digital champion media kit spring 2015

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1971 University Boulevard • Lynchburg, Virginia 24502 Advertising Director • 434-582-2128 • [email protected] Spring 2015 Policies, Rates and Schedule

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Page 1: Digital Champion media kit spring 2015

1 9 7 1 U n i v e r s i t y B o u l e v a r d • L y n c h b u r g , V i r g i n i a 2 4 5 0 2Advertising Director • 434-582-2128 • [email protected] Spring 2015Policies, Rates and Schedule

Page 2: Digital Champion media kit spring 2015

With repetition being the key to memory, exposing an advertisement to a consumer at least three times has proven to cause a lasting effect on the human brain.

why advertise?

Think outside these boxes...

- Full Color Ad- Weekly Specials and Discounts- Coupons and Inserts- Custom Designed Ads

Let us help make your admemorable and bring new and friendly faces to your business. We can design yourad for you at no additional charge!

Full Page6 col. (9.75in) x

19.25in

Showcase your advertisement in our special issues!

Half Page6 col. (9.75in) x

9.625in

Quarter Page3 col. (4.819in) x

9.625in

Figuring the Price: # of columns x # of inches x Rate = Total Price

Welcome BackWelcome the student body back to town and introduce yourself to new students arriving for the spring semester. Inform them on where to go to spend their Christmas gift cards and cash!

Deadline: Jan. 14 Publishes: Jan. 20

College for a Weekend (Feb. 12 - 15 & Apr. 9 - 12)High school students and their parents will visit Lynchburg in hopes of finding the college and city perfect for their lives. How will they know where to go in the area to eat, shop or relax? These dates correspond with the two C.F.A.W. issues.

Deadline: Jan. 28 Publishes: Feb. 3Deadline: March 25 Publishes: March 31

For more information on College For A Weekend, visit: www.libertycfaw.com

Spring Break (March 7-15)Students will be deciding on where they will spend their Spring break. Do you know where they should go? Many students will be completing mid-term projects and exams. Do you have any specials for this week as they prepare?

Deadline: Feb. 25 Publishes: March 3

Graduation IssueAs family and friends travel to Lynchburg, the students at Liberty will be winding down the final stretch before graduation. Do you have any deals or products you would like to feature? Do you have live music, or a food special that college students, friends and family would jump at? Remember, this is your last chance to reach our senior class!

Deadline: April 22 Publishes: April 28

Page 3: Digital Champion media kit spring 2015

Other Rates National Ratespolitical open rate national display

national display — recurring

non-profit

color rates

Column inches Cost per inchOpen rate $6.85This includes all non-campus (local, county, state and national) ads placed by candidates and/or supporters. Ads must state the name of the purchaser.

pre-printed insertsRate: $500 4 or more per semester: $475(Inserts available for on-campus publications only )

Column issues Cost per inch

Open rate $9.08

Column issues Cost per inch Savings

300” sem/ or 600”/year $8.06 20%

Rates are based on total advertising inches for the academic semester. To earn volume discount, account must have a valid, signed contract on file in the Champion advertising office for each semester or academic year. Account will be billed difference between the rate billed and the rate earned on unfulfilled contracts. All contractual agreements are between the Champion and the National Sales Agent.

Local Retail Ratesopen rate

local display

Column inches Cost per inchOpen rate $6.85

This is not a commissionable rate. For an account to earn a local rate, its advertising must contain an address or contact in Lynchburg or surrounding area.

Column inches Cost per inch Savings60” - 119” $6.55 4%120” - 179” $6.46 8%180” - 239” $6.27 12%240” - 299” $6.07 16%300” or more $5.88 20%

Column inches Cost per inchOpen rate $4.43

Rate includes all campus and non-campus organizations offering services not-for-profit.

About the Champion...Total Circulation: 15,500 •5,000 on campus •10,500 homes in the Lynchburg Area

Printing: •Each page is printed in full color •We use the latest Adobe design programs available. •Newspapers are published 11 times per semester (once per week). •The page count of the Champion may range from 12 to up to 24 pages.

Distribution: •Our newspapers are distributed at over 60 locations on and off campus which are convenient for students and guests visiting the university. •Each week, 10,500 newspapers are mailed to the Lynchburg community.

What’s New: Don’t forget to ask about Advantage Labels advertising, front page banners and web advertising! Check out our website at: www.liberty.edu/champion.

LIBERTYCHAMPION

Open rate Free

Publication Schedule

Volume 32 | Issue 11 Lynchburg, VirginiaTuesday, december 2, 2014

®

Emily [email protected]

As the Flames walked off the field fol-lowing a loss to Charleston Southern in the last home game of the season two weeks ago, making the Football Championship Subdivision playoffs seemed to be an im-probable dream more than a legitimate possibility.

With Liberty’s postseason hopes on the line in the final seconds of the ensuing game, Coastal Carolina kicker Alex Ca-tron lined up for a 24-yard field goal and the No. 1 Chanticleers had all but sealed a Big South Championship. But the Flames had other plans. As time expired, Liberty defensive end Chima Uzowihe got a hand on the ball, blocking the kick and sending the Flames to the playoffs for the first time in school history.

“I attended Liberty’s first football game in 1973 at age 11, and I had been waiting for Liberty to make the playoffs since then — for more than 40 years,” President Jerry Falwell said. “… I (am) so proud of (Ath-letic Director) Jeff Barber, (Head) Coach Turner Gill and the guys on the team for

finally breaking down that barrier for Lib-erty University. … It is so wonderful to see how Coach Gill has built incredible char-acter in the players on the team. He leads by example, and the result has been a team that plays with more heart than any football team I have seen on the field.”

The Flames continued to make history when they traveled to Harrisonburg, Vir-ginia, and beat the James Madison Univer-sity Dukes Saturday, Nov. 29, with a score of 26-21. In addition to winning its first playoff game in program history, Liberty snapped a six-game losing streak against

the Dukes and put a stop to the Dukes’ seven-game winning streak.

According to Falwell, who received the game ball following Saturday’s game, Lib-erty’s current success is “worth every penny we’ve invested in the program,” and win-ning against high-caliber opponents “will open new doors for our football program in so many ways.”

Gill said he was pleased the team persevered in order to reach the playoffs.

“I’m so proud of this football team,” Gill said in a News & Advance article. “They could have given up a whole lot of times

this season, but they haven’t. They continue to fight. … They continue to understand what belief is, what faith is and what team-work is.”

Falwell praised Gill, saying he has played a vital role in the development of the foot-ball program over the past few years.

“Jeff Barber and I are proud to have played a role in bringing Coach Turner Gill to Liberty University,” Falwell said. “He is definitely the right man in the right place at the right time to take Liberty University football to the next level with integrity and in a way that honors Christ.”

As they continue their playoff run, the Flames will travel to Villanova, Pennsyl-vania, to take on the No. 6 seed Villanova University Wildcats Saturday, Dec. 6 at 4:30 p.m. Tickets are $20 each and can be purchased online by searching “tickets” on Liberty’s website or by calling 434-582-7328. The game will also be broadcast on ESPN3, ESPN’s online live streaming service.

BROWN is the editor-in-chief.

FLAMES PLAY ONH I S T O R Y I S M A D E

“I’m so proud of this football team. They could have given up a whole lot of times this season, but they haven’t.

They continue to fight. They continue to understand what belief is, what faith is

and what teamwork is. — TURNER GILL

FROM THE STAFF AT THE L IBERTY CHAMPION

w e l c o m e t o t h e p l a y o f f s

Joel Coleman | liberty news serviCe

Track and Field honors teammate B2

Contact advertising director Omar Adams at 434-582-2128 or email [email protected]

Page 4: Digital Champion media kit spring 2015

Homecoming gives alumni a chance to relive times at Liberty.

News

A3

Lady Flames soccer burns UNC-Asheville in shutout.

Sports

B1

Zibandeh Abedini stays true to her faith even in dangerous times.

Feature

B6

INSIDE THE CHAMPION

WEATHER

Tomorrow: SUNNY

SHOWERSHIGH: 74 LOW: 54

Volume 32 | Issue 6

Lynchburg, Virginia

Tuesday, OcTOber 7, 2014

SportsFeature

B1B5

NewsOpinion

A1A4

Marczewski leaves Lynchburg B5

Homecoming heartbreak B1

®

f l a m e s r e u n i t e

Courtney russo| Liberty Champion

HOMECOMING — Liberty alumni gather for tailgating parties before the football game.

D.C. rallyLeaders gather to discuss Israel

Lauren [email protected]

The Stand With Israel Rally took place in the Upper Senate Park in Washington, D.C., Sunday, Oct. 5 with more than 70 Liberty University students in attendance. Christian conservative speakers and Lib-erty University’s Senior Class President Chelsea Andrews took the stage to voice their support for the nation of Israel.Students followed Andrews along New Jersey Avenue with their posters held high and eyes looking toward the U.S. Capitol. With supporters around her, Andrews shared her thoughts on her op-portunity to speak to the students and Israel supporters. “Israel means a safe home for the Jew-ish people — a people that have been at-tacked and persecuted for thousands of years,” Andrews said. “It means safety for families, freedom of religion in the Middle East and the most humanitarian country in the world. Israel means security for America.”Students and supporters took their seats and gathered around the stage, wav-ing their Israeli flags while they waited for Penny Nance, CEO and president of Con-cerned Women for America, to welcome the speakers for the rally. Nance pledged her support for the Jewish people by quot-ing Edmund Burke, “All that is necessary for the triumph of evil is that good men do nothing.”

The crowd’s voice grew louder, chant-ing, “We will stand. We will stand.” Other speakers also took their turn to

See ISRAEL, A8Judaic Studies moved

Registration approaches end

CJS relocated from DeMoss Hall to new libary

Efforts made to avoid low student voter turnout on election day

Josh [email protected]

After years of being hidden in the back of DeMoss Hall, the Center for Judaic Studies (CJS) has been moved to the Jerry Falwell Library, allowing stu-dents easier access. “I believe it was an astute move and am so glad the Center for Judaic Stud-

ies has moved into a strategic location,” Dr. A. F. Mickahall, an adjunct profes-sor with a Ph.D. in Jewish Studies, said. “This new location gives the center greater visibility to all students, fami-lies, faculty and other guests who visit, tour or conduct research in the library.” According to Dr. J. Randall Price, the executive director for the Center of Judaic Studies, the move was a deci-

sion made by the administration due to construction and renovations to make room in DeMoss Hall for the School of Education.“DeMoss wasn’t as accessible,” Price said. “(The move) gives us an opportu-nity now for people who come to the library — students, faculty, classes and

See RELOCATION, A2 Charae mCQueen | Liberty ChampionHISTORY — Artifacts from the museum in the library.

David Van [email protected]

During the 2014 Lynch-burg City Council race, several people, including Montgomery Pace, chairwoman of the Col-lege Republicans of Liberty University, sacrificed much of their time to motivate students to vote. When only 198 showed up at the Liberty precinct, the Lynchburg community turned a curious eye toward campus.Pace, along with Liberty ad-ministration, understood the importance of getting the right people into Lynchburg City Council. Several projects at Liberty University, including

the Wards Road Bridge, which students use day after day, hap-pened thanks to dedicated poli-cy makers and advocates of the university.More importantly, they un-derstood the importance of the voting precinct here on campus. Even though the election was held on the last day of finals, when students turned out in low numbers, it reflected poorly on Liberty’s student body. In 2008, before students had the luxury of voting at the Vines Center (Ward III Pre-cinct 2), they began registering and had to travel to vote at Her-itage Elementary School (Ward III Precinct 4).

In elections that followed, heavy turnout of students made for long lines of at least two hours for some students to cast ballots. Because of that and because students were tak-en to the precinct via bus, the university gave students the day off from school to accommo-date student voting. Following the voting issues, Liberty entered into a long debate with government of-ficials over whether the cam-pus should be given a voting precinct of its own, much like the University of Virginia had its own voter precinct and poll-ing place. For more than two years, arguments went back

and forth.By Feb-

ruary 2012, the city registrar was forced to notify the State Board of Elections, as Liberty registered 4,122 students with the university address. The pre-cinct lines were redrawn to pro-vide Liberty students an oppor-tunity to vote on campus. With the ability to vote on their way to class or back to the dorm, a precinct at the Vines Cen-ter made voting much easier than before.“(Liberty) started way back

See VOTE, A7

VOTE

JoeL CoLeman | Liberty news serviCeLUXURY — Students enjoy convenience of voting in Vines Center.

Advertising deadlines are set one week prior to publishing. For sales, the advertising contracts need to be submitted at that time to secure a position in the next edition. Ads purchased after deadline will only be placed if space is available. This deadline gives us time to make minor changes to existing ads or to place ads that you have created. However, for ads that need to be created and designed, more time will be needed. If this is your first advertisement, you will need to allow extra time for development.

A proof may be requested for ads designed by our staff. Proofs will be sent no later than Thursday before the publication date and will be the final proof unless otherwise notified. All changes to be made must be submitted by 3 p.m. Friday before publishing. A second proof will be sent only if deemed necessary by our staff. Late changes to design will only be accepted if they greatly affect the content of the ad.

All artwork must be submitted in one of the following electronic formats: PSD, JPEG, INDD or PDF. A fax is acceptable to submit text for ads being designed by our staff; however, text will be retyped for final art. Ads created in Publisher must be saved or exported into a PDF Document. Please note that we can not make changes to these files.

All property rights including any copyright interest to any advertisement produced using artwork, creative ability and/or typography furnished or arranged by the Liberty Champion will be property of the Liberty Champion. No such ad or any part thereof may be reproduced in other publications without prior written consent of the Liberty Champion.

The Champion reserves the right to edit, modify, classify, reject or cancel any advertising deemed objectionable, whether in subject matter, illustration or content at any time. This includes the right to re-border or reduce advertisements in order to accommodate page column widths or to insert the words “Paid Advertisement” at the top or bottom of any advertisement simulating news material.

Ads must in no way represent products, activities or morality that are in opposition to the Liberty Way (student conduct policy handbook) or openly against the doctrines held by Liberty University. This may include but is not limited to alcohol use, tobacco or drug use, sexuality (including immodesty) or opposing religions and ideas. Ads that contradict university policy will be altered or rejected depending on content.

The Liberty Champion does not guarantee ad position. Ads will be placed in accordance to the design and layout of the issue. Ads may be placed by request in a specific location only if the layout and design are compatible. Failure to meet position requests will not constitute cause for adjustment, refund or rerun.

It is the responsibility of the advertiser to notify The Liberty Champion if an error has occurred in an ad within one week after publication. Error notification later than one week will receive no attention. Make-good and credit adjustment disputes will be considered on an individual basis. Adjustments will be made only for the portion of the ad in error and only for the first insertion of the ad. No allowance will be made for errors that do not materially affect the value of the advertisement as determined by The Liberty Champion.

Credit will be established on a per client basis. Payment is expected within 30 days of publication date. Accounts with a balance of more than 30 days past due may be subject to a 1.5% service fee of the total unpaid account balance. Other penalties may include but are not be limited to refusal of advertising or require non-refundable payment in advance until credit is re-established.

Failure to receive invoice or proof is not recognized as a valid reason to withhold payment. Verbal agreements, promises or waivers of any nature not contained in this rate card shall not be binding.

For questions regarding advertising guidelines, please contact advertising director Omar Adams at [email protected] or call 434-582-2128.

Advertising Policies and Guidelines

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