digital crew-china digital conference
TRANSCRIPT
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Ophenia Liang
[email protected]/in/ophenialiangWeChat ID: Ophenia
Multilingual Digital Marketing Agency
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A story of search…
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Language Culture Red-tape
¥ 4,000,000,000,000
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Digital landscape
Australia China
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Cranberry
Kangaroo essence
Collagen
Prostate
Spider veins
Fish oil
Astaxanthin
Vitamin D
Health supplement
Protect liver
Health Supplement Industry - Keyword search volume (AUS)
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Australian properties
Sydney properties
Melbourne properties
Investment migration
Brisbane properties
Buy properties
Auctions
Invest in property
Property Industry - Keyword search volume (AUS)
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Bellamy
Australian milk powder
Milk powder
Goat milk powder
Infant formula
Adult milk powder
Formula milk powder
Dairy Industry - Keyword search volume
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Chinese visitors
E-commerce
Conversion RateAverage Order
ValueAll Visitors 0.78% $xxxChinese Visitors 1.06% $yyyDifference 36% 311%
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Baidu
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Health Supplement Industry - Keyword search volume (Google in AUS)
Cranberry
Kangaroo essence
Collagen
Prostate
Spider veins
Fish oil
Astaxanthin
Vitamin D
Health supplement
Protect liver
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Cranberry
Kangaroo essence
Collagen
Prostate
Spider veins
Fish oil
Astaxanthin
Vitamin D
Health supplement
Protect liver
Health Supplement Industry - Keyword search volume (Baidu in CHINA)Keywords Desktop Mobile Bid
search Daily search Daily (RMB)
++++++++++
==========
4300
700
4300
10200
8100
12400
970
2320
4800
330
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Australian properties
Sydney properties
Melbourne properties
Investment migration
Brisbane properties
Buy properties
Auctions
Invest in property
Property Industry - Keyword search volume (Google in AUS)
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Keywords Desktop Mobile Bid search Daily search Daily
(RMB)
Property Industry - Keyword search volume (Baidu in CHINA)
Australian properties
Sydney properties
Melbourne properties
Investment migration
Brisbane properties
Buy properties
Auctions
Invest in property
++++++++
========
1460
40
430
6200
6200
6100
960
160
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Dairy Industry - Keyword search volume (Google in AUS)
Bellamy
Australian milk powder
Milk powder
Goat milk powder
Infant formula
Adult milk powder
Formula milk powder
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Keywords Desktop Mobile Bid search Daily search Daily
(RMB)
Dairy Industry - Keyword search volume (Baidu in CHINA)
Australian mild powder
Bellamy
Milk powder
Goat milk powder
Infant formula
Adult milk powder
Formula milk powder
+++++++
=======
540
1610
5600
1200
760
200
170
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Baidu Search Engine Marketing (SEM)
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7/22/2
015
7/25/2
015
7/28/2
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7/31/2
015
8/3/2
015
8/6/2
015
8/9/2
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8/12/2
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8/15/2
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8/18/2
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8/21/2
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8/24/2
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8/27/2
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8/30/2
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9/2/2
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9/5/2
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9/8/2
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9/11/2
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9/14/2
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9/17/2
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9/20/2
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9/23/2
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9/26/2
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9/29/2
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10/2/2
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10/5/2
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10/8/2
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10/11/2
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10/14/2
015
10/17/2
0150.00
200.00
400.00
600.00
800.00
1000.00
1200.00
1400.00
Baidu SEM Campaign Performance – 3 months period
CPA Spend
Baidu SEM Campaign Performance
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Chinese Search Engine Optimisation
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SitemapsContent optimisation
Site speedLink building
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A journey of Baidu SEO – Real case!
SEO audit & fix
Baidu penalty
Penalty removed
Chinese New Year
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Recap
• Chinese are on Google Australia• Baidu paid search is like AdWords• Baidu SEO is Google SEO 3 years ago
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The end of the search story…
is only the beginning…