
ReadThisDoThatTellHimAskHerSaywhat?
NewsBusinessSportsCultureWeather
![Page 19: Digital Capital Week Session](https://reader033.vdocuments.net/reader033/viewer/2022060108/554d3e37b4c90537678b4dce/html5/thumbnails/19.jpg)
[Relationships]
![Page 20: Digital Capital Week Session](https://reader033.vdocuments.net/reader033/viewer/2022060108/554d3e37b4c90537678b4dce/html5/thumbnails/20.jpg)
TheImportanceofConversation
OrWhyYouAreWastingYourTimeonSocialIfYou’reOnlyTalkingtoYourself
![Page 21: Digital Capital Week Session](https://reader033.vdocuments.net/reader033/viewer/2022060108/554d3e37b4c90537678b4dce/html5/thumbnails/21.jpg)
Find the Voice(s) for Your Org 1. Identifyyoursocialcommunicationsspokespersons.
• Leadership• MediaSpokespersons• BrandAmbassadors• Volunteers• Writers,EditorialStaff
2.Uniquevoicemoreimportantthantitle.3.Socialstarsareinyourmidst.Find&enlistthem.
![Page 22: Digital Capital Week Session](https://reader033.vdocuments.net/reader033/viewer/2022060108/554d3e37b4c90537678b4dce/html5/thumbnails/22.jpg)
TrainFirst,ThenEmpower1. EstablishGuidelines.
ForAARP:BeTransparent,BeResponsible,BeNonPartisan,BeTrained,BeResponsive
2.Knowwhereyourorganization’scomfortzoneisandstayinthesweetspot.
3.Donotcommittosocialifyouarenotpreparedtoconnect,engage,respond,banter.
![Page 23: Digital Capital Week Session](https://reader033.vdocuments.net/reader033/viewer/2022060108/554d3e37b4c90537678b4dce/html5/thumbnails/23.jpg)
Havenofear.Ok,somehealthyfear.
• Talktopeopleyouknow.• Talktopeopleyouwanttoknow.• Talktopeopleyoudon’tknowthataretalkingaboutthingsyoucareabout.
![Page 24: Digital Capital Week Session](https://reader033.vdocuments.net/reader033/viewer/2022060108/554d3e37b4c90537678b4dce/html5/thumbnails/24.jpg)
TalkBack:Media
![Page 25: Digital Capital Week Session](https://reader033.vdocuments.net/reader033/viewer/2022060108/554d3e37b4c90537678b4dce/html5/thumbnails/25.jpg)
TalkBack:Customer/MemberService
![Page 26: Digital Capital Week Session](https://reader033.vdocuments.net/reader033/viewer/2022060108/554d3e37b4c90537678b4dce/html5/thumbnails/26.jpg)
TalkBack:Community
![Page 27: Digital Capital Week Session](https://reader033.vdocuments.net/reader033/viewer/2022060108/554d3e37b4c90537678b4dce/html5/thumbnails/27.jpg)
[Activation]
![Page 28: Digital Capital Week Session](https://reader033.vdocuments.net/reader033/viewer/2022060108/554d3e37b4c90537678b4dce/html5/thumbnails/28.jpg)
Donors are great…
But what do you do when…
![Page 29: Digital Capital Week Session](https://reader033.vdocuments.net/reader033/viewer/2022060108/554d3e37b4c90537678b4dce/html5/thumbnails/29.jpg)
…your donors aren’t Rich Uncle Pennybags?
![Page 30: Digital Capital Week Session](https://reader033.vdocuments.net/reader033/viewer/2022060108/554d3e37b4c90537678b4dce/html5/thumbnails/30.jpg)
EVERYONE H
AS
DIFFERENT
TALE
NTS
![Page 31: Digital Capital Week Session](https://reader033.vdocuments.net/reader033/viewer/2022060108/554d3e37b4c90537678b4dce/html5/thumbnails/31.jpg)
check-in
submit an idea
review
rate
blog
bookmark
stumbleupon
website facebook
retweet
link
@ mention
embed
like it
share
vote
comment
buzz
tag
digg host an event
recruit give feedback
create
use it in a presentation
write
talk
![Page 32: Digital Capital Week Session](https://reader033.vdocuments.net/reader033/viewer/2022060108/554d3e37b4c90537678b4dce/html5/thumbnails/32.jpg)
76% of all givers are motivated by friends and family
Givers of money, time, shared links, tweets, ReTweets, reviews, votes, ratings, comments, blog posts…
![Page 33: Digital Capital Week Session](https://reader033.vdocuments.net/reader033/viewer/2022060108/554d3e37b4c90537678b4dce/html5/thumbnails/33.jpg)
Let go
Trust that they know the best way to communicate and motivate their network
![Page 34: Digital Capital Week Session](https://reader033.vdocuments.net/reader033/viewer/2022060108/554d3e37b4c90537678b4dce/html5/thumbnails/34.jpg)
Example: Atlas Corps
![Page 35: Digital Capital Week Session](https://reader033.vdocuments.net/reader033/viewer/2022060108/554d3e37b4c90537678b4dce/html5/thumbnails/35.jpg)
[IdeaStorm]
![Page 36: Digital Capital Week Session](https://reader033.vdocuments.net/reader033/viewer/2022060108/554d3e37b4c90537678b4dce/html5/thumbnails/36.jpg)
Scenario:Themedia(andeveryoneelse,onlineandof>line)istalkingaboutyourissue–butnotyourorganization.Challenge:Howdoyoudemonstrateyourcredibility,expandyourreach,andgethelpadvanceyourcause?
![Page 37: Digital Capital Week Session](https://reader033.vdocuments.net/reader033/viewer/2022060108/554d3e37b4c90537678b4dce/html5/thumbnails/37.jpg)
Thereisno‘rightway’toblogTools People
Content Activities
![Page 38: Digital Capital Week Session](https://reader033.vdocuments.net/reader033/viewer/2022060108/554d3e37b4c90537678b4dce/html5/thumbnails/38.jpg)
24Hours
7Days
30Days
100Days
365Days
![Page 39: Digital Capital Week Session](https://reader033.vdocuments.net/reader033/viewer/2022060108/554d3e37b4c90537678b4dce/html5/thumbnails/39.jpg)
[People]
![Page 43: Digital Capital Week Session](https://reader033.vdocuments.net/reader033/viewer/2022060108/554d3e37b4c90537678b4dce/html5/thumbnails/43.jpg)
Wendy Harman
[email protected] www.facebook.com/redcross
http://blog.redcross.org/ @redcross @wharman