digital connect · 2018. 3. 21. · national research corporation, 2nd quarter, 2016 (after the...
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Digital ConnectHealthcare Digital Marketing
Go beyond one-way tactics and develop more personal
relationships with your patients and prospective patients.
Digital Connect is built to boost your healthcare brand’s email,
social, web, and media performance with strategy, creative,
management, and analytics reporting.
Builtto perform.
Social
Web
Media
Reporting
PROCESS
DISCOVER
Understand where you are and where you intend to be.
DEVISE
Chart a roadmap to achieve your desired future state.
DEVELOP
Perfect execution of your brand expression.
DEPLOY
Launch the brand to all audiences, starting with internal.
DISCIPLINE
Live the brand. Build equity. Consistently measure +
monitor performance.
Whether starting fresh or working with an existing name
and logo, Ten Adams helps clients uncover the true core of
their brand by developing key priorities + initiatives that will
bring the brand to life as never before.
Let’s get things done.
5D
We work with you to develop the strategy,
create and post the content, manage the
campaign, and provide the metrics to help
you demonstrate ROI — keeping you and
your busy staff focused on your existing
communications initiatives. Your future
patients are out there looking for information
and making healthcare choices with the help
of social media. They can’t choose
your hospital for care if you aren‘t
involved in the conversation.
Get involved
in the
Conversation
SocialF
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41% of people said
social media would
affect their choice
of a specific doctor,
hospital, or
medical facility.
A cost-effective turnkey social media marketing program that can effectively enhance your hospital’s social media presence while saving valuable staff time.
Strategy + Design
Strategic alignment and social roadmap based
on priority goals
Content Creation and Curation
Creative development of branded assets
Management
Strategic editorial calendar and dedicated
account manager
Social Media Optimization
Boost channels for cohesive brand awareness, authority, and reach
The Details
PwC HRI Social Media Consumer Survey
“It is the only hospital I would use.”National Research Corporation, 2nd Quarter, 2016
(after the launch of the brand campaign in February, 2016).
Brand loyalty
15.89% increase.
The digital strategies used for Augusta University
Health have amplified their significant brand growth. Together, we have worked to see a 36% increase in
social subscribers and a 564% increase in reach.
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There is no substitute for great content.
Digital Connect is comprehensive and
singularly dedicated to the unique
nature of hospital brands — because
we know healthcare like no one else.
When it comes to consumers and what
drives engagement, we’ve been helping
healthcare clients connect with their
audiences for over 30 years.
Content that
Connects
The number of email
users has grown to
4.3 billion users in 2016.
Quickly take your email marketing to the next level with a platform tailored to get your messages in the inbox. All options include strategy, planning, database validation, and management.
Automation
Develop, schedule, and send emails to nurture
patient relationships
Drip Campaign
Deliver relevant information to a prospective customers over a period of time
CRM
Get the visibility and consumer insight to deliver
more targeted personal care
The Details
St. Mary’s Health sought to increase traffic to their wellness blog, while engaging, educating, and
converting prospects into patients. Together, we
have increased traffic over 272% while growing new subscribers and providing patient portal
engagement opportunities for meaningful use.
Engagement
272% increase.
WebD
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Take your website to the next level with
optimal design and development that will
delight your audience. We craft award-
winning landing pages, microsites, and
full websites that focus on delivering your
brand experience.
Presence that
Delivers
33% of patients use
tablets or mobile
devices on a daily
basis for research
and/or to book
appointments.
Digital options that combine healthcare strategy,
user experience, compelling design, and powerful development integrations used in concert to
transform your web presence.
Landing Pages
Capture and convert your visitors right at the point
of entry
Blogs
A dedicated conversation hub for your brand
Microsites
Complementary website for your brand when you need it most
Websites
The full digital home for your brand, powered by an open-source CMS built for healthcare organizations
The Details
2016 Aster Award
Judge’s Choice and
HMR Gold Awards.
The website for Wayne HealthCare transformed the
way the people in their community could quickly
connect from any device, at any time. Along with
a dedicated campaign, this helped propel their
reputation with noteworthy national acclaim.
MediaO
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We build and manage powerful marketing
campaigns utilizing a number of integrated
tactics. From paid options (pay-per-
click advertising, Facebook and social,
Google AdWords, display, and retargeting
campaigns) that get you the right
engagement at the right price, to earned
and owned media assets – we know how
to get your voice heard.
A voice that
Sounds
80% of patients
searching for
healthcare providers
do not include hospital
branded terms.
Targeted paid exposure is vital for digital user acquisition. Drive your brand’s reach with powerful direct response and attribution strategies.
Search
Target prospects that are doing relevant searches online
Display
Display ads targeted to a specific audience in various
ways including geography, demographics, and based on
online behaviors
Contextual
Target prospects that are reading relevant content online
Social
Target prospects where they consistently spend their time online
Mobile Geo-Targeting
Target prospects where they are – both physically today and where they have recently visited
The Details
.633 click-through-rate campaign performance
Conversion
.23% above the
industry benchmark.
To boost digital efforts, Tanner Health System integrated a paid media campaign for
Behavioral Health. Our paid tactics supported
over 8K landing page views from more than
7.3K users.
ReportingA
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We automate the process of data
collection, analysis, and presentation to
give you the vital insight to make smart
decisions. This is the critical piece where
you can make fine-tune adjustments
and determine the next best step for
campaign conversions.
Analysis that
Converts
2 / 3 healthcare
decision makers say
analytics is one of
their organizations
top three priorities.
CDW Analytics in Healthcare 2015
Measure your digital efficiency with a custom dashboard, analytics, insights, and recommendations
to ensure your digital strategy will prove ROI.
Digital Dashboard
Visualize and monitor key performance metrics to support timely optimization
Heat Map
See where your users are currently interacting on your
site by visually tracking user behaviors
Analytics and Insights
Improve site performance by understanding critical challenges and opportunities
Digital Assessment
Conduct a comprehensive audit or study of your brand’s digital presence across seven key areas
The Details
Social Database growth attributed to paid campaign.
Growth
65% increase.
The integrated campaign for Witham Health Services
has taken this relatively small hospital to new
heights. Our custom reporting allows Witham to
enhance engagement, modify strategies, maximize
their resources, and take advantage of new digital
opportunities.
Let’s build
something amazing.Relax. We know healthcare.
Jon Headlee
President
Jennifer Horton
VP Strategy