digital customer engagement in a troubled economy
DESCRIPTION
Where will your digital strategy be when the economy hits the fan? 6 Theses to help you through a troubled economy.TRANSCRIPT
WINNERS AND LOSERS IN A TROUBLED ECONOMY
www.winners-and-losers-in-a-troubled-economy.com
Six theses on digital customer engagement in a troubled economy Martyn Perks & Richard Sedley
WINNERS AND LOSERS IN A TROUBLED ECONOMY
www.winners-and-losers-in-a-troubled-economy.com
Repeated interactions that strengthen
the emotional, psychological and
physical investment a customer
has in a brand (product or service).
Definition of customer engagement
WINNERS AND LOSERS IN A TROUBLED ECONOMY
www.winners-and-losers-in-a-troubled-economy.com
Cutting back during a downturn is a survival tactic not a winning strategy. Start by asking not what your customer can do for you, but what you can do for your customer
1.
Six theses on digital customer engagement in a troubled economy
WINNERS AND LOSERS IN A TROUBLED ECONOMY
www.winners-and-losers-in-a-troubled-economy.com
Developing customer engagement is a retention and acquisition strategy. Customers have both practical and emotional needs, both have to be met to achieve engagement
2.
Six theses on digital customer engagement in a troubled economy
WINNERS AND LOSERS IN A TROUBLED ECONOMY
www.winners-and-losers-in-a-troubled-economy.com
Digital media provide the best means for achieving customer engagement during a downturn. Dialogue not monologue is the true language of online business
3.
Six theses on digital customer engagement in a troubled economy
WINNERS AND LOSERS IN A TROUBLED ECONOMY
www.winners-and-losers-in-a-troubled-economy.com
Customer engagement is the best predictor of future business. Customer engagement is a relationship built on mutual benefit
4.
Six theses on digital customer engagement in a troubled economy
WINNERS AND LOSERS IN A TROUBLED ECONOMY
www.winners-and-losers-in-a-troubled-economy.com
Responses to economic downturns are not pre-determined. Research and test before you assume that customers will spend less online.
5.
Six theses on digital customer engagement in a troubled economy
WINNERS AND LOSERS IN A TROUBLED ECONOMY
www.winners-and-losers-in-a-troubled-economy.com
An economic downturn will create winners and losers. The winners will be those businesses that best use digital media and best engage their customers
6.
Six theses on digital customer engagement in a troubled economy
WINNERS AND LOSERS IN A TROUBLED ECONOMY
www.winners-and-losers-in-a-troubled-economy.com
This new publication explores the potential existing in digital media to develop online customer engagement strategies that can turn everyone’s troubled times into your competitive advantage.
Where will your digital strategy be when the economy hits the fan?
www.winners-and-losers-in-a-troubled-economy.com
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