The New Digital Culture

Richard Adams@dickyadams

Every now and again I get asked to talk about the new online world to a bunch of beginners. These are the slides from my

most recent one.

Richard Adams Senior Fellow in Digital at

Lincoln University FRSA, BAFTA, Society of Authors BBC, BSkyB, Microsoft Xbox, Aviva

Why is this stuff so important? Death of the machine age – Birth

of the computer age

Death of the machine age – Birth of the computer age Computing and connectivity are disrupting every form of public life Globalization, the rise of big corporations and the fall of trade walls are creating a new economy Tech and access to markets has never been cheaper or easier

It’s a shift as significant as the Industrial Revolution

Pace of Change is so rapid “In a decade, the idea of computers driving cars went from impossible to boring.”

http://www.theatlantic.com/business/archive/2014/01/what-jobs-will-the-robots-take/283239/

Your Kids In 20 years time, if current trends in automation continue, the jobs landscape will look extremely different from how it does now.

Although how quickly the transitions will take place in different positions is still very much an open question, it seems worth making sure you cultivate the skills which machines find the most difficult to replicate: creative and social intelligence.

The least replaceable positions cover a wide spread of professions including chief executives, social workers and healthcare professionals. All of our current top careers fall into the lowest risk category, although some of the lower level jobs in law and medicine are medium risk.

https://80000hours.org/2015/02/which-careers-will-be-automated/

The Internet: Your connection to the Internet is as one atom inside a weather system

You are HERE

Billons of sites exists on the Web alone, which itself exists on the Internet which has itself got billions of other things connected to and via it

How big?

A company in India has now closed its website as most of their traffic is through mobile devices, so we are already at

the point where the Web is evolving again

Comms channels have proliferated… look at the ones just for marketing

Click the diagram and see the numbers roll

How the Internet Works

How the Web WorksWeb Browsers

A web browser a piece of separate software that connects to the Internet and displays content in a specified format.

It’s a door to the internet. Browsers are all slightly different, but they all allow you to 'surf' the internet and access different websites.

Your browser connects to the Internet, finds the address you want and then downloads the content to your browser which can display it formatted as designed.

Web Address

How Apps Work

Web Browser on your phone

App Apps can work offline and use the power of the phone to make things faster/better

App vs. Responsive

Apps

Sites as Platforms

And then there's the Internet of Things

And Big DataBig Analytics

Also, Social

Social Channels Effectiveness

Internet – the network that carries data and connects everythingWeb – content viewed through a web browserApp – a program that runs on your phone (or browser)Internet of things – the Internet being used to connect separate devicesSites as PlatformsData and AnalyticsSocial – P2P

What do I need to know about “online”?1. It is always on – 24/72. Immediate3. It is primarily P2P not B2C4. Audiences have and are fragmenting into thousands of channels5. It is fragmented6. Audiences are now using other devices7. Design matters but experience matters more8. Experiences have to be joined-up9. Correct content for correct channel10.It is persistent and pervasive11.It generates vast amounts of data that needs dealing with but that

can teach us loads

Thanks

Thanks