digital copywriting and content marketing course
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DIGITAL COPYWRITINGAND CONTENT MARKETING COURSE
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OUR MISSION OUR VISIONTo give our students the knowledge to enable them to better their businesses and careers which will ultimately improve the economy of South Africa.
To offer South Africa’s only accredited range of digital marketing courses and education programmes.
The Digital School of Marketing (DSM) is South Africa’s preferred provider of accredited digital marketing education. Our educational institution is unique due to our custom-built online system with superior functionality and all our marketing courses being accredited by the Media, Information and Communication Technologies Sector Education and Training Authority (MICT SETA). In addition to this, we are a member of the IAB South Africa. DSM is also an endorsed member of the CPD Certification Service of the UK. Our courses are therefore internationally transferable and endorsed. From an organisational standpoint, having your staff proficient in digital marketing will allow you to understand your market better and enable you to target your advertising and marketing more effectively resulting in a positive ROI. Digital School of Marketing is BBBEE compliant.
Who is the Digital School of Marketing?
DIGITAL COPYWRITING & CONTENT MARKETING COURSE PROSPECTUS
If you are creative and live for the thrill of sharing your messagewith the public then this course is just up your alley!
The saying “Content is King” has been around for the past number of years. However, it’s not a trend that will be changed dramatically as regularly as Google’s Search Engine Optimisation (SEO) algorithms. It’s here to stay!
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YOUR FUTUREBEGINS TODAY
DIGITAL COPYWRITING & CONTENT MARKETING COURSE PROSPECTUS
So what is content marketing and digital copywriting? What are so special about these skills that anyone who is an expert copywriter is snapped up in a heartbeat? Why do businesses need content marketing?
In this new digital era, content is a vital part of any marketing strategy. A company who ignores this stands a good chance of being left behind. So if you are passionate about creating content for online platforms, love brainstorming ideas and selling your ideas to the public you need to become a copywriter with the Digital School of Marketing’s (DSM) Content Marketing and Digital Copywriting Course! We’ll teach you how to sell your story
through creative and enticing mediums as well as these fit into the greater context of marketing and brand communications strategy.
DSM’s Content Marketing and Digital Copywriting Course is accredited by the Media Information and Communication Technology (MICT) SETA. This means that with your MICT-accredited qualification, you’ll open countless employment opportunities as a digital copywriter.
COURSE MODULES
INTRODUCTION TUTORIAL
INTRODUCTION TO CONTENT MARKETING
APPROACHING YOUR CONTENT MARKETING
MARKETING COMMUNICATIONS CONCEPTS
DISTRIBUTION OF CONTENT
HOW TO STRUCTURE YOUR CONTENT
ANALYSING DATA FROM CONTENT MARKETING
WRITING ADVERTISING COPY
DIGITAL COPYWRITING
DEFINING YOUR AUDIENCE
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(SAQA ID 244612 NQF LEVEL 5, 15 CREDITS)
(SAQA ID 10064 NQF LEVEL 5, 8 CREDITS)
DIGITAL COPYWRITING & CONTENT MARKETING COURSE PROSPECTUS03
COURSE MODULES CONT
DIGITAL COPYWRITING & CONTENT MARKETING COURSE PROSPECTUS
SEO AND COPYWRITING TECHNIQUES
CONTENT CREATION ACROSS SOCIAL MEDIA PLATFORMS
WRITING FOR DIFFERENT MEDIUMS
EMAIL MARKETING
REQUIRED DOCUMENTS
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NANO COURSE CHANNELIn addition to the accredited course mentioned above. You will have access to DSM’s Nano Course Channel were there are over 150 Nano courses available on the following topics:
MARKETING 101
BRAND MANAGEMENT
SOCIAL MEDIA
SEO
WEB ANALYTICS
COPY WRITING
ENTREPRENEURSHIP
SALES AND MARKETING
CONTENT MARKETING
LEADERSHIP SKILLS
DIGITAL TRANSFORMATION
PAID ADVERTISING
PROJECT MANAGEMENT
PUBLIC RELATIONS
MARKETING STRATEGY
MARKETING RESEARCH
Each and every Nano course has a selection of comprehensive multiple choice questions at the end of each course and once completed you will automatically get a DSM certificate for the course and a UK CPD accredited course with you can show case on your social pages, show your competency for a specific subject to your superiors in your work environment or even showcase on your CV.
The DSM channel is active under your personal profile for 12 months so even when your course is finished you can still carry on your learning with DSM and acquire additional skills in Digital Marketing and Business.
The DSM Nano course channel is the first of its kind in the education industry that allows you to gain additional knowledge that is above and beyond the course that you purchased.
The platform is designed both for a desktop and mobile so you can study freely when ever you see fit.
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All courses at DSM are delivered on our state-of-the-art online learning platform. It is jam packed with videos and infographics so that you can take your learning
experience to the next level. On our learning platform, there are:
200 videos 100 infographics Assessments
Slides Progress trackers
Interactive feedback
VIEW A VIDEO ON THE COURSE
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HOW YOU CAN LEARN AT DSM
Accreditations
DIGITAL COPYWRITING & CONTENT MARKETING COURSE PROSPECTUS
Digital School of Marketing Pty (Ltd) Reg no. 2017/377830/07
1st Floor 292 Surrey Avenue Ferndale Randburg
Office 0861 428 710 | Fax 011 781 2941Email [email protected] www.digitalschoolofmarketing.co.za