MediaWave2014

IN MILLION

INDONESIA INTERNET

USERSAPJII

PROJECTION FOR 2014

107 MILLIONINTERNET USER IN

INDONESIA

*Sources: APJII (Asosiasi Pengguna Jasa Internet Indonesia), 2014

DEMOGRAPHIC BY

GENDER

*Sources: APJII (Asosiasi Pengguna Jasa Internet Indonesia), 2012 & We Are Social SG, 2014

48.4%48.4%

51,5%51,5%

DEMOGRAPHIC BY

AGE

*Sources: APJII (Asosiasi Pengguna Jasa Internet Indonesia), 2012

DIGITAL IMMIGRANTThis older generation knew internet when they were an adult. Need to learn and adapt

DIGITAL NATIVEThis younger generation born and living in the internet era. They tend to make trends in cyber

INTERNET USER IS DOMINATED BY YOUNGER GENERATION

12-34 YO

INDONESIA MEDIA

CONSUMPTION

*Sources: Nielsen, eMarketer 2012

Television43.5%

Internet30.4%

Radio17.4%

Newspaper8.7%

INDONESIAN DIGITAL

BEHAVIOUR

INDONESIANS SPENT

+3 HOURSON INTERNET A DAY

*Sources: Nielsen, eMarketer 2012

78%Share product via Social Media

14%Online shopping using Gadget

28%Shopper still buy things from store/offline

INDONESIAN

LIKES TO…

*Sources: Survei Indeks e-Commerce, Rakuten 2013

*Sources: Wikipedia 2013, Alexis Gravel

70% Facebook user in Indonesia UNDER 25 YO & 75% Facebook user in

Indonesia ACCESING VIA MOBILE

INDONESIA IS

4TH LARGESTFACEBOOK POPULATION IN THE WORLD

JAKARTA AS TOP CITIES TWITTER(% OF GLOBAL TWEET)

2,4 %TWEETS ARE SENT PER SECOND

385 TWEETS

*Sources: Social Bakers, Forbes 2012 & Semiocast, July 2013

23 MILLION USERS IN THE WORLD

4 MILLION USERS IN INDONESIA

Source: Dave Morin, CEO Path’s statement, 2014

LINKEDIN in INDONESIA

2,6 MILLION TOTAL LINKEDIN USER in INDONESIA

OIL&ENERGY, TELCO, IT

3 BIGGEST INDUSTRIES WHOSE USED LINKEDIN

Source: Linkedin 2012, Socialbakers 2013

“You Can’t Improve What You Can’t Measure, You Can’t Measure What You Can’t Analyze, You Can’t Analyze What You Can’t Monitor.” - MediaWave

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